this Slideshare is a beautiful presentation that talks about Banos, a beautiful city located in Ecuador, here you can discover what is Banos, what can you do there and how you can get there.
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
Student Project: Start-Up Business Model and Marketing PlanChristian Prahl
We pitched a idea for a financial service aiming to simplify life in a shared apartment. The pitch includes a rough business model and marketing approach.
The wonderful world of startups - EPITA Innovation WeekDaniel Jarjoura
The document is a 58 slide presentation by Daniel Jarjoura on startups. It begins by introducing the speaker and his background. It then discusses what startups are, defining them as temporary organizations searching for a repeatable and scalable business model. It differentiates between lifestyle startups, small business startups, and scalable startups. The presentation notes that business schools primarily teach strategies for large companies and don't adequately cover startups. It then describes startup incubators like Startup42 that provide mentorship and resources to help early-stage startups develop. The presentation aims to dispel myths about working for startups and encourages the audience to consider startup careers.
This chapter discusses defining marketing for the 21st century. It outlines the tasks of marketing as creating, promoting, and delivering goods and services to consumers and businesses. The scope of marketing is described broadly to include places, properties, organizations, goods, services, experiences, information, ideas, and people. Major concepts and tools of marketing discussed include defining marketing, concepts like target markets and segmentation, and frameworks like the marketing system and customer value.
this Slideshare is a beautiful presentation that talks about Banos, a beautiful city located in Ecuador, here you can discover what is Banos, what can you do there and how you can get there.
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
Student Project: Start-Up Business Model and Marketing PlanChristian Prahl
We pitched a idea for a financial service aiming to simplify life in a shared apartment. The pitch includes a rough business model and marketing approach.
The wonderful world of startups - EPITA Innovation WeekDaniel Jarjoura
The document is a 58 slide presentation by Daniel Jarjoura on startups. It begins by introducing the speaker and his background. It then discusses what startups are, defining them as temporary organizations searching for a repeatable and scalable business model. It differentiates between lifestyle startups, small business startups, and scalable startups. The presentation notes that business schools primarily teach strategies for large companies and don't adequately cover startups. It then describes startup incubators like Startup42 that provide mentorship and resources to help early-stage startups develop. The presentation aims to dispel myths about working for startups and encourages the audience to consider startup careers.
This chapter discusses defining marketing for the 21st century. It outlines the tasks of marketing as creating, promoting, and delivering goods and services to consumers and businesses. The scope of marketing is described broadly to include places, properties, organizations, goods, services, experiences, information, ideas, and people. Major concepts and tools of marketing discussed include defining marketing, concepts like target markets and segmentation, and frameworks like the marketing system and customer value.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.
This document provides an overview of basic social media tools for small businesses. It discusses common mistakes businesses make, such as not optimizing their business listings and categories. It then provides examples of smart social media practices like using Google Alerts to monitor business mentions online. Finally, it discusses tools for connecting digital presence to the real world, like using photos to showcase products and services, and cross-promoting related businesses. The document aims to help small businesses get started with social media in a straightforward way.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
Small business resources for Florida start-upsmhayes2006
Federal, state and local resources and organizations you need to know to start and grow a small business in Florida. Resources are authenticated by a professional librarian.
The document discusses how youth can become social entrepreneurs and drive social change. It outlines 3 questions to uncover ideas for change: 1) personal life, 2) community/country, 3) campaigns to support. It then summarizes findings from a youth report on desired changes, including environmental issues and education. Specific issues raised by Filipino youth are reducing poverty and hunger. Social entrepreneurs are defined as those who create social enterprises and innovative ways to provide social/economic services to the poor. An example social enterprise called SoupOfTheDay aims to address hunger and poverty through training students as social entrepreneurs.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Philip Kotler - Marketing Management Slides.pdfAGKhan4
This document provides an overview of key concepts in marketing for the 21st century. It discusses the new economy and how it has led to greater buying power, variety of goods and services, information availability, and ease of interactions for customers. It also outlines how companies can benefit from new information and sales channels online. The document summarizes the major challenges faced by businesses as globalization, technology advances, and deregulation. It examines the tasks of marketing and concepts/tools used, including segmentation, marketing mix, competition, and different company orientations.
The document discusses marketing innovation and provides tips for unlocking it. It recommends looking for opportunities at the edges and intersections of users, products, and competition. Companies should also look to the future by tapping into trends and envisioning how social, technological, and regulatory changes may impact their business. Additionally, thinking upside down and inside out can spark innovation by reconsidering organizational structures and partnerships. Marketing innovation requires adding real value for customers while being implementable and having the potential to grow the business.
The document discusses 7 steps for social media success in the hospitality industry. It outlines promoting company culture on social media, crafting social media policies, using analytics dashboards, monitoring brands, choosing appropriate social media tools like LinkedIn, Facebook, and Twitter, having fun with social media, and watching trends like gamification and mobile usage. Specific tactics are provided for each step like sharing company culture through employee policies and stories, sample social media policy language, ways to use hashtags and engage on different platforms, and emerging trends to adopt.
Andrew Torba, CEO of Kuhcoon.com, outlines the key components of an effective pitch. He emphasizes telling a story about solving a problem better than competitors. The five essential elements are: introducing your team, explaining the problem, discussing competitors, detailing your business model, and stating your funding request. Torba then provides examples for creating effective slides covering each element, such as demonstrating why you are qualified and passionate about solving the problem, how you will make money and grow the target market, and specifying how much money is needed and what it will be used for.
This document discusses the potential for small and medium enterprises (SMEs) in Trinidad and Tobago to engage in e-commerce to increase innovation. It aims to enhance competitiveness of non-oil sectors and empower disadvantaged groups through self-employment. The presentation evaluates e-commerce policies relating to SMEs. It finds that e-commerce provides opportunities for SMEs to promote, market and sell products globally. However, SMEs must be innovative in their e-commerce strategies to remain competitive. The document recommends that SMEs and businesses in Trinidad and Tobago upgrade their technology and infrastructure to engage more with e-commerce.
Social media customer service for startupsDeola Kayode
The document discusses how startups can gain an unfair advantage through digital marketing. It provides the example of how Blendtec created viral video campaigns featuring their blender destroying unusual objects. With a minimal budget of $50, their "Will it Blend?" videos generated over 100 million views and increased sales sevenfold. However, the document warns that 65% of Nigerian startups fail within three years due to common mistakes like only focusing on products instead of customers, trying to reach everyone instead of defining niches, and lacking marketing plans and measurements of success. It advocates for developing customer service, personas, keywords, and an integrated marketing strategy to help startups survive.
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
This document outlines an economics lecture on microeconomics. It discusses key concepts like supply and demand, marginal analysis, efficiency, and different types of economic systems. It provides examples to illustrate these concepts, such as how Apple uses marginal analysis in production decisions. It also describes the role of models in economic analysis, noting they are used to form and test hypotheses about consumer and firm behavior.
The NGO has become a very common term in India. It is amazing how these self governed bodies are working in India for its upliftment. Ngo makes the country people aware about their basic rights that very few people are aware of and therefore has led to the stagnancy in the growth of the country itself. Very few people have the right amount of knowledge about various ngo schemes that are managed by the central government. These organizations have become this SHG voice that raises its voice for the people till they are heard by the proper authorities. http://www.ftsindia.com/
This document discusses e-commerce in the Philippines and an introduction to e-commerce course. It notes that 39% of manufacturing, retail, and services revenues in the Philippines come from online sales, and 44% of their purchases are made online. The Philippine government has a roadmap to increase e-commerce, including goals of having 100,000 e-commerce SMEs and 30% of Filipinos engaging in e-commerce by 2020. The introduction to e-commerce course aims to help students understand e-commerce, design an e-commerce business model and online store, and discuss the economic and social impacts of e-commerce.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
Looking at the key areas of change that organisations need to consider in order to adapt to the new digital and social behaviours of their stakeholders.
This document provides an overview of basic social media tools for small businesses. It discusses common mistakes businesses make, such as not optimizing their business listings and categories. It then provides examples of smart social media practices like using Google Alerts to monitor business mentions online. Finally, it discusses tools for connecting digital presence to the real world, like using photos to showcase products and services, and cross-promoting related businesses. The document aims to help small businesses get started with social media in a straightforward way.
Should B2B Brands Be On TikTok?: Let's Unpack ItJulie Bourne
Will B2B brands ever have a place on TikTok? Is there a qualified audience there? What should they even be posting?
Check out this scrappy lil' presentation for a bit of related research findings as well as some personal (informed) opinions on the matter.
Small business resources for Florida start-upsmhayes2006
Federal, state and local resources and organizations you need to know to start and grow a small business in Florida. Resources are authenticated by a professional librarian.
The document discusses how youth can become social entrepreneurs and drive social change. It outlines 3 questions to uncover ideas for change: 1) personal life, 2) community/country, 3) campaigns to support. It then summarizes findings from a youth report on desired changes, including environmental issues and education. Specific issues raised by Filipino youth are reducing poverty and hunger. Social entrepreneurs are defined as those who create social enterprises and innovative ways to provide social/economic services to the poor. An example social enterprise called SoupOfTheDay aims to address hunger and poverty through training students as social entrepreneurs.
Why the Grocery Business Must Go SocialEric Weaver
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 1/28/10
AUDIENCE: Food manufacturers, suppliers, distributors
SYNOPSIS: Many Canadians are online, yet many are a bit skeptical about putting too much personal information online. Many traditional marketers are unsure about the value of social marketing as a part of their marketing mix.
Philip Kotler - Marketing Management Slides.pdfAGKhan4
This document provides an overview of key concepts in marketing for the 21st century. It discusses the new economy and how it has led to greater buying power, variety of goods and services, information availability, and ease of interactions for customers. It also outlines how companies can benefit from new information and sales channels online. The document summarizes the major challenges faced by businesses as globalization, technology advances, and deregulation. It examines the tasks of marketing and concepts/tools used, including segmentation, marketing mix, competition, and different company orientations.
The document discusses marketing innovation and provides tips for unlocking it. It recommends looking for opportunities at the edges and intersections of users, products, and competition. Companies should also look to the future by tapping into trends and envisioning how social, technological, and regulatory changes may impact their business. Additionally, thinking upside down and inside out can spark innovation by reconsidering organizational structures and partnerships. Marketing innovation requires adding real value for customers while being implementable and having the potential to grow the business.
The document discusses 7 steps for social media success in the hospitality industry. It outlines promoting company culture on social media, crafting social media policies, using analytics dashboards, monitoring brands, choosing appropriate social media tools like LinkedIn, Facebook, and Twitter, having fun with social media, and watching trends like gamification and mobile usage. Specific tactics are provided for each step like sharing company culture through employee policies and stories, sample social media policy language, ways to use hashtags and engage on different platforms, and emerging trends to adopt.
Andrew Torba, CEO of Kuhcoon.com, outlines the key components of an effective pitch. He emphasizes telling a story about solving a problem better than competitors. The five essential elements are: introducing your team, explaining the problem, discussing competitors, detailing your business model, and stating your funding request. Torba then provides examples for creating effective slides covering each element, such as demonstrating why you are qualified and passionate about solving the problem, how you will make money and grow the target market, and specifying how much money is needed and what it will be used for.
This document discusses the potential for small and medium enterprises (SMEs) in Trinidad and Tobago to engage in e-commerce to increase innovation. It aims to enhance competitiveness of non-oil sectors and empower disadvantaged groups through self-employment. The presentation evaluates e-commerce policies relating to SMEs. It finds that e-commerce provides opportunities for SMEs to promote, market and sell products globally. However, SMEs must be innovative in their e-commerce strategies to remain competitive. The document recommends that SMEs and businesses in Trinidad and Tobago upgrade their technology and infrastructure to engage more with e-commerce.
Social media customer service for startupsDeola Kayode
The document discusses how startups can gain an unfair advantage through digital marketing. It provides the example of how Blendtec created viral video campaigns featuring their blender destroying unusual objects. With a minimal budget of $50, their "Will it Blend?" videos generated over 100 million views and increased sales sevenfold. However, the document warns that 65% of Nigerian startups fail within three years due to common mistakes like only focusing on products instead of customers, trying to reach everyone instead of defining niches, and lacking marketing plans and measurements of success. It advocates for developing customer service, personas, keywords, and an integrated marketing strategy to help startups survive.
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
This document outlines an economics lecture on microeconomics. It discusses key concepts like supply and demand, marginal analysis, efficiency, and different types of economic systems. It provides examples to illustrate these concepts, such as how Apple uses marginal analysis in production decisions. It also describes the role of models in economic analysis, noting they are used to form and test hypotheses about consumer and firm behavior.
The NGO has become a very common term in India. It is amazing how these self governed bodies are working in India for its upliftment. Ngo makes the country people aware about their basic rights that very few people are aware of and therefore has led to the stagnancy in the growth of the country itself. Very few people have the right amount of knowledge about various ngo schemes that are managed by the central government. These organizations have become this SHG voice that raises its voice for the people till they are heard by the proper authorities. http://www.ftsindia.com/
Similar to Introduction to E-Commerce - Idea Generation (20)
This document discusses e-commerce in the Philippines and an introduction to e-commerce course. It notes that 39% of manufacturing, retail, and services revenues in the Philippines come from online sales, and 44% of their purchases are made online. The Philippine government has a roadmap to increase e-commerce, including goals of having 100,000 e-commerce SMEs and 30% of Filipinos engaging in e-commerce by 2020. The introduction to e-commerce course aims to help students understand e-commerce, design an e-commerce business model and online store, and discuss the economic and social impacts of e-commerce.
This document outlines a 9-step plan for starting an e-commerce business. The steps include defining your advocacy and the problem your business solves, identifying customers and their needs, developing a solution and unique value proposition, determining revenue sources and pricing, estimating costs and funding needs, and planning for growth and defining success metrics. The overall plan provides a framework to rapidly develop an e-commerce business idea and validate it.
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. Requirements include essays, a business plan, participation, and an e-commerce site. Examples of student e-commerce projects and websites are
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. It lists requirements and potential outcomes, and examples of student e-commerce projects/sites.
This document provides an overview and introduction to an online course on e-commerce offered by UPOU Continuing Education. The course will cover topics like defining e-commerce, starting an e-commerce business, developing an e-commerce business plan, and the economic and social impacts of e-commerce. It will include essays, a business plan project, online forums, videos, and slides. Examples are given of past students' e-commerce websites and projects. The document encourages registering for the course and referring others to it.
This document discusses the Lean Startup methodology for developing e-commerce businesses. It debunks common myths about startups and entrepreneurs, such as knowing customers' wants or predicting the future. The Lean Startup uses a feedback loop to rapidly test ideas with minimum viable products, collect customer feedback, and either pivot or persevere based on validated learnings. This eliminates uncertainty and allows entrepreneurs to work smarter by continually improving their product to serve customer needs and build a sustainable business.
The document introduces an e-commerce course offered by the University of the Philippines Open University (UPOU). The course aims to provide students with a clear understanding of e-commerce and teach them how to identify business opportunities, create a business model and plan, and develop an e-commerce website. It consists of 5 modules covering topics such as defining e-commerce, starting a business, business plans, going online, and the economic and social impacts of e-commerce. Students will complete assignments, participate in online forums, and develop a business plan and e-commerce site. The course will be delivered through distance learning using online modules, videos, slides and real-time chatroom interaction.
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2. 2 of 38Introduction to E-Commerce
Los Baños
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Website
http://rmnisperos.com
E-Mail
ramonmanuel.nisperos@upou.edu.ph
Facebook
facebook.com/RMnisperoswebsite
Twitter
twitter.com/RMnisperos
4. 4 of 38Introduction to E-Commerce
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Part 1 of 5
Three Stages of Idea Generation
5. 5 of 38Introduction to E-Commerce
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The DREAMER Stage
• Allows for the generation
of ideas that no one can judge
• Allows us to think of the
possibilities, not the problems
• No idea is a bad idea!
• A step outside the box —
ideas should not be limited to
the usual way of thinking, but
allow for the including of “out
of this world” suggestions.
Dreamer
6. 6 of 38Introduction to E-Commerce
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The DESIGNER Stage
• Allows for
analysis of ideas
• Ask yourself,
“How is this possible?”
Designer
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The DETAILER Stage
• Ideas are
evaluated in detail
after passing the
designer stage
• Look for potential
problems that may arise
Detailer
8. 8 of 38
Ways to Generate New Ideas
StartUp Idea Guide
18. 18 of 38Introduction to E-Commerce
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Sources of New Ideas
Your
education,
skills, talent
and experience
19. 19 of 38Introduction to E-Commerce
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Sources of New Ideas
Your existing
company and
industry
- 23 % of the Inc 500 CEOs surveyed got
the original idea for their business by
spotting an opportunity in an industry
related to one they worked in
20. 20 of 38Introduction to E-Commerce
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Sources of New Ideas
Your
hobbies!
21. 21 of 38Introduction to E-Commerce
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Sources of New Ideas
Newspapers,
Business and
Entrepreneur
Magazines and other
printed materials.
Business programs
in TV, GoNegosyo,
Government Agencies
22. 22 of 38Introduction to E-Commerce
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Sources of New Ideas
Events
such as
conferences,
meetups and
startup events
24. 24 of 38Introduction to E-Commerce
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Read Customer Complaints!
Look for negative
comments in eBay,
Amazon, Facebook,
Discussion Forums etc.
Think of solutions
to address these
concerns!
25. 25 of 38Introduction to E-Commerce
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Google KeyWord Tool
Look for high
ranking and highly
searched keywords
and generate ideas
from there.
26. 26 of 38Introduction to E-Commerce
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Interviews, Talks & Speeches
Watch and
listen to top
trends. Lookout
for ideas that
may apply to
your situation
27. 27 of 38Introduction to E-Commerce
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„I am Annoyed When...“
Many of these
annoyances can turn into
products and services
It sucks!
• when I line up in BDO or BPI
• When I have to fill up the same
information every year and anywhere
• During rush hour at MRT
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Laguna, Philippines
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What is Baduy in 10, 20, 30 years?
Baduy NOW
- Pagers, Telegrams, Long Distance Calls
What will you say in the
future for these?
•We used to exercise or diet to lose weight
•We used to use our fingers to send text
•We used keyboard to work on a computer
•We have to use money to get something
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Los Baños
Laguna, Philippines
www.upou.edu.ph
www2.upou.edu.ph
Part 1 of 5
Redefine an Industry!
INVENT!
INNOVATE!
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Laguna, Philippines
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Part 1 of 5
Change the Rules!
Create New
Sub-Industries!
Make Your Own
Market
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Los Baños
Laguna, Philippines
www.upou.edu.ph
www2.upou.edu.ph
Part 1 of 5
Disrupt the Market!
Only few companies
can dominate an industry
for so long
- You can Topple the Leaders! (e. g.
Kodak and Nokia)
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Los Baños
Laguna, Philippines
www.upou.edu.ph
www2.upou.edu.ph
Part 1 of 5
ASEAN 2015!
Are you ready for the
ASEAN 2015?
Boon for Visionaries
but Bane for Doomsayers!
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Los Baños
Laguna, Philippines
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www2.upou.edu.ph
Part 1 of 5
Ideas Generation Framework
Existing
Products
Modified
Products
New
Products
Existing
Products
Modified
Products
New
Products
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Los Baños
Laguna, Philippines
www.upou.edu.ph
www2.upou.edu.ph
Part 1 of 5
Ideas Generation Framework
Existing Products Modified Products New Products
Existing
Products
Modified
Products
New
Products
Generate a business
idea depending on your
SWOT (Strength,
Weakness, Opportunity,
Threats)
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Laguna, Philippines
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References
1. Jojy Azurin. 2013. Where To Get Your Next Startup Ideas:
WebGeek Meetup - Startup Edition, Freelancer.com
2. MacRae. 2013. Idea Generation Presentation
3. Silver, Milton. 2002. Idea Generation Presentation
Source: eCom Modules