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Design
 Sustainability
  Introduction to Workshop 2
The theme of the project

                                    • Design a Product Service
                                      System that connect local
                                      production and consumption of
                                      food produced locally in
                                      Nordjylland region




Nicola Morelli Design & Sustainability                              2
Nicola Morelli Design & Sustainability   3
Context

                                    • Use of local product has a lower
                                      impact on the environment,
                                      because of the reduced
                                      transportation costs
                                    • Use of local production is
                                      increasing value to local
                                      economies
                                    • Local production and
                                      consumption are often very
                                      close to each other, but they

Nicola Morelli Design & Sustainability
                                      ignore each other
                                                                4
The production side

                                         • Who are the
                                           local
                                           producers?
                                         • Where are
                                           they located




Nicola Morelli Design & Sustainability              5
The Consumption side

                                    • Who are the users?
                                    • How can they know about local
                                      producers?
                                    • Where can they meet/find local
                                      products?




Nicola Morelli Design & Sustainability                            6
Nicola Morelli Design & Sustainability   7
The System




Nicola Morelli Design & Sustainability    8
Other questions

                                    • Who should own the service?
                                    • What are the touch points?
                                    • What is the timing between
                                      production and use?
                                    • Is there a place or an
                                      organisation or a network of
                                      organisations that mediates
                                      between production and
                                      consumption?


Nicola Morelli Design & Sustainability                          9
Examples




Nicola Morelli Design & Sustainability   10
Example: Delight Assist




Nicola Morelli Design & Sustainability                11
Example: Frokost Kureren




Nicola Morelli Design & Sustainability                  12
Activity to the beginning of the workshop

                                    • Look for local producers and
                                      what they produce
                                    • Look at existing networks/sale
                                      points for local products
                                    • Look at places for consumption
                                    • Map the system, possibly
                                      emphasize relevant points




Nicola Morelli Design & Sustainability                                     13

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Introduction to the 2. workshop

  • 1. Design Sustainability Introduction to Workshop 2
  • 2. The theme of the project • Design a Product Service System that connect local production and consumption of food produced locally in Nordjylland region Nicola Morelli Design & Sustainability 2
  • 3. Nicola Morelli Design & Sustainability 3
  • 4. Context • Use of local product has a lower impact on the environment, because of the reduced transportation costs • Use of local production is increasing value to local economies • Local production and consumption are often very close to each other, but they Nicola Morelli Design & Sustainability ignore each other 4
  • 5. The production side • Who are the local producers? • Where are they located Nicola Morelli Design & Sustainability 5
  • 6. The Consumption side • Who are the users? • How can they know about local producers? • Where can they meet/find local products? Nicola Morelli Design & Sustainability 6
  • 7. Nicola Morelli Design & Sustainability 7
  • 8. The System Nicola Morelli Design & Sustainability 8
  • 9. Other questions • Who should own the service? • What are the touch points? • What is the timing between production and use? • Is there a place or an organisation or a network of organisations that mediates between production and consumption? Nicola Morelli Design & Sustainability 9
  • 10. Examples Nicola Morelli Design & Sustainability 10
  • 11. Example: Delight Assist Nicola Morelli Design & Sustainability 11
  • 12. Example: Frokost Kureren Nicola Morelli Design & Sustainability 12
  • 13. Activity to the beginning of the workshop • Look for local producers and what they produce • Look at existing networks/sale points for local products • Look at places for consumption • Map the system, possibly emphasize relevant points Nicola Morelli Design & Sustainability 13