1. The mobile market split into two segments of super phones and basic phones between 2010-2015.
2. The growth of 3G networks and internet-enabled screens led to an explosion of mobile data usage.
3. Major platforms like Android and iOS emerged that commoditized hardware manufacturers and mobile network operators, while empowering third-party developers and internet-centric digital lifestyles.
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. Requirements include essays, a business plan, participation, and an e-commerce site. Examples of student e-commerce projects and websites are
This document outlines a 9-step plan for starting an e-commerce business. The steps include defining your advocacy and the problem your business solves, identifying customers and their needs, developing a solution and unique value proposition, determining revenue sources and pricing, estimating costs and funding needs, and planning for growth and defining success metrics. The overall plan provides a framework to rapidly develop an e-commerce business idea and validate it.
The document discusses integrated SEO and how marketing has changed. It notes that SEO is now integrated with other digital channels like PPC, social media, and display advertising. It also discusses how search has evolved to include conversational and semantic elements. The document recommends that companies respond by taking an integrated marketing approach where all departments collaborate towards the shared goal of generating more business. Departments need to ensure content is relevant across all customer touchpoints.
2. Principles of Marketing - SS2014 - University of Siegen - Paul Marx: Chapt...Paul Marx
The document discusses strategic marketing and strategic planning. It provides information on defining an organization's strategy, conducting a situation analysis including a SWOT analysis, and generating strategies. Specifically, it outlines the importance of strategic planning in clarifying objectives and strategies. It also describes analyzing internal strengths and weaknesses as well as external opportunities and threats through a SWOT analysis. Finally, it discusses matching strengths to opportunities and converting weaknesses to strengths in order to generate effective strategies.
The document provides an overview of marketing concepts and approaches. It discusses the stages of marketing thought from 1900-1970, including periods of discovery, conceptualization, integration, development, reappraisal, reconception, differentiation, and socialization. Key concepts covered include the traditional and contemporary definitions of marketing, behavioral concepts relevant to marketing from various social sciences, goals of marketing like maximizing consumption and satisfaction, and contemporary marketing approaches such as the marketing mix, conceptual approach, systems approach, marketing management, macro-marketing, social marketing, and comparative marketing.
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)Sadiq Shariff
E-business refers to using internet technologies to provide superior customer service, streamline business processes, and reduce costs. It can benefit all types of businesses by cutting costs, promoting globally through websites, and improving customer support. E-commerce is the buying and selling of products or services online, including the entire process from marketing to payment. It offers advantages like 24/7 availability and low costs but also security risks. E-marketing is a subset of e-business that uses electronic media like websites to perform marketing activities and achieve marketing objectives.
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
1. The mobile market split into two segments of super phones and basic phones between 2010-2015.
2. The growth of 3G networks and internet-enabled screens led to an explosion of mobile data usage.
3. Major platforms like Android and iOS emerged that commoditized hardware manufacturers and mobile network operators, while empowering third-party developers and internet-centric digital lifestyles.
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. Requirements include essays, a business plan, participation, and an e-commerce site. Examples of student e-commerce projects and websites are
This document outlines a 9-step plan for starting an e-commerce business. The steps include defining your advocacy and the problem your business solves, identifying customers and their needs, developing a solution and unique value proposition, determining revenue sources and pricing, estimating costs and funding needs, and planning for growth and defining success metrics. The overall plan provides a framework to rapidly develop an e-commerce business idea and validate it.
The document discusses integrated SEO and how marketing has changed. It notes that SEO is now integrated with other digital channels like PPC, social media, and display advertising. It also discusses how search has evolved to include conversational and semantic elements. The document recommends that companies respond by taking an integrated marketing approach where all departments collaborate towards the shared goal of generating more business. Departments need to ensure content is relevant across all customer touchpoints.
2. Principles of Marketing - SS2014 - University of Siegen - Paul Marx: Chapt...Paul Marx
The document discusses strategic marketing and strategic planning. It provides information on defining an organization's strategy, conducting a situation analysis including a SWOT analysis, and generating strategies. Specifically, it outlines the importance of strategic planning in clarifying objectives and strategies. It also describes analyzing internal strengths and weaknesses as well as external opportunities and threats through a SWOT analysis. Finally, it discusses matching strengths to opportunities and converting weaknesses to strengths in order to generate effective strategies.
The document provides an overview of marketing concepts and approaches. It discusses the stages of marketing thought from 1900-1970, including periods of discovery, conceptualization, integration, development, reappraisal, reconception, differentiation, and socialization. Key concepts covered include the traditional and contemporary definitions of marketing, behavioral concepts relevant to marketing from various social sciences, goals of marketing like maximizing consumption and satisfaction, and contemporary marketing approaches such as the marketing mix, conceptual approach, systems approach, marketing management, macro-marketing, social marketing, and comparative marketing.
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)Sadiq Shariff
E-business refers to using internet technologies to provide superior customer service, streamline business processes, and reduce costs. It can benefit all types of businesses by cutting costs, promoting globally through websites, and improving customer support. E-commerce is the buying and selling of products or services online, including the entire process from marketing to payment. It offers advantages like 24/7 availability and low costs but also security risks. E-marketing is a subset of e-business that uses electronic media like websites to perform marketing activities and achieve marketing objectives.
This document provides an overview of key marketing concepts:
- Marketing involves creating and exchanging products of value to satisfy customer needs and wants through a process of obtaining customer satisfaction at a profit.
- Core concepts include products/services, value/satisfaction, needs/wants, exchange/transactions, relationships, and markets. Needs, wants, and demands motivate consumer action. Products and services satisfy these, and value and satisfaction determine consumer choice. Exchanges and transactions allow obtaining products/services through relationships in markets. Modern marketing uses an integrated system to manage demand and relationships for organizational goals.
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
The document discusses online commerce and e-commerce. It outlines pros and cons of online shopping for both consumers and businesses. Some benefits include lower prices, convenience, and increased market reach globally. However, consumers cannot physically examine products and have slower problem resolution. Businesses have increased costs from 24/7 operations and competition lowering prices. The document asks questions about why consumers are turning to online shopping and how customers determine where to purchase items online based on factors like price, security, and recommendations.
The document discusses e-commerce business models, outlining seven unique features that define an e-business model including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, and organizational development. It then describes the multistage model for e-commerce consisting of search and identification, selection and negotiation, purchasing electronically, product delivery, and after-sales service. Finally, it lists some major business-to-consumer and business-to-business e-commerce business models.
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
The document discusses the marketing mix, which consists of the 4Ps - product, price, place, and promotion. It explains that these elements form the basis of a marketing strategy and getting the right balance is critical for successfully marketing a product. Product refers to the good or service being offered. Price must be set appropriately based on quality perceptions. Promotion involves advertising and sales initiatives to raise awareness and drive sales. Place refers to distribution channels used to make the product available to consumers. Market research is important to understand customer needs that the marketing mix can be designed to meet.
This document discusses e-commerce in the Philippines and an introduction to e-commerce course. It notes that 39% of manufacturing, retail, and services revenues in the Philippines come from online sales, and 44% of their purchases are made online. The Philippine government has a roadmap to increase e-commerce, including goals of having 100,000 e-commerce SMEs and 30% of Filipinos engaging in e-commerce by 2020. The introduction to e-commerce course aims to help students understand e-commerce, design an e-commerce business model and online store, and discuss the economic and social impacts of e-commerce.
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. It lists requirements and potential outcomes, and examples of student e-commerce projects/sites.
This document provides an overview and introduction to an online course on e-commerce offered by UPOU Continuing Education. The course will cover topics like defining e-commerce, starting an e-commerce business, developing an e-commerce business plan, and the economic and social impacts of e-commerce. It will include essays, a business plan project, online forums, videos, and slides. Examples are given of past students' e-commerce websites and projects. The document encourages registering for the course and referring others to it.
This document discusses the Lean Startup methodology for developing e-commerce businesses. It debunks common myths about startups and entrepreneurs, such as knowing customers' wants or predicting the future. The Lean Startup uses a feedback loop to rapidly test ideas with minimum viable products, collect customer feedback, and either pivot or persevere based on validated learnings. This eliminates uncertainty and allows entrepreneurs to work smarter by continually improving their product to serve customer needs and build a sustainable business.
The document introduces an e-commerce course offered by the University of the Philippines Open University (UPOU). The course aims to provide students with a clear understanding of e-commerce and teach them how to identify business opportunities, create a business model and plan, and develop an e-commerce website. It consists of 5 modules covering topics such as defining e-commerce, starting a business, business plans, going online, and the economic and social impacts of e-commerce. Students will complete assignments, participate in online forums, and develop a business plan and e-commerce site. The course will be delivered through distance learning using online modules, videos, slides and real-time chatroom interaction.
This document outlines steps for developing a personal vision statement. It discusses defining one's passions and funneling them into a clear vision. Components of an effective vision are that it is energizing, creates meaning, and bridges the present to the future. Famous vision statements from Steve Jobs, Albert Einstein, and Bill Gates are provided as examples. Developing a personal model is presented as a way to visualize one's vision and strategize action plans to achieve it. The goal is to emerge with a personal vision statement to guide one's direction.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
The document discusses online commerce and e-commerce. It outlines pros and cons of online shopping for both consumers and businesses. Some benefits include lower prices, convenience, and increased market reach globally. However, consumers cannot physically examine products and have slower problem resolution. Businesses have increased costs from 24/7 operations and competition lowering prices. The document asks questions about why consumers are turning to online shopping and how customers determine where to purchase items online based on factors like price, security, and recommendations.
The document discusses e-commerce business models, outlining seven unique features that define an e-business model including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, and organizational development. It then describes the multistage model for e-commerce consisting of search and identification, selection and negotiation, purchasing electronically, product delivery, and after-sales service. Finally, it lists some major business-to-consumer and business-to-business e-commerce business models.
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
The document discusses the marketing mix, which consists of the 4Ps - product, price, place, and promotion. It explains that these elements form the basis of a marketing strategy and getting the right balance is critical for successfully marketing a product. Product refers to the good or service being offered. Price must be set appropriately based on quality perceptions. Promotion involves advertising and sales initiatives to raise awareness and drive sales. Place refers to distribution channels used to make the product available to consumers. Market research is important to understand customer needs that the marketing mix can be designed to meet.
This document discusses e-commerce in the Philippines and an introduction to e-commerce course. It notes that 39% of manufacturing, retail, and services revenues in the Philippines come from online sales, and 44% of their purchases are made online. The Philippine government has a roadmap to increase e-commerce, including goals of having 100,000 e-commerce SMEs and 30% of Filipinos engaging in e-commerce by 2020. The introduction to e-commerce course aims to help students understand e-commerce, design an e-commerce business model and online store, and discuss the economic and social impacts of e-commerce.
This document provides an introduction to e-commerce. It notes that the Philippines' e-commerce intensity is 7-13% of GDP, with 28% of purchases and 22% of payments done online. It states that the Philippines is becoming a leader in using technology to address emerging market problems. The Philippine government aims to have 500 startups with $200 million total funding and $2 billion valuation by 2020, providing tax exemptions for startups. The document outlines course objectives on understanding e-commerce, assessing opportunities to identify a suitable business model, and creating an e-commerce website. It lists requirements and potential outcomes, and examples of student e-commerce projects/sites.
This document provides an overview and introduction to an online course on e-commerce offered by UPOU Continuing Education. The course will cover topics like defining e-commerce, starting an e-commerce business, developing an e-commerce business plan, and the economic and social impacts of e-commerce. It will include essays, a business plan project, online forums, videos, and slides. Examples are given of past students' e-commerce websites and projects. The document encourages registering for the course and referring others to it.
This document discusses the Lean Startup methodology for developing e-commerce businesses. It debunks common myths about startups and entrepreneurs, such as knowing customers' wants or predicting the future. The Lean Startup uses a feedback loop to rapidly test ideas with minimum viable products, collect customer feedback, and either pivot or persevere based on validated learnings. This eliminates uncertainty and allows entrepreneurs to work smarter by continually improving their product to serve customer needs and build a sustainable business.
The document introduces an e-commerce course offered by the University of the Philippines Open University (UPOU). The course aims to provide students with a clear understanding of e-commerce and teach them how to identify business opportunities, create a business model and plan, and develop an e-commerce website. It consists of 5 modules covering topics such as defining e-commerce, starting a business, business plans, going online, and the economic and social impacts of e-commerce. Students will complete assignments, participate in online forums, and develop a business plan and e-commerce site. The course will be delivered through distance learning using online modules, videos, slides and real-time chatroom interaction.
This document outlines steps for developing a personal vision statement. It discusses defining one's passions and funneling them into a clear vision. Components of an effective vision are that it is energizing, creates meaning, and bridges the present to the future. Famous vision statements from Steve Jobs, Albert Einstein, and Bill Gates are provided as examples. Developing a personal model is presented as a way to visualize one's vision and strategize action plans to achieve it. The goal is to emerge with a personal vision statement to guide one's direction.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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