The document discusses retail management and the roles involved in retail. It defines retail as the sale of goods or services directly to consumers. Retailers purchase inventory from wholesalers or manufacturers and sell to consumers. The supply chain involves manufacturers producing goods, wholesalers distributing to retailers, and retailers selling to consumers. Common retail types include independent retailers, existing businesses, franchises, dealerships, and network marketing. Skills are required to be an effective salesperson despite it seeming like a simple job.

1. Retail
Management
Ms. Joy Celestial
CUSTOMER SERVICES NC II

2. INTRODUCTION
The main priority of business
people is the satisfaction of their
customers and a little to the profit
they get from them. These people
do not just sell to make a living
but they ensure the happiness of
their buyers which is why
countless establishments rose up
to satisfy the needs and wants of
people regardless of which item
they would want to purchase.

3. INTRODUCTION
Though people perceive that
being a sales man/woman is a
simple and easy job, well they
got that last part wrong as it is
not an easy job. It is simple yes,
but you need skills to fully
practice your business abilities.
There are countless of
establishments and stalls local
and abroad who seek people
who are interested in running
their business as cashiers or sales
person.

4. INTRODUCTION
Though people perceive that
being a sales man/woman is a
simple and easy job, well they
got that last part wrong as it is
not an easy job. It is simple yes,
but you need skills to fully
practice your business abilities.
There are countless of
establishments and stalls local
and abroad who seek people
who are interested in running
their business as cashiers or sales
person.

5. What is Retail?
- is the sale of goods or service from a business to a
consumer for their own use.
- goods must be sold from a single point directly to a
consumer for their end users.

6. What is a Retailer?
is a person or business that you purchase goods from.
Retailers typically don’t manufacture their own items.
They purchase goods from a manufacturer or a
wholesaler and sell these goods to consumers in small
quantities.

7. Retailing
• is the distribution process of a retailer obtaining
goods or services and selling them to customers for
use. This process is explained through the supply
chain.

8. What is a supply chain?
• is a process the occurs between companies and
suppliers in order to distribute products to end users.
It’s how a good or service is delivered to consumers.

9. Manufacturers and
Wholesalers(Suppliers)
Manufacturers produce goods from raw materials using
machines and labor. Once production is complete,
wholesalers purchase the goods and sell them to
retailers. Wholesalers sell large quantities of goods to
retailers at low prices.

10. Retailer (also known as the merchant)
• Retailers purchase goods either from the wholesaler
or directly from the manufacturer. From there they
will sell those goods in small quantities to end users.

11. Consumer (end user)
• Purchases goods from the retailer in small quantities
to satisfy demand.

12. Common Retail Types
 Independent Retailer
 Existing Retail Business
 Franchise
 Dealership
 Network Marketing

13. Independent Retailer
An independent retailer is
someone who builds his/her
business from the ground up.
Usually, the owner does it all,
but he/she may have
assistants or hire someone
extra.

14. Existing Retail Business
An existing retail
business is, as the
name suggests, a
retail business that is
up-and-running.
Typically, someone
inherits or buys an
existing business and
takes over its
ownership and
responsibilities.

15. Franchise
• A franchise is an
existing business
plan, including a
trademarked name,
an already
determined set of
products, and
established business
concepts. If a retailer
wants to become part
of a franchise, they
are granted
permission to use all
of the above
elements.

16. Dealership
• A dealership is a cross between a franchise and an
independent retailer. A retailer that works with a
dealership has the license to sell a brand of
products (usually there is a variety of brands).
Unlike a franchise, there are no fees to the licensor.

17. Network Marketing
• Network marketing, or multi-level marketing, is a
business model where the selling of products
depends on the people in the network.