Updated and expanded version of this talk: https://www.slideshare.net/michaelcalleia/introduction-to-user-story-mapping-open-camp-edition User Story Mapping is a simple yet powerful and flexible tool that combines the visualization of software systems and user needs. While not the only tool you need, it is a powerful one to learn and keep in your toolkit. Learn to go from user stories to better conversations while increasing shared understanding.

1. Body Level One
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User Story
Mapping
INTRODUCTION TO
MICHAEL CALLEIA

2. Show of
Hands

3. Who’s created a
User Journey?

4. Who has not used
User Stories?

5. Who has used
User Story Mapping
in the past?

6. Who loves Post-Its?

7. Warning:
User story mapping is a versatile
tool. But it is only a single tool.
You will need to employ other tools
with it.

8. Two More Things

9. Thing 1:
What is a User Story?

10. A user story is a promise for
a conversation.
— Alistair Cockburn

11. As a <type of user>,
I want <some goal>
so that <some reason>.
User story example*
*There are other formats (that’s another presentation).

12. As a student, I want to be
able to search books so
that I can easily find
the information I
need.

13. Thing 2:
What is a User Journey Map?

14. A user journey is … the experiences a
person has when utilizing/interacting
with something.
—Wikipedia

15. A user journey is … the experiences a
person has when utilizing/interacting
with something.
—Wikipedia
A user journey map
visualizes this.

16. User Journey Map of what happens
when Fluffy swallows a bone.

17. Back to Our Topic

18. What is User Story Mapping?

19. Jeff Patton
CREATED BY THIS PERSON
Image by visualpun.ch on Flickr

20. JEFF WROTE THIS BOOK

21. USER STORY MAPS LOOK LIKE THIS

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Thank You
& Rock On

23. Kidding

24. OK, What is User Story Mapping?

25. Story mapping keeps us focused
on users and their experience, and
the result is a better conversation,
and ultimately a better product.
— Jeff Patton

26. Keeps focus on the user

27. Story mapping is a technique that
provides the big picture that a
pile of stories so often misses.
— Martin Fowler

28. Makes it visual
it = User journey, How stories connect, Opportunity

29. Jeff’s method of story mapping
makes sense to developers, and it
makes equal sense to designers.
Story mapping is the Rosetta
Stone for our digital age.
— Alan Cooper

30. Builds shared understanding

31. • Keeps focus on the user
• Makes a user journey visual
• Makes user story connections visual
• Makes opportunities visual
• Builds shared understanding
User Story
Mapping

32. Who is User Story Mapping for?

33. Business
User
Experience Engineering
Product Management

34. All four
Business
User
Experience Engineering
Product Management

35. Business: opportunity mapping
User Experience: journey mapping and task analysis
Engineering: visualization of connections
Product Manager: visualizing a roadmap and creating shared
understanding across teams
Uses

36. Anatomy

38. Backbone
User Journey
Time or order of tasks

39. Ribs
Stories
(details)
Criticality
Time or order of tasks
Backbone
User Journey
(Steps)

40. Taking it Further

41. One tool.
Many* uses.
* Many != all

42. Time or order of tasks
Product Detail
(epics, user
stories, etc.)
Broken in swim
lanes by
Criticality (most
critical on top)
Meta
Information
(user, business,
etc.)
Mapping in Three Dimensions

43. Iteration 1
Swim
Lanes
Time
(delivery) Iteration 2
Iteration 3
Milestones

44. Ribs
User Pains & Gains,
Business
Opportunities

45. Feature to attract
users and features
that users will pay for

46. Birth School College Dating Mariage
First
Home
Pregnancy Parent Retire Death
User stages of life
Finding Opportunity
XO Group started off as the Knot.
Today they include the Nest and the Bump.
A user story map can be used to visual major life events
that represent opportunities to add user or business value
How might we____?
questions
representing
possible areas of
opportunity for
generating user or
business value.

47. Birth School College Dating Mariage
First
Home
Pregnancy Parent Retire Death
User stages of life
Zooming
Each major event
(or user task) may
have a user
journey subset (or
workflow)
Life
Journey
Epics
Event
Journey
User
Stories

48. Office Visit
Mapping Multiple Actors
On a project for the largest veterinary practice in the
United States, we used user story maps to visualize
multiple actors across multiple types of visits.
Tasks related to
the system
(sometime
occurring
outside of the
system)
Events within a visit
Pet
Owner
Veterinarian

49. Cardboardit.com
Storiesonboard.com
Featuremap.co
Craft.io
Online
Products

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Questions?

51. Follow on Twitter
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Trying It Out

52. Break into groups of 3–5.

53. Write the major steps of your morning,
each step on a Post-It.

54. Lay out the Post-Its in
chronological order
(from left to right).

55. Now under each major step,
add the tasks that go into it.

56. Thank You
& Rock On
Follow on Twitter
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@michaelcalleia