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Mint by Intuit Campaign
Mint offers an all-in-one financial solution aimed at millennials, helping them manage their bills and credit scores in a user-friendly format. The 'Mint Condition' campaign targets college-aged millennials through events at universities, featuring a scholarship contest and social media engagement using the hashtag #millennialsformint. Key statistics show that many millennials struggle with saving money due to debt and lack of financial knowledge.
Mint by Intuit Campaign
- 1. ACCOUNT EXECUTIVE: PAIGELIMBAUGH COPY WRITER: COLTON VAUGHAN ART DIRECTOR: NICOLE RIVERA
- 2. WHY MINT? Mint offersan all-in-one solution for millennials looking to take life into their own hands. Finances can be confusing. Let Mint bring your bills, credit score, and much more into one, easily understandable place.
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- 4. INDUSTRY TRENDS of allmobile phone owners with a bank account reported using mobile banking within the 12 months before the survey43% 2 in 5 people say debt keeps them from saving money 13% 34% 53% More than 40 percent of millennials said they feel they don't have enough money, 34 percent said they don't know how, while 13 percent specifically blamed student debt.
- 5. TARGET AUDIENCE millennials, aged18-28 college-aged more specifically looking to start investing feel frustrated with all the big, financial lingo and responsibilities want a hands on product that will easily help them with their finances want to handle their financial life on their phone, not in a physically located bank
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- 7. OUT OF HOMEADS
- 8. OUT OF HOMEADS
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- 11. PRESS EVENT ▸ Mintwould implement a campaign called “Mint Condition” that will travel to select universities across the United States to persuade college aged millennials to download and use the app. ▸ The campaign would include a contest for a scholarship from Mint, a sweepstakes for fun with swag, and a free breath Mint tin for anyone who walks by the event. ▸ The hashtag #MillennialsForMint would be advertised at the campaign and would ask those who participated in the event to share their photos and thoughts of it on social media such as Instagram, Twitter, and Facebook.
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