This document discusses key considerations for company valuation prior to financing. It identifies potential fatal flaws such as improper company structure, lack of an option pool, incomplete assignments, and lack of due diligence preparation. It emphasizes the importance of properly structuring the company, filling the option pool, and planning ahead to enable faster reviews and stronger negotiations. The document also provides guidelines on valuation methodology, ownership percentages for different funding rounds, and cautions against unrealistic financial projections or claims of market share without validation.