The document lists 20 words or phrases that can lead to blogging success, including approachability, attention to detail, branding, commitment, consistency, expertise, gratitude, incentives, interactions, long-term, monitoring online conversations, niche, positive self-promotion, professionalism, quality content, respectful attitude, search engine optimization, social sharing, visual content, and wow factor. It also provides contact information for the author, Cendrine Marrouat, and a link to find more blogging tips.