SlideShare a Scribd company logo
Approved Index could grow your
    company by over 100%..


By providing you with a constant supply of
customers who are interested in your
product or service


                                             1
“It is becoming increasingly hard to generate sales opportunities
within the B2B market space; however the unique approach adopted
by Approved  Index has generated a volume of
quality leads, which we would struggle to attract
from traditional avenues.

Over the 12 months we
                   have generated between £500k
and £800k in sales revenue from Approved Index
Leads.”
On-Line Acquisition Manager, NorthgateArinso Employer Services




                                                                    2
Approved Index has helped my business grow over the last 12 months.
Following the recession I was sure that things would be slow this year but
with the regular supply of leads from Approved Index we
have seen an increase in sales of over 120% over the last
11 months alone.
Considering the financial climate and uncertainty in the buying markets in
general I feel that this has been a great leap forward in the time given and can
only be apportioned       to the great leads that Approved Index
have supplied us.



                                                                                   3
Is This What Your Business Needs?
    1. A Constant Source Of Leads

    2. More Effective Use Of Budget

    3. More Effective Use Of Sales Resource and
       Time

    4. Transparent R.O.I.



                                             4
How Does It Work?           History Of Approved Index


                              2004              2011




      What Makes             Approved Index Leads
Approved Index the Best In     Vs Other Methods
     the Business?




                                                       5
How Does It Work?




                    6
We Attract Buyers




                    7
Buyers Provide Requirements




                              8
We Telephone Qualify Every Lead




                                  9
We Match The Lead To
Up To 4 Suppliers




                       10
What makes Approved Index the
       best in the business?
1. Online Marketing Experts

2. Request For Quote Functionality Experts
   7 Years Experience
   Proven Track Record

3. In-house Telephone Verification Experts

4. Ability To Match Leads To Suppliers By
   Geographic Region, Specific Industry,
   Category and Volumes
                                             11
History Of Approved Index
Company grew rapidly. 20 new          Grew to 40 employees. Launched new
categories established a year         construction and automotive sectors.
focused around IT & marketing         Grew to over 250 categories.
services.




  2004           2005 - 2007          2008                2009 - 2010            2011


                                Became part of Reed
                                Business Information a                  Launched 3 new
                                FTSE100 company.                        products.
Approved Index started with     Expanded into business                  Introduced the
5 employees by a London         services & training sectors             Approval Rating
based Web Design Agency.        growing to over 100                     programme.
                                categories.                             Acquired



                                                                                      12
Approved Index Leads Vs Other Methods




                                        13
Approved Index Provides
1. A Constant Source Of Leads

2. More Effective Use Of Budget

3. More Effective Use Of Sales Resource

4. Transparent R.O.I

5. Helpfulness, Innovation and Reliability


                                             14
The Approved Index Dashboard




                               15
Coverage and Brands
1. Approved Index has matched over 240,000 buyers with over 5,000
   companies since 2004.

2. Approved Index is active in:
    • Internet & IT services
    • Marketing services
    • Training
    • Business services & equipment
    • Automotive
    • Construction




                                                                    16
The Team




           17

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Introduction to Online Lead Generation Approved Index

  • 1. Approved Index could grow your company by over 100%.. By providing you with a constant supply of customers who are interested in your product or service 1
  • 2. “It is becoming increasingly hard to generate sales opportunities within the B2B market space; however the unique approach adopted by Approved Index has generated a volume of quality leads, which we would struggle to attract from traditional avenues. Over the 12 months we have generated between £500k and £800k in sales revenue from Approved Index Leads.” On-Line Acquisition Manager, NorthgateArinso Employer Services 2
  • 3. Approved Index has helped my business grow over the last 12 months. Following the recession I was sure that things would be slow this year but with the regular supply of leads from Approved Index we have seen an increase in sales of over 120% over the last 11 months alone. Considering the financial climate and uncertainty in the buying markets in general I feel that this has been a great leap forward in the time given and can only be apportioned to the great leads that Approved Index have supplied us. 3
  • 4. Is This What Your Business Needs? 1. A Constant Source Of Leads 2. More Effective Use Of Budget 3. More Effective Use Of Sales Resource and Time 4. Transparent R.O.I. 4
  • 5. How Does It Work? History Of Approved Index 2004 2011 What Makes Approved Index Leads Approved Index the Best In Vs Other Methods the Business? 5
  • 6. How Does It Work? 6
  • 9. We Telephone Qualify Every Lead 9
  • 10. We Match The Lead To Up To 4 Suppliers 10
  • 11. What makes Approved Index the best in the business? 1. Online Marketing Experts 2. Request For Quote Functionality Experts 7 Years Experience Proven Track Record 3. In-house Telephone Verification Experts 4. Ability To Match Leads To Suppliers By Geographic Region, Specific Industry, Category and Volumes 11
  • 12. History Of Approved Index Company grew rapidly. 20 new Grew to 40 employees. Launched new categories established a year construction and automotive sectors. focused around IT & marketing Grew to over 250 categories. services. 2004 2005 - 2007 2008 2009 - 2010 2011 Became part of Reed Business Information a Launched 3 new FTSE100 company. products. Approved Index started with Expanded into business Introduced the 5 employees by a London services & training sectors Approval Rating based Web Design Agency. growing to over 100 programme. categories. Acquired 12
  • 13. Approved Index Leads Vs Other Methods 13
  • 14. Approved Index Provides 1. A Constant Source Of Leads 2. More Effective Use Of Budget 3. More Effective Use Of Sales Resource 4. Transparent R.O.I 5. Helpfulness, Innovation and Reliability 14
  • 15. The Approved Index Dashboard 15
  • 16. Coverage and Brands 1. Approved Index has matched over 240,000 buyers with over 5,000 companies since 2004. 2. Approved Index is active in: • Internet & IT services • Marketing services • Training • Business services & equipment • Automotive • Construction 16
  • 17. The Team 17

Editor's Notes

  1. We Attract People Looking For What You OfferFill in formQualifySend you leadsVISUAL showing the steps…
  2. We Attract People Looking For What You OfferFill in formQualifySend you leadsVISUAL showing the steps…
  3. Leverage the power of paid search and organic rankings to attract visitors who are interested in getting quotes for your product or service.
  4. The Request For Quote question set ensures that visitors supply us with the specific requirements of their purchase
  5. We are experts at leveraging paid search, SEO and email to generate on-going legitimate enquiries for your business.Users want to compare quotes so they can save time and money – we enable them to do this via a simple Request For Quote form. Not all leads are ready to buy. We have a team of professionals in-house who contacts each lead via phone to verify their request – only 50% of leads are sent on to suppliers.(SEM – Google Qualified; SEO – Central SEO team, that work on TJG; EMAIL; RBI - affiliates; INNOVATION – Remarketing, High conversion rates?)
  6. ROOTED IN WEBAI SET-UP AND HISTORYCOVERAGECATEGORIESRBIDESIGN & MARKETING / GROWN ORGANICALLYTalk about volumes of leads and number of categories
  7. Unique DashboardGreat functionality
  8. FTSE 100 bands etc.