This document provides an introduction to design thinking, outlining the iterative design process and how it can be applied to develop resilient and sustainable business strategies. It describes the key stages of design thinking - understand, define, synthesize, ideate, prototype, and test. Various design thinking tools and techniques are also introduced, such as empathy maps, storytelling exercises, and the "5 Whys" problem-solving method. Resources for further exploring design thinking approaches are recommended.

1. Introduc)on
to
Design
Thinking
Applying
the
Design
Process
and
Integra5ng
Innova5ve
Problem-­‐Solving
for
Resilient
and
Sustainable
Business
Strategies

2. Design
Thinking?
Project-­‐Based
Project-­‐Based
Team-­‐Oriented
&/or
Facilitated
Hands-­‐On
Itera)ve

3. Understand
Define
Synthesize
Ideate
Prototype
Test

4. Understand
Why?
Why
not?
What?

5. Define
Reframe
the
Problem

6. Synthesize
gaps?
gaps?
Where
are
the
gaps?
gaps?
gaps?
gaps?
gaps?
gaps?
gaps?
gaps?
gaps?
gaps?
{
}
gaps?

7. Ideate
It’s
more
than
one
Big
Idea.

8. Prototype
Varia)on
avoids
premature
consensus
and
commitment

9. Test
?

10. Design-­‐Thinking
Games

11. Goldilocks
• The
power
of
storytelling
• A
story
that
even
the
youngest
of
children
know
and
adults
can
remember
• How
would
the
story
con)nue?
– The
next
chapter
– A
new
ending
– A
twist

12. Empathy
Map
Thinking
Saying
Hearing
Doing
Seeing
Feeling

13. 5
Whys
• Ask
“why”
to
dig
deeper
• The
first
thing
that
comes
to
mind
• Build
consensus
on
the
root
problem
• Imagine
possible
changes

14. Design
Thinking
Materials
• An
open
mind
• White
board
/
flip
charts
• Markers
• Post-­‐It
notes
• Index
cards
• Manipula)ves

15. What
Other
Opportuni)es
Exist?

16. Resources
Leading
By
Design
Fellows
Program
–
California
College
of
the
Arts
d.school:
Ins)tute
of
Design
at
Stanford
Open
IDEO
Ideas
at
Play
Service
Design
Tools
Beverly
Ingle
210.833.8219
beverlyingle@gmail.com
Resilient
By
Design

17. Recommended
Reading
Beverly
Ingle
210.833.8219
beverlyingle@gmail.com
Resilient
By
Design
©2011
Beverly
Ingle,
Resilient
By
Design.
All
rights
reserved.