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© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
David Pearson
Technical Business Development
Jan 2017
AI and Deep Learning
at Amazon
A Flywheel For Data
More Data Better Analytics
A Flywheel For Data
Better Products
More Data Better Analytics
A Flywheel For Data
More Users Better Products
More Data Better Analytics
A Flywheel For Data
Click stream
User activity
Generated content
Purchases
Clicks
Likes
Sensor data
More Users Better Products
More Data Better Analytics
A Flywheel For Data
Click stream
User activity
Generated content
Purchases
Clicks
Likes
Sensor data
Object Storage
Databases
Data warehouse
Streaming analytics
BI
Hadoop
Spark/Presto
Elasticsearch
More Users Better Products
More Data Better Analytics
A Flywheel For Data
Click stream
User activity
Generated content
Purchases
Clicks
Likes
Sensor data
Object Storage
Databases
Data warehouse
Streaming analytics
BI
Hadoop
Spark/Presto
Elasticsearch
Artificial
Intelligence
More Users Better Products
More Data Better Analytics
Artificial Intelligence
At Amazon
Artificial Intelligence At Amazon
Thousands Of Employees Across The Company Focused on AI
Discovery &
Search
Fulfilment &
Logistics
Enhance
Existing Products
Define New
Categories Of
Products
Bring Machine
Learning To All
Amazon Streams
AI on AWS Today
• Zillow
–Zestimate (using Apache Spark)
• Howard Hughes Corp
–Lead scoring for luxury real estate purchase predictions
• FINRA
–Anomaly detection, sequence matching, regression
analysis, network/tribe analysis
• Netflix
–Recommendation engine
• Pinterest
–Image recognition search
• Fraud.net
–Detect online payment fraud
• DataXu
–Leverage automated & unattended ML at
large scale (Amazon EMR + Spark)
• Mapillary
–Computer vision for crowd sourced maps
• Hudl
–Predictive analytics on sports plays
• Upserve
–Restaurant table mgmt & POS for
forecasting customer traffic
• TuSimple
–Computer Vision for Autonomous Driving
• Clarifai
– Computer Vision APIs
The Advent Of
Deep Learning
Algorithms
The Advent Of
Deep Learning
Data
Algorithms
The Advent Of
Deep Learning
Data
GPUs
& Acceleration
Algorithms
The Advent Of
Deep Learning
Data
GPUs
& Acceleration
Programming
models
Algorithms
A Stack for ML/DL Applications
Managed API Services
ML Platform (Data Science Environment) - Notebooks, Model
Hosting and Retraining
DL Engine – MXNet, NeMo, TesorFlow, Caffe, Torch, Theano
Hardware – Distributed Computing, GPU, FPGA
CONTROL
USABILITY&SIMPLICITY
EC2 P2 Instance | Up to 16 GPUs
 Up to 8 NVIDIA Tesla K80 Accelerators, each running a pair of
NVIDIA GK210 GPUs
 Each GPU provides 12 GiB of memory (accessible via 240 GB/second
of memory bandwidth), and 2,496 parallel processing cores.
 Currently available in PDX, IAD, DUB, and GovCloud Regions
Instance
Name
GPU Count vCPU Count Memory
Parallel
Processing
Cores
GPU Memory
Network
Performance
p2.xlarge 1 4 61 GiB 2,496 12 GiB High
p2.8xlarge 8 32 488 GiB 19,968 96 GiB 10 Gigabit
p2.16xlarge 16 64 732 GiB 39,936 192 GiB 20 Gigabit
One-Click GPU
Deep Learning
AWS Deep Learning AMI
Up to~40k CUDA cores
MXNet
TensorFlow
Theano
Caffe
Torch
Pre-configured CUDA drivers
Anaconda, Python3
+ CloudFormation template
+ Container Image
MXNet: Scalable Deep Learning Framework
Deep Learning Applications
“deep learning” trend in the past 10 years
image understanding speech recognition natural language
processing
…
autonomy
DL Applications on AWS
Realtime detection and tracking on TX1
~10 frame/sec with 640x480 resolution
BlindTool by Joseph Paul Cohen
demo on Nexus 4
Can We Help Customers
Put Intelligence At The Heart Of
Every Application & Business?
Amazon AI
Intelligent Services Powered By Deep Learning
Amazon AI: Three New Deep Learning Services
Polly
Life-like Speech
Amazon AI: Three New Deep Learning Services
Rekognition
Life-like Speech Image Analysis
Polly
Amazon AI: Three New Deep Learning Services
Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
Polly
Amazon AI: Three New Deep Learning Services
Polly Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
The Advent Of Conversational Interactions
1st Gen: Machine-oriented
interactions
The Advent Of Conversational Interactions
1st Gen: Machine-oriented
interactions
2nd Gen: Control-oriented
& translated
The Advent Of Conversational Interactions
1st Gen: Machine-oriented
interactions
2nd Gen: Control-oriented
& translated
3rd Gen:
Intent-oriented
Lex: Build Natural, Conversational Interactions In Voice & Text
Voice & Text
“Chatbots”
Powers
Alexa
Voice interactions
on mobile, web
& devices
Text interaction
with Slack & Messenger
Enterprise
Connectors
(with more coming) Salesforce
Microsoft Dynamics
Marketo
Zendesk
Quickbooks
Hubspot
Origin
Destination
Departure Date
Flight Booking
Origin
Destination
Departure Date
Flight Booking
“Book a flight to
London”
Origin
Destination
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Book Flight
London
Origin
Destination
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Natural Language
Understanding
Book Flight
London
Utterances
Flight booking
London Heathrow
Intent /
Slot model
Origin
Destination London Heathrow
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Natural Language
Understanding
Book Flight
London
Utterances
Flight booking
London Heathrow
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Natural Language
Understanding
Book Flight
London
Utterances
Flight booking
London Heathrow
LocationLocation
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Natural Language
Understanding
Book Flight
London
Utterances
Flight booking
London Heathrow
Prompt
LocationLocation
“When would you like to fly?”
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date
Flight Booking
“Book a flight to
London”
Automatic
Speech Recognition
Natural Language
Understanding
Book Flight
London
Utterances
Flight booking
London Heathrow
Prompt
LocationLocation
“When would you like to fly?”
“When would you like to
fly?”
Polly
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date
Flight Booking
“Next Friday”
“When would you like to
fly?”
Origin Seattle
Destination London Heathrow
Departure Date
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Next Friday
Origin Seattle
Destination London Heathrow
Departure Date 11/18/2016
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Natural Language
Understanding
Next Friday
Utterances
Flight booking
11/18/2016
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date 11/18/2016
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Natural Language
Understanding
Next Friday
Utterances
Flight booking
11/18/2016
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date 11/18/2016
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Natural Language
Understanding
Next Friday
Utterances
Flight booking
11/18/2016
Confirmation
“Your flight is booked for next Friday”
Intent /
Slot model
Origin Seattle
Destination London Heathrow
Departure Date 11/18/2016
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Natural Language
Understanding
Next Friday
Intent /
Slot model
Utterances
Flight booking
11/18/2016
“Your flight is booked for
next Friday”
Confirmation
“Your flight is booked for next Friday”
Polly
Origin Seattle
Destination London Heathrow
Departure Date 11/18/2016
Flight Booking
“Next Friday”
Automatic
Speech Recognition
Natural Language
Understanding
Next Friday
Grammar
Graph
Utterances
Flight booking
11/18/2016
Hotel Booking
High quality,
through
best-in-class
deep learning
Deep
functionality
Easy to use
& thoughtfully integrated
Built for
production
Low
cost
Lex: Build Natural, Conversational Interactions In Voice & Text
Amazon AI: Three New Deep Learning Services
Polly Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
Polly: Life-like Speech Service
Converts text
to life-like speech
47 voices 24 languages Low latency,
real time
Fully managed
Let’s hear from Polly..
“Today in Seattle, WA, it’s 11°F”
‘"We live for the music" live from the Madison Square Garden.’
1. Automatic, Accurate Text Processing
Polly: A Focus On Voice Quality & Pronunciation
Polly: A Focus On Voice Quality & Pronunciation
2. Intelligible and Easy to Understand
1. Automatic, Accurate Text Processing
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text
“Richard’s number is 2122341237“
“Richard’s number is 2122341237“
Telephone Number
Polly: A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text
4. Customized Pronunciation
“My last name is Nguyen.”
Polly: A Focus On Voice Quality & Pronunciation
1. Automatic, Accurate Text Processing
“My last name is Nguyen.”
Polly: Life-like Speech Service
High quality,
through
best-in-class
deep learning
Deep
functionality
Easy to use
& thoughtfully integrated
Built for
production
Low
cost
Amazon AI: Three New Deep Learning Services
Polly Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
Rekognition: Search & Understand Visual Content
Real-time &
batch image
analysis
Object & Scene
Detection
Face Comparison Face SearchFacial Analysis
Object and Scene Detection
Search, filter, and
curate image
libraries
Smart searches for
user generated
content
Photo, travel, real
estate, vacation
rental applications
Avoid faces when cropping
images and overlaying ads
Capture user demographics
and sentiment
Recommend the best photos
Improve online dating match
recommendations
Dynamic, personalized ads
Facial Analysis
Face Comparison
Add face verification to
applications and devices
Extend physical security
controls
Provide guest access to
VIP-only facilities
Verify users for online
exams and polls
Facial Recognition
Add friend tagging to social
and messaging apps
Assist public safety officers
find missing persons
Identify employees as they
access sensitive locations
Identify celebrities in
historical image archives
Early Feedback
“it is all very exciting and it was
shocking how easy it was to set up”
“Rekognition simplifies the process of tagging
and organizing end users’ photos to help them
quickly find relevant images.” - RealNetworks
High quality,
through
best-in-class
deep learning
Deep
functionality
Easy to use
& thoughtfully integrated
Built for
production
Low
cost
Rekognition: Search & Understand Visual Content
Amazon AI: New Deep Learning Services
Polly Rekognition Lex
Life-like Speech Image Analysis Conversational
Engine
Deep Learning
Frameworks
MxNet, TensorFlow,
Theano, Caffe, Torch
Thank you!
David Pearson
pearsond@amazon.com
THANK YOU!

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Introduction to Artificial Intelligence (AI) at Amazon

  • 1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved. David Pearson Technical Business Development Jan 2017 AI and Deep Learning at Amazon
  • 2. A Flywheel For Data More Data Better Analytics
  • 3. A Flywheel For Data Better Products More Data Better Analytics
  • 4. A Flywheel For Data More Users Better Products More Data Better Analytics
  • 5. A Flywheel For Data Click stream User activity Generated content Purchases Clicks Likes Sensor data More Users Better Products More Data Better Analytics
  • 6. A Flywheel For Data Click stream User activity Generated content Purchases Clicks Likes Sensor data Object Storage Databases Data warehouse Streaming analytics BI Hadoop Spark/Presto Elasticsearch More Users Better Products More Data Better Analytics
  • 7. A Flywheel For Data Click stream User activity Generated content Purchases Clicks Likes Sensor data Object Storage Databases Data warehouse Streaming analytics BI Hadoop Spark/Presto Elasticsearch Artificial Intelligence More Users Better Products More Data Better Analytics
  • 9. Artificial Intelligence At Amazon Thousands Of Employees Across The Company Focused on AI Discovery & Search Fulfilment & Logistics Enhance Existing Products Define New Categories Of Products Bring Machine Learning To All
  • 10.
  • 12. AI on AWS Today • Zillow –Zestimate (using Apache Spark) • Howard Hughes Corp –Lead scoring for luxury real estate purchase predictions • FINRA –Anomaly detection, sequence matching, regression analysis, network/tribe analysis • Netflix –Recommendation engine • Pinterest –Image recognition search • Fraud.net –Detect online payment fraud • DataXu –Leverage automated & unattended ML at large scale (Amazon EMR + Spark) • Mapillary –Computer vision for crowd sourced maps • Hudl –Predictive analytics on sports plays • Upserve –Restaurant table mgmt & POS for forecasting customer traffic • TuSimple –Computer Vision for Autonomous Driving • Clarifai – Computer Vision APIs
  • 13. The Advent Of Deep Learning Algorithms
  • 14. The Advent Of Deep Learning Data Algorithms
  • 15. The Advent Of Deep Learning Data GPUs & Acceleration Algorithms
  • 16. The Advent Of Deep Learning Data GPUs & Acceleration Programming models Algorithms
  • 17. A Stack for ML/DL Applications Managed API Services ML Platform (Data Science Environment) - Notebooks, Model Hosting and Retraining DL Engine – MXNet, NeMo, TesorFlow, Caffe, Torch, Theano Hardware – Distributed Computing, GPU, FPGA CONTROL USABILITY&SIMPLICITY
  • 18. EC2 P2 Instance | Up to 16 GPUs  Up to 8 NVIDIA Tesla K80 Accelerators, each running a pair of NVIDIA GK210 GPUs  Each GPU provides 12 GiB of memory (accessible via 240 GB/second of memory bandwidth), and 2,496 parallel processing cores.  Currently available in PDX, IAD, DUB, and GovCloud Regions Instance Name GPU Count vCPU Count Memory Parallel Processing Cores GPU Memory Network Performance p2.xlarge 1 4 61 GiB 2,496 12 GiB High p2.8xlarge 8 32 488 GiB 19,968 96 GiB 10 Gigabit p2.16xlarge 16 64 732 GiB 39,936 192 GiB 20 Gigabit
  • 19. One-Click GPU Deep Learning AWS Deep Learning AMI Up to~40k CUDA cores MXNet TensorFlow Theano Caffe Torch Pre-configured CUDA drivers Anaconda, Python3 + CloudFormation template + Container Image
  • 20. MXNet: Scalable Deep Learning Framework
  • 21. Deep Learning Applications “deep learning” trend in the past 10 years image understanding speech recognition natural language processing … autonomy
  • 22. DL Applications on AWS Realtime detection and tracking on TX1 ~10 frame/sec with 640x480 resolution BlindTool by Joseph Paul Cohen demo on Nexus 4
  • 23. Can We Help Customers Put Intelligence At The Heart Of Every Application & Business?
  • 24. Amazon AI Intelligent Services Powered By Deep Learning
  • 25. Amazon AI: Three New Deep Learning Services Polly Life-like Speech
  • 26. Amazon AI: Three New Deep Learning Services Rekognition Life-like Speech Image Analysis Polly
  • 27. Amazon AI: Three New Deep Learning Services Rekognition Lex Life-like Speech Image Analysis Conversational Engine Polly
  • 28. Amazon AI: Three New Deep Learning Services Polly Rekognition Lex Life-like Speech Image Analysis Conversational Engine
  • 29. The Advent Of Conversational Interactions 1st Gen: Machine-oriented interactions
  • 30. The Advent Of Conversational Interactions 1st Gen: Machine-oriented interactions 2nd Gen: Control-oriented & translated
  • 31. The Advent Of Conversational Interactions 1st Gen: Machine-oriented interactions 2nd Gen: Control-oriented & translated 3rd Gen: Intent-oriented
  • 32. Lex: Build Natural, Conversational Interactions In Voice & Text Voice & Text “Chatbots” Powers Alexa Voice interactions on mobile, web & devices Text interaction with Slack & Messenger Enterprise Connectors (with more coming) Salesforce Microsoft Dynamics Marketo Zendesk Quickbooks Hubspot
  • 35. Origin Destination Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Book Flight London
  • 36. Origin Destination Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Natural Language Understanding Book Flight London Utterances Flight booking London Heathrow Intent / Slot model
  • 37. Origin Destination London Heathrow Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Natural Language Understanding Book Flight London Utterances Flight booking London Heathrow Intent / Slot model
  • 38. Origin Seattle Destination London Heathrow Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Natural Language Understanding Book Flight London Utterances Flight booking London Heathrow LocationLocation Intent / Slot model
  • 39. Origin Seattle Destination London Heathrow Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Natural Language Understanding Book Flight London Utterances Flight booking London Heathrow Prompt LocationLocation “When would you like to fly?” Intent / Slot model
  • 40. Origin Seattle Destination London Heathrow Departure Date Flight Booking “Book a flight to London” Automatic Speech Recognition Natural Language Understanding Book Flight London Utterances Flight booking London Heathrow Prompt LocationLocation “When would you like to fly?” “When would you like to fly?” Polly Intent / Slot model
  • 41. Origin Seattle Destination London Heathrow Departure Date Flight Booking “Next Friday” “When would you like to fly?”
  • 42. Origin Seattle Destination London Heathrow Departure Date Flight Booking “Next Friday” Automatic Speech Recognition Next Friday
  • 43. Origin Seattle Destination London Heathrow Departure Date 11/18/2016 Flight Booking “Next Friday” Automatic Speech Recognition Natural Language Understanding Next Friday Utterances Flight booking 11/18/2016 Intent / Slot model
  • 44. Origin Seattle Destination London Heathrow Departure Date 11/18/2016 Flight Booking “Next Friday” Automatic Speech Recognition Natural Language Understanding Next Friday Utterances Flight booking 11/18/2016 Intent / Slot model
  • 45. Origin Seattle Destination London Heathrow Departure Date 11/18/2016 Flight Booking “Next Friday” Automatic Speech Recognition Natural Language Understanding Next Friday Utterances Flight booking 11/18/2016 Confirmation “Your flight is booked for next Friday” Intent / Slot model
  • 46. Origin Seattle Destination London Heathrow Departure Date 11/18/2016 Flight Booking “Next Friday” Automatic Speech Recognition Natural Language Understanding Next Friday Intent / Slot model Utterances Flight booking 11/18/2016 “Your flight is booked for next Friday” Confirmation “Your flight is booked for next Friday” Polly
  • 47. Origin Seattle Destination London Heathrow Departure Date 11/18/2016 Flight Booking “Next Friday” Automatic Speech Recognition Natural Language Understanding Next Friday Grammar Graph Utterances Flight booking 11/18/2016 Hotel Booking
  • 48. High quality, through best-in-class deep learning Deep functionality Easy to use & thoughtfully integrated Built for production Low cost Lex: Build Natural, Conversational Interactions In Voice & Text
  • 49. Amazon AI: Three New Deep Learning Services Polly Rekognition Lex Life-like Speech Image Analysis Conversational Engine
  • 50. Polly: Life-like Speech Service Converts text to life-like speech 47 voices 24 languages Low latency, real time Fully managed
  • 51. Let’s hear from Polly..
  • 52. “Today in Seattle, WA, it’s 11°F” ‘"We live for the music" live from the Madison Square Garden.’ 1. Automatic, Accurate Text Processing Polly: A Focus On Voice Quality & Pronunciation
  • 53. Polly: A Focus On Voice Quality & Pronunciation 2. Intelligible and Easy to Understand 1. Automatic, Accurate Text Processing
  • 54. 2. Intelligible and Easy to Understand 3. Add Semantic Meaning to Text “Richard’s number is 2122341237“ “Richard’s number is 2122341237“ Telephone Number Polly: A Focus On Voice Quality & Pronunciation 1. Automatic, Accurate Text Processing
  • 55. 2. Intelligible and Easy to Understand 3. Add Semantic Meaning to Text 4. Customized Pronunciation “My last name is Nguyen.” Polly: A Focus On Voice Quality & Pronunciation 1. Automatic, Accurate Text Processing “My last name is Nguyen.”
  • 56. Polly: Life-like Speech Service High quality, through best-in-class deep learning Deep functionality Easy to use & thoughtfully integrated Built for production Low cost
  • 57. Amazon AI: Three New Deep Learning Services Polly Rekognition Lex Life-like Speech Image Analysis Conversational Engine
  • 58. Rekognition: Search & Understand Visual Content Real-time & batch image analysis Object & Scene Detection Face Comparison Face SearchFacial Analysis
  • 59. Object and Scene Detection Search, filter, and curate image libraries Smart searches for user generated content Photo, travel, real estate, vacation rental applications
  • 60. Avoid faces when cropping images and overlaying ads Capture user demographics and sentiment Recommend the best photos Improve online dating match recommendations Dynamic, personalized ads Facial Analysis
  • 61. Face Comparison Add face verification to applications and devices Extend physical security controls Provide guest access to VIP-only facilities Verify users for online exams and polls
  • 62. Facial Recognition Add friend tagging to social and messaging apps Assist public safety officers find missing persons Identify employees as they access sensitive locations Identify celebrities in historical image archives
  • 63. Early Feedback “it is all very exciting and it was shocking how easy it was to set up” “Rekognition simplifies the process of tagging and organizing end users’ photos to help them quickly find relevant images.” - RealNetworks
  • 64. High quality, through best-in-class deep learning Deep functionality Easy to use & thoughtfully integrated Built for production Low cost Rekognition: Search & Understand Visual Content
  • 65. Amazon AI: New Deep Learning Services Polly Rekognition Lex Life-like Speech Image Analysis Conversational Engine Deep Learning Frameworks MxNet, TensorFlow, Theano, Caffe, Torch