4. 4THCOFFEE
2004
Yamaha completed its first unmanned helicopter for industrial
use, the R-50, in 1987. Because of its exceptional
performance and stability, it came to be used broadly in
applications such as crop dusting and aerial photography.
Yamaha subsequently launched sales of the Yamaha RMAX
Aero Robot in October 1997, which featured improved
carrying capacity and maneuverability. Based on this model,
development progressed on a new model that would be
capable of accurately and automatically navigating to its
destination via autonomous control
5. 4THCOFFEE
2005
Yamaha in the 21st century continues to produce
distinctive motorcycles with unique technologies and
concepts.
Sales of the TMAX, a new entry in the urban
commuter segment, began in Europe in 2001, and
the scooter's novel style, which was reminiscent of
the R-series sport bikes, caused something of a
sensation. The TMAX could handle a variety of
terrains, from urban streets to winding roads, by
harmoniously combining the comfort and easy ride
of a scooter with the high performance and handling
of a sport bike. It pioneered a unique class of
scooters, automatic super sport, and in just half a
year, sold 5,000 units in Europe. Sales of the TMAX
were launched in Japan in August of the same year.
6. 4THCOFFEE
2005
Yamaha has established a position as the world's leading
manufacturer of outboard motors with an ample lineup of
compact to large motors. The engine that propelled Yamaha
even further forward was the F225, a 225 horsepower
outboard motor, which the company started to produce in
April 2001. Yamaha first began work on developing 4-stroke
outboard motors in 1980. In 1984, it launched production
of a 232 cc engine with 9.9 horsepower, the F9.9A, and as
the trajectory of specific exhaust gas regulations for
environmental protection became clear entering the 1990s,
the company began joint development with the US-based
Brunswick Corporation. The following year, Yamaha
commercialized four models of 4-stroke outboard motors
(9.9/15 horsepower, 25 horsepower, 40 horsepower, and 50
horsepower)
7. 4THCOFFEE
2005 Yamaha strove to develop technologies such as
electric-powered, hybrid, and fuel cell engines in
order to promote its strategy of advancing new
power sources. The Passol, an electric commuter
announced at the 35th Tokyo Motor Show in
2001, was one product that quickly actualized
this objective. A quarter of a century had passed
since the first-generation Passol was put on the
market. As an easy and convenient mode of
transport, it dramatically expanded the novice
rider segment, particularly for women. The Passol
was given new life with a new electric power
source. It incorporated control technology,
developed for the PAS electro-hybrid bicycle, and
the latest human interface technology. As an all-
new scooter based on a completely new concept,
and emitting neither exhaust nor noise, the
Passol signaled a new brand of environmentally-
friendly urban commuter
8. 4THCOFFEE
2013
On March 11, 2011, the largest earthquake ever
recorded in the vicinity of Japan (magnitude 9.0)
occurred on the ocean floor southeast of Miyagi
Prefecture, triggering the Great East Japan Earthquake
and Tsunami that struck the country’s northeastern
seaboard. The resulting tsunami hit the Pacific coast
with a massive wall of water over ten meters high,
spreading devastation along the coastal areas of the
Tohoku and Kanto regions. The destruction was
unprecedented; the total number of deceased and
missing persons exceeded 18,000, while approximately
400,000 buildings were either partially or completely
destroyed
9. 4THCOFFEE
Founded on July 1, 1955, Yamaha Motor celebrated its 50th
anniversary in 2005. That year, a variety of commemorative
projects were launched and celebrations held in countries around
the world. One of the projects was the establishment of the
Yamaha Motor Foundation for Sports (YMFS).
Yamaha Motor has a long and rich history of involvement in
sports, from motorsports and marine sports to football and rugby.
That history brought Yamaha a wealth of success and knowhow in
the promotion and development of sports. The reason the
company had been considering establishing a sports foundation
as it approached its milestone 50th anniversary was because of
the belief that supporting the common public asset that sports
represent would be a uniquely Yamaha way to return something
of value to society
2015
10. 4THCOFFEE
2015
Urban centers in Japan, Europe, greater Asia and
other areas around the world face traffic and
infrastructural issues such as chronic traffic
congestion and a lack of parking spaces. In light of
these problems, people in many countries have
long depended on scooters and other small
motorcycles for personal mobility thanks to their
convenience, affordability and maneuverability. At
the same time, growing concerns for the cost of
ownership and use of personal vehicles, and the
impact on environment led to more and more calls
for new types of commuter vehicles that are user-
friendly and easy to ride, even for people with no
scooter/motorcycle riding experience
11. 4THCOFFEE
2015
Urban centers in Japan, Europe, greater Asia and other
areas around the world face traffic and infrastructural
issues such as chronic traffic congestion and a lack of
parking spaces. In light of these problems, people in
many countries have long depended on scooters and
other small motorcycles for personal mobility thanks to
their convenience, affordability and maneuverability. At
the same time, growing concerns for the cost of
ownership and use of personal vehicles, and the impact
on environment led to more and more calls for new types
of commuter vehicles that are user-friendly and easy to
ride, even for people with no scooter/motorcycle riding
experience
2015