Introduction to Social Media & How It Can Benefit Your Business

Introduction To Social Media

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What is Social Media?

● Social media refers to internet
technologies that allow people or
businesses to create, capture, share
and promote content

● Social media presents an entirely new and
powerful way of communicating with people.
Instead of broadcasting messages that they
may not believe any more, you can talk with
customers and clients to move them along the
marketing funnel


Isn’t Social Media for Teenagers & Students

● Over 60% of people on Facebook are 25 or over

● The percentage of users over the age of 30 is
increasing, whilst the number of users under 30 is
decreasing.

● 42% of Twitter users are between the
ages of 30 & 49
42% of Twitter users are between the ages of 30 & 49.
● 48% of Twitter Visitors are between the ages of 30 & 49.
48% of
Twitter Visitors are between
the ages of 30 & 49


Why Use Social Media?
• In the UK more than 1/2 all internet traffic is for social media

• Television took 13 years to gain 50 million users

• Facebook had 100 million users within 9 months

• The UK alone has over 29 millions users and of these nearly

• Twitter has 180 million unique visitors every month

• There are 65 million tweets per day

• Facebook has 685 million users worldwide |


How Can Social Media Benefit Your Business?

● Increase brand awareness

● Understand your customers / Research your market

● Create “buzz” and “hype” about your business

● Promote your business to the target audience

● Improve the search engine optimisation of your
website through inbound links

● Improve your conversion rates

● Offer increased levels of customer service

Social Media Strategy

● Before you can start any social media
programme you need to know where you
are now. Otherwise you don’t know the
direction you’re going in, or what success
looks like.
● Decide which of the business functions you
want to address: •
Research
• Marketing
• Sales
• Support
• Development

Facebook

● Facebook is the largest and most influential social
media platform, as of July 2011 Facebook has 750
million active users.

● Facebook is constantly evolving, this
process of evolution benefits businesses as
it allows for ever increasingly targeted
marketing strategies.

● Out of the variety of social
media platforms, Facebook is the
largest and most influential. Your
social media strategy should be
focused around Facebook

Twitter

● Twitter has 180 million unique visitors every
month
● There are 65 million tweets posted everyday

● Twitter is regarded as more of a promotional tool, rather than a
sales generator, it should be used to compliment your Facebook
Strategy.
Does anybody know of
any good #wedding
venues in #Cheshire?
RT @ Karen Smith: Does anybody
Karen know of any good #wedding
Smith venues in #Cheshire?
Hi Karen, Have a look at the
Alderley Edge Hotel
http://bit.ly/9SvPfZ


Foursquare

●
Four Square is a relatively new type of Social Media in the UK,
however it has proved highly successful in America.
● Four Square requires more customer involvement, rather than
business involvement. It requires customers to check-in at a
location

● Four Square works similarly to a loyalty card. A business can
offer an incentive to customers who check in.
● E.g. if a customer checks in at a hotel 5
times in a year, they could be eligible for a
free room upgrade
● Foursquare can be linked into Facebook, giving greater exposure.
The benefit of this is 78% of people will acknowledge a peer
recommendation

Case Study: London 2012 Olympics
● On the 27th July London will play host to the 2012
Olympic Games. This will create an influx of tourists
needing hotels rooms and leisure facilities.

● While London will receive the majority of the tourists,
events are taking place all over the country.

● Old Trafford football ground will be playing host to 8
football games, with one being the semi final. Between
the dates of 26th July and the 7th August, 608,000 people
will be travelling to Old Trafford to attend an event,

● Social Media would be ideal to market hospitality
services to travelling fans, this is due businesses being
able to reach consumers on a global scale, whilst
incurring costs that would appear minuscule compared to
traditional advertising channels.

Conclusion

The world wont end if a business doesn’t use Social Media, but there
are lots of compelling reason to use it.
• Social media is becoming the gateway to the
internet, Facebook now has more unique
visitors per month than Google
• Social media is still evolving and is predicted
to do so for years to come.

• Social media allows you to directly target
your specific customer segment, making your
marketing strategies more efficient in terms
of cost and efficiency.

Thank you for viewing this short presentation, we hope it
opened your eyes to how social media can benefit your
business.

If you would like to know more information on social
media please don’t hesitate to contact Alex at
Dreamscape Solutions.
Website: www.dreamscape-design.co.uk
Email: alex@dreamscape-design.co.uk
Telephone: 0845 009 5222


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