Drones raise privacy concerns due to their ability to conduct surveillance and collect images. In Europe, privacy is protected under the European Convention on Human Rights and the EU has passed legislation like the Data Protection Directive and upcoming General Data Protection Regulation to govern how personal data can be collected and processed. The new Regulation will expand definitions and rights around personal data while imposing stricter rules on companies through measures like mandatory privacy impact assessments, data protection officers, and larger fines for violations.