1. Welcome
to 24hrs inside
High Performance

4. “MICHELIN sells
performance,
not rubber.”

5. BenoîtTréluyer,
one of the three drivers of the No. 2
Audi R18 TDi/MICHELIN
that won the 24 Hours of Le Mans 2011
"3 hours and 20 minutes in the car.
The MICHELIN tyres immediately provided the
grip I needed, enabling me to drive at a
sustained pace throughout the stint to maintain
my lead. I was even able to go on the offensive
at the end of my fifth stint.”

6. The Group allocates
nearly €500 million
to R&D
MICHELIN has test tracks
on 3 continents:
Europe, North America and Asia.

7. For the Group,
racing is an
investment
in innovation

8. The outstanding
performance obtained
on racing circuits
or WRC tracks will be
extended on the road

9. 20 000 Horsepower

10. Estoril

11. Day’s program

12. Agenda: 08:45 - 14:00
Static workshops Dynamic workshops
• Consumers expectations & tyres performances • From track to street
• Wet Braking • MICHELIN, the ultra-high
performance tuning specialist
• MICHELIN excellence in sport & super sport
• Tyre effect
• Motorsport, a technical lab for Michelin
• Supercars and super tuners

13. Agenda
14:00 Lunch buffet
14:30 Free driving with prestigious cars
16:00 Day’s program ends

14. Enjoy your day!