SlideShare a Scribd company logo
Want to connect with
retail investors?

We can help.
You love retail investors.



2
1 in 2 Canadians own stock.



3
It’s a lucrative market
$$$!

4
An average portfolio size of
$60-$100K

5
It’s a stable market.



6
Only 1 in 5 retail investors
trades on a monthly basis.



7
But it’s a tough market
to reach.


8
“I can’t afford   “I don’t always
 an advertising    get a lot of
 campaign.”        media coverage.”



“I can’t possibly
 call them all.”

9
SOCIAL MEDIA!




10
“No way.”

“Investors don’t
 really use
 social media.”
11
Yes, they do.


  10.2 million        1 billion   600 million   722,000 page       4.7 million
visitors monthly    tweets/week     users       views a month   visitors monthly




        23 million page            51 million page
         views/month                views/month
   12
13
What’s waggle?



14
An online community
in which companies can
directly connect with
investors in a credible
& manageable forum.

15
Companies




            Investors

 16
How is Waggle different?

•	   Limited anonymity
•	   A managed community
•	   Backed by the TMX Group
•	   Quality participants will rise to the top



17
Let’s go back to
retail investors.

Why do they
care about Waggle?

18
4 good reasons.

•	   Connecting
•	   Collaborating
•	   Crowd Sourcing
•	   Convenience



19
How do I become
part of Waggle?



20
Let me show you.



21
Questions?



22

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