Spotify and Netflix as
innovations
Streaming media history in the light of
innovation theory
INSTITUTT FOR LINGVISTISKE, LITTERÆRE OG ESTETISKE STUDIER

Earlier work
DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES

Innovation theory
DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES

Streaming
• immediate access to a vast library of material
available on demand

• From disc sales to internet streaming
• From ownership to access
• Vast catalogues: «Everything of interest»
• Anytime, anywhere: on-demand service
on a multitude of devices, many of them
mobile
• Personalized recommendations
• Global reach
Switch to streaming

On-demand is an old

Compression technologies
1993: MP3
1996: h263
1997: AAC
2004: h264

Networks

Moore’s law

Devices

DEPARTMENT OF LINGUISTIC, LITERARY AND AESTHETIC STUDIES
Strategic
cooperation
iTunes: all major labels in one store

Automatic
recommenda
tions

Subscription

UNIVERSITY OF BERGEN