Introduc)on	
  to	
  
 Design	
  Thinking	
  
Applying	
  the	
  Design	
  Process	
  and	
  Integra5ng	
  
Innova5ve	
  Problem-­‐Solving	
  for	
  Resilient	
  and	
  
      Sustainable	
  Business	
  Strategies	
  
Design	
  Thinking?	
  
Project-­‐Based	
  
Project-­‐Based	
  


                      Team-­‐Oriented	
  
                      &/or	
  Facilitated	
  



 Hands-­‐On	
                           Itera)ve	
  
Understand	
  




                 Define	
  


                             Synthesize	
  

                                              Ideate	
  




                                                           Prototype	
  



                                                                           Test	
  
Understand	
  




                        Why?	
  
                                   Why	
  not?	
  
            What?	
  
Define	
  




        Reframe	
  the	
  Problem	
  
Synthesize	
  




                                              gaps?	
                   gaps?	
  
      Where	
  are	
  the	
  
                                                            gaps?	
  
                                              gaps?	
  
                                                                gaps?	
  
                                                gaps?	
  
                            gaps?	
  
                                                                    gaps?	
  
                                            gaps?	
  
                                                        gaps?	
  
                                gaps?	
  
                                                          gaps?	
  

                                                                 {	
   }	
  
                                                                  gaps?	
  
Ideate	
  
             It’s	
  more	
  than	
  
              one	
  Big	
  Idea.	
  
Prototype	
  




Varia)on	
  avoids	
  premature	
  consensus	
  
and	
  commitment	
  
Test	
  




           ?	
  
Design-­‐Thinking	
  
    Games	
  
Goldilocks	
  


•  The	
  power	
  of	
  storytelling	
  
•  A	
  story	
  that	
  even	
  the	
  youngest	
  of	
  children	
  know	
  and	
  
   adults	
  can	
  remember	
  
•  How	
  would	
  the	
  story	
  con)nue?	
  
    –  The	
  next	
  chapter	
  
    –  A	
  new	
  ending	
  
    –  A	
  twist	
  
Empathy	
  Map	
  




                  Thinking	
  


                                        Saying	
  
Hearing	
  



                                       Doing	
  
     Seeing	
  
                         Feeling	
  
5	
  Whys	
  


•    Ask	
  “why”	
  to	
  dig	
  deeper	
  
•    The	
  first	
  thing	
  that	
  comes	
  to	
  mind	
  
•    Build	
  consensus	
  on	
  the	
  root	
  problem	
  
•    Imagine	
  possible	
  changes	
  
Design	
  Thinking	
  Materials	
  


•    An	
  open	
  mind	
  
•    White	
  board	
  /	
  flip	
  charts	
  
•    Markers	
  
•    Post-­‐It	
  notes	
  
•    Index	
  cards	
  
•    Manipula)ves	
  
What	
  Other	
  Opportuni)es	
  
           Exist?	
  
Resources	
  
Leading	
  By	
  Design	
  Fellows	
  Program	
  –	
  California	
  College	
  of	
  the	
  Arts	
  

d.school:	
  Ins)tute	
  of	
  Design	
  at	
  Stanford	
  

Open	
  IDEO	
  

Ideas	
  at	
  Play	
  

Service	
  Design	
  Tools	
  




                                                                                                       Beverly	
  Ingle	
  
                                                                                                   210.833.8219	
  
                                                                                        beverlyingle@gmail.com	
  
                                                                                             Resilient	
  By	
  Design	
  
Recommended	
  Reading	
  




                                                                                                               Beverly	
  Ingle	
  
                                                                                                               210.833.8219	
  
                                                                                                    beverlyingle@gmail.com	
  
                                                                                                         Resilient	
  By	
  Design	
  
       ©2011	
  Beverly	
  Ingle,	
  Resilient	
  By	
  Design.	
  All	
  rights	
  reserved.	
  

Introduction to Design Thinking

  • 1.
    Introduc)on  to   Design  Thinking   Applying  the  Design  Process  and  Integra5ng   Innova5ve  Problem-­‐Solving  for  Resilient  and   Sustainable  Business  Strategies  
  • 2.
    Design  Thinking?   Project-­‐Based   Project-­‐Based   Team-­‐Oriented   &/or  Facilitated   Hands-­‐On   Itera)ve  
  • 3.
    Understand   Define   Synthesize   Ideate   Prototype   Test  
  • 4.
    Understand   Why?   Why  not?   What?  
  • 5.
    Define   Reframe  the  Problem  
  • 6.
    Synthesize   gaps?   gaps?   Where  are  the   gaps?   gaps?   gaps?   gaps?   gaps?   gaps?   gaps?   gaps?   gaps?   gaps?   {   }   gaps?  
  • 7.
    Ideate   It’s  more  than   one  Big  Idea.  
  • 8.
    Prototype   Varia)on  avoids  premature  consensus   and  commitment  
  • 9.
  • 10.
  • 11.
    Goldilocks   •  The  power  of  storytelling   •  A  story  that  even  the  youngest  of  children  know  and   adults  can  remember   •  How  would  the  story  con)nue?   –  The  next  chapter   –  A  new  ending   –  A  twist  
  • 12.
    Empathy  Map   Thinking   Saying   Hearing   Doing   Seeing   Feeling  
  • 13.
    5  Whys   •  Ask  “why”  to  dig  deeper   •  The  first  thing  that  comes  to  mind   •  Build  consensus  on  the  root  problem   •  Imagine  possible  changes  
  • 14.
    Design  Thinking  Materials   •  An  open  mind   •  White  board  /  flip  charts   •  Markers   •  Post-­‐It  notes   •  Index  cards   •  Manipula)ves  
  • 15.
  • 16.
    Resources   Leading  By  Design  Fellows  Program  –  California  College  of  the  Arts   d.school:  Ins)tute  of  Design  at  Stanford   Open  IDEO   Ideas  at  Play   Service  Design  Tools   Beverly  Ingle   210.833.8219   beverlyingle@gmail.com   Resilient  By  Design  
  • 17.
    Recommended  Reading   Beverly  Ingle   210.833.8219   beverlyingle@gmail.com   Resilient  By  Design   ©2011  Beverly  Ingle,  Resilient  By  Design.  All  rights  reserved.