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Spotify and Netflix as Innovations: Streaming service history in the light of innovation theory

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My paper for Associaton of Internet Researchers 2019 conference.

Published in: Science
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Spotify and Netflix as Innovations: Streaming service history in the light of innovation theory

  1. 1. Spotify and Netflix as innovations Streaming media history in the light of innovation theory INSTITUTT FOR LINGVISTISKE, LITTERÆRE OG ESTETISKE STUDIER
  2. 2. Earlier work DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES
  3. 3. Innovation theory DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES
  4. 4. Streaming • immediate access to a vast library of material available on demand
  5. 5. • From disc sales to internet streaming • From ownership to access • Vast catalogues: «Everything of interest» • Anytime, anywhere: on-demand service on a multitude of devices, many of them mobile • Personalized recommendations • Global reach Switch to streaming
  6. 6. On-demand is an old
  7. 7. Compression technologies 1993: MP3 1996: h263 1997: AAC 2004: h264
  8. 8. Networks
  9. 9. Moore’s law
  10. 10. Devices
  11. 11. DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES Strategic cooperation iTunes: all major labels in one store
  12. 12. Automatic recommenda tions
  13. 13. Subscription
  14. 14. UNIVERSITY OF BERGEN

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