This document provides an introduction and overview of ecosystem mapping presented by Global Advantage Consulting Group. It discusses what an ecosystem map is and how to read one, outlines their mapping methodology in 7 steps, and provides examples of the types of maps they have created for over 200 projects, including regional, national, industry, and organizational maps. It emphasizes that their maps are co-created with clients to meet their specific needs and provide strategic insights and recommendations.

1. Introduction to GACG
and Ecosystem Mapping
Presented By:
1
Jayant Kumar | Managing Partner
Omar Kaya | Associate Partner
Sarah Nascimben | Research Analyst
Global Advantage Consulting Group
July 29, 2019

2. 2
Introduction
What is an ecosystem map? ...and how to read it.
Mapping methodology
Atlas of innovation ecosystem maps
Annex: co-creating with our clients
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5
9
11
21
Agenda

3. Introduction
David B. Watters and Global Advantage
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4. Global Advantage
• Global Advantage Consulting Group is a strategy and data analytics firm based in Ottawa, founded by David
Watters and Dawnita Spac
• Our team brings experience in analysis of policy, economics, and disruptive technologies, to design strategies,
programs, and projects for private and public sector organizations
• Best known for our ecosystem maps, our unique data visualization methodology utilizes a whole-system approach
and solves many of the problems posed by big data to deliver a clear and concise narrative to form the foundation
of evidence-based decision making.
• Since 2002, Global Advantage has helped secure a total of over $1.3 billion for organizations seeking
recapitalization and has completed over 500 projects (200 ecosystem maps)
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5. What is an Ecosystem Map?
...and how to read it.
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6. Canada’s Innovation Ecosystem – basic flows
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7. Canada’s R&D and Innovation Ecosystem (2019)
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Federal Government and Granting Councils Higher Education Linking Organizations
Provincial Governments Private Sector
Global Markets
Results and Outcomes
The arrows between stakeholders show the flows of People, Money, Information, and Materials
Not-for-Profits

8. 8
We design
and co-create
these types of
specialized maps
:
• Innovation Ecosystem Maps
• Collaboration Maps
• Economic Cluster Maps
• Technology Maps
• Organizational Maps
• Asset Maps
• Supply Chain Maps
• and more...

9. Mapping Methodology
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10. Mapping Methodology
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• Map is tailormade to suit the nature of the sector and the needs of the client
• Methodology varies depending on the scope, data needs and availability
Stakeholder
identification
& assessment
3
Literature
review
2
Define scope & key
definitions
1
Measure flows:
money, information,
people, and materials
4
Assess impact of
ecosystem on
broader economy
(qual. & quant.)
5
SWOT analysis &
ecosystem health
assessment
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Define Outcomes
for this ecosystem in
4 Key areas
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11. Atlas of Innovation Ecosystem Maps
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12. Let's take a deep dive into Canada's R&D and
innovation ecosystem map (2019)
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https://innovation-maps.com/

13. Canada's Oil & Gas Innovation Ecosystem
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"Global Advantage helped us sharpen our understanding of the Oil and Gas
innovation ecosystem, better equipping us to tackle the challenges our industry is facing.
Further, they provided the CRIN's major stakeholders with an excellent presentation
explaining how to use the map and offering us recommendation on how to move forward."

14. Ontario Genomics Research & Innovation System
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"Global Advantage provided us with key insights into risks and opportunities in the
Ontario Genomics R&D ecosystem through their mapping and analysis, a critical input
into our new strategic plan. Their presentation to Ontario Genomic's board sparked
engaged discussions and provided the perfect backdrop for our strategic retreat."

15. We have made over 200 Ecosystem Maps including...
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Regional Maps
• British Columbia
• New Brunswick
• Southern Ontario
• Waterloo Region
National Maps
• China
• Germany
• Japan
• United Kingdom
• India
• Israel
Academic Sector Maps
• University Research Funding
• University of Toronto
• Concordia University
• CICan Applied Research
Industry Sector Maps
• Defense and Security
• BioEconomy
• Oil and Gas
• Minerals and Metals
• Forestry
• Canada’s Economic Clusters
Organizational Maps
• Ontario Genomics
• MaRS
• ReMap
• CMC
• COSIA
• ACOA
Technology Maps
• Regenerative Medicine
• Artificial Intelligence
• Nanotechnology
• Cyber defense and security
• Food Safety Regulations

16. Co-creating with our clients
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17. 17
• Exploratory discussion
• Proposal
• Scoping meeting
• We build our ecosystem maps through a co-creation process between our team and your team
• We offer multiple engagement options (retainer, executive summary, briefing deck, ecosystem map, or a combination of these,
delivered as a sole source, ProServices, TSPS, ACAN)
Co-creating with our Clients
• Mapping with ongoing engagement
• Skeleton map discussion
• Draft map discussion
• Present map
• Discuss recommendations,
strategy, and implementation
PHASE I: Setting Course PHASE II: Making the Map PHASE III: Strategy & Next
Steps

18. Let's connect
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EStore link
Jayant Kumar, Managing Partner
E jayant@gaconsulting.ca
T 613-562-1528
Omer Kaya, Associate Partner
E omer@gaconsulting.ca
T 613-562-1528

19. Thank you!
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To access our innovation ecosystem maps and briefing decks please visit:
https://globaladvantageconsulting.com