Introducing ETIM, the global classification for technical products.

1. Introduction to ETIM
Margaret Fitzsimons, EDA Director
David Bate, ETIM-UK Project Manager
Anne Vessey, Head of Marketing & Communications

2. Digital Transformation
B2B eCommerce (£700bn) is double B2C
89% of B2B research uses Internet
5.5 million new “things” connected to Internet daily
2016 – digital tipping point for sales via mobile
devices.

3. Digital Transformation – Government ‘encouragement’
McKinsey Global Institute analysis identified construction as least digitised of all industry sectors

4. EDA – Member Survey – H2 2016
• E-commerce: challenge and opportunity
• Wholesalers said
• 22% concerned about online sales
• 80% big threat from new online entrants
• 73% identify online sales as biggest opportunity
• Customers ordering on mobile devices, a major
opportunity

5. Structured and classified
Data is key!
EDA role to encourage and facilitate
digitisation within the wholesale
channel

6. Contents
1
2
34
5
6
Data types & Current UK situation
Introduction to the
ETIM data Model
ETIM – the movie!
Next Steps
ETIM International Development
Finland success story

7. 3.
BIM data
1.
Trading Data
2.
Catalogue /
Rich Product
Data

8. Wholesalers
1. Trading Data
Manufacturers Luckins
Product & Pricing data for
Building Services
Electrika
Wholesalers
Contractors

9. Wholesalers
2. Catalogue / Rich Product data
Manufacturers
Data for websites, catalogues & Ecommerce

10. 3. BIM Data/ for design and facilities management
Standard created collaboratively
Required for Government Projects
Data for installation & operation
UK Specific ?
Embryonic database (BIMHawk/CPA)

11. 3. BIM Data
BIM
40%
Wholesalers
unaware
Manufacturers
actively
incorporating
into business
EDA Survey 2016

12. Data Challenges-
Manufacturers
Multiple rich
data format
requests
Translating
rich data into
different
languages
Incorrect
orders placed
(due to inconsistent
data)
Dash to
supply BIM
data
Increased
international
trade
Increased
number of
product
SKU’s
Ownership of
own data
Growth by
acquisition

13. Data Challenges-
Wholesalers
Mapping data
to existing
databases
Data re-work
Dependence
on
commercial
data
Data in
multiple
formats
No common
data
standards
Desire to
trade online
Need to
invest in PIM
systems
Growth by
acquisition

14. Data Challenges-
Contractors
Mapping data
to existing
databases
Data re-work
No central
source of
catalogue
data
Time wasting
searches for
product info
No common
data
standards
Desire to
purchase
online
Unable to
compare
technical
performance
data
Need to
supply BIM
on Govt
Projects

15. What the UK industry needs
1. Single, Simple,
Standard
for rich data in the
Electrical Supply
Chain
2. Standard for
transferring data
between supply
chain partners
3. Commitment to
create & maintain
quality of data.
4. A central industry
owned database to
manage and develop
the data and
standard

16. The EDA believes that ETIM should be
be the standard upon which the
future of UK data is built.

18. Logical, unambiguous
classification of products
Lists the most important
technical characteristics of
each product
Searching made easier
using synonyms
Multi Lingual –
Multi Media Output

19. Product group
Product classProduct class-
synonym
Product class -
feature
Feature - value
Electrical
HVAC
Feature - unit
Product groups
Product classes (synonyms)
Features
Values (units)
5,266
15,145
14,334 16220000
The ETIM Data Classification Model
Alphanumerical features
List of possible values (color,
material,…)
Numerical and Range
features
Number values (length, voltage, …)
Logical features
“Yes or No” questions
(true/false)
2,792
2,949
174

20. ETIM – example of a product sheet
20
Basic data and picture,
long descriptions etc.
ETIM features:
- alphanumeric
- numeric
- logic (Y/N)
- range
BMEcat transfer format

21. Sector
Macro family
Family
Product
Features
Model
Shape
Material
Colour
Etc..
Hierarchical approach
Parametric approach
ETIM 6.0
UNSPSC
Company-specific classifications
ETIM complementing existing data hierarchies

22. ETIM - History
22
•ETIM started 1991 in the Netherlands
– ETIM Germany 1996 / 1999
•ETIM international – NFP Organisation – Brussets - 2008
- ETIM Netherlands
- ETIM Germany
- ELDAS Switzerland
- ADIME Spain
- SEG Sweden
- ICGME Belgium

23. Netherlands Germany Belgium Switzerland Spain Sweden
Austria/2010 Poland/2010 France/2012 Norway/2014 Denmark/2014 Finland/2015
IDEA/2015 (USA/Canada) Italy/2015
ETIM – a growing network of NFP organisations
23
UK/2016 Lithuania/2017

24. More
countries
(now 16)
ETIM continues to grow in
several directions &
dimensions
More
Manufacturers
& Wholesalers
More
SKUs per
manufacturer
More
attributes per
SKU
New sectors
(HVAC, Sanitary, Builders’
Merchanting, Shipbuilding)
New 3D modelling
class (BIM)
Link to
BuildingSmart(BIM)

25. Finland Success Story
• Finnish Trade Association (STK)
• 12 wholesalers
• 60 manufacturers/importers
• Launched database/PIM (Sahkonumerot.fi) 2006
• 400+ manufacturer members who
maintain own data
• 240,000 electro-technical products
• Names, codes, descriptions
• Links to suppliers’ product sheets,
documents, photos, logistics data
.
Online annual
metrics:
1 million visits
4 million page
views

26. Finland Success Story
• Joined ETIM International in November 2015
• Wholesalers demanding ETIM data
• Formation of Standardisation Committees with manufacturers
and wholesalers working together
• In total over 60 ad hoc working group meetings
with 120 participants in total:
• Translation of ETIM classes, -features and -values
• November 2016 85.000 products have ETIM-features
& values. That is 35 % of all products.
• Feb 2017 – 110,000 products with ETIM features &
values.

27. Communication is a key to success
•Half-day product data training courses
•Awards for “Excellence in product data quality”
•Presence at the largest electrical trade fair in Finland

28. Rewarding companies with the best product data
The list of suppliers
with over 1000 products
on 30 May 2016.
Manufacturer / importer
Number of
products
Products
with ETIM-
data / all
products
Product
sheets with
an image / all
products
Links &
documents /
products
Product
descriptions
/ products
Modio Oy / Wago 1 138 99 % 100 % 90 % 11 %
Sormat Oy 1 067 98 % 100 % 119 % 2 %
UTU Oy 10 935 94 % 95 % 131 % 3 %
Ensto Lighting Oy 1 612 93 % 85 % 178 % 46 %
OBO Bettermann Oy 2 701 92 % 100 % 484 % 100 %
Philips Lighting Finland Oy 2 203 91 % 100 % 330 % 66 %
Aura Light Oy 1 135 87 % 100 % 487 % 97 %
Airam Electric Oy Ab 2 392 85 % 81 % 115 % 52 %
Eaton Power Quality Oy 5 356 88 % 99 % 109 % 64 %
Phoenix Contact Oy 1 777 83 % 90 % 104 % 10 %
Fagerhult Oy 2 871 80 % 100 % 100 % 3 %
Meka Pro Oy 3 875 96 % 56 % 76 % 0 %
Schneider Electric Finland Oy 18 968 74 % 84 % 107 % 7 %
Osram Oy Ab 6 876 74 % 56 % 79 % 5 %
Fibox Oy Ab 3 480 65 % 49 % 41 % 0 %
OEM Finland Oy 1 036 63 % 86 % 37 % 0 %
HellermannTyton 3 652 62 % 98 % 90 % 14 %
Merilux Oy 2 246 58 % 55 % 89 % 0 %
Nexans Sweden Ab 1 349 57 % 24 % 38 % 1 %
Feilo Sylvania Finland Oy 3 532 55 % 100 % 299 % 61 %

29. Finland Success Story
.
Zero
Nov
2015
Now: 110,000
ETIM products
• Industry owned database with ETIM model at its
heart
• Manufacturers create and maintain own data
using software tools
• Association provides data support and training
• Networking & healthy competition fostered
• Wholesalers receive data with ease via BMEcat
for their web shop – now 60% of sales online to
trade customers
• Contractors view data online and have access to
datasheets and sources of product
• Database growing into new Sectors: HVAC,
Building Materials
• Adding new fields of data for BIM

30. ETIM members in Europe today – UK Tomorrow?

31. H2 2016 and H1 2017 - feasiblity
Phase1
Obtain Board agreement
to create ETIM UK
Recruit ETIM-UK Project
Manager & Marketing ManagerBrief key industry stakeholders to
gain buy in and inform strategy
Additional briefings with key
industry stakeholders
Free ETIM Ready Audits
Agree legal structure and business
model of ETIM-UK
ETIM-UK Marketing
channels & communication

32. Data into ETIM Format
(H2 2017 & H1 2018)
Organise standardisation working
groups by product type made up of
supply chain partners.
Manufacturers start to use ETIM
software tools to format and deliver
their data
Wholesalers work with their PIM
system providers to make their
systems ready to receive ETIM
data
Start provision of ETIM
data to wholesalers (and
contractors) using BMEcat
Phase2
Potential establishment of
industry data base with
ETIM at its heart

33. Further development of EDA data services
(H2 2018 onwards)
Introduction of Data Quality
Awards for manufacturers Ongoing ETIM Standardisation
Working Groups. Now increasing
quantity and quality of data.
Data quality Training for members
Discuss further
development of ETIM-UK
– new sectors, BIM
Phase3

34. Wholesalers
EDA Vision for Rich Data in UK
Manufacturers
EDA Database
LuckinsElectrikaVoltimum Wholesalers
Database or PIM
with ETIM at its heart