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Introducing the 2012 AMD E-Series APU
1. INTRODUCING THE
2012 AMD E-SERIES APU
Christopher Sutphen
AMD Product Marketing Manager, Ultra Low Power
2. Computers are Becoming the Center of Today’s Entertainment Lifestyle
Europe North America Latin America APAC
88% own at least one 35% regularly play
33% regularly watch desktop computer in computer games on
TV programs online U.S. 33% use Skype
the computer
in metro China regularly in
55% view Connecting
88% 35% urban Brazil
online videos
60% Sharing and editing 33%
regularly via Email, IM, Skype,
55% videos andand receive
pictures networkingsocial
41% regularly 91% visit
sites
social61%
networking send
photos via email (e.g., Facebook)
regularly in
61% send or 41% metro India
receive photos
via email in 91%
60% urban Mexico
Up to 60% download 46%
music regularly 46% watch TV online
more than 5 hours a
in metro India 48% 86% week
50%
Watching
48% use comparison
shopping sites in
Playing atgames on the
86% go online
least once a
81%
50% regularlymovies, videos and
TV, day in urban
view and manage
urban Brazil
computer and online
Argentina
81% use a
personal photos webisodes82%
99% 83% smartphone
daily
82% check 83% play games
news/sport/weather 99% use email regularly regularly in metro
online regularly worldwide China
Source: Forrester Research, Inc., CONSUMER TECHNOGRAPHICS® – Q3 2011 Online Benchmark
2 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
3. Consumers are Looking for Great Value
Address a Growing Market
The segments forecasted to grow the most over the
next four years are in the sub $599 price bands
Notebook TAM (Units in Millions)
400
$800+
300 $700-$799
$600-$699
200 30% CAGR $500-$599
$400-$499
100
29% CAGR
$300-$399
30+% 62% CAGR
of units <$299
0
2010 2011 2012 2013 2014 2015 2016
Over 30% of 2012 unit volume is forecasted in
Source: AMD Market Intelligence
March 2011 Green Book
price bands below <$499 MSRP
3 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
4. AMD’s “Brazos” Strategy Continues to Win!
4 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
5. 2012 AMD E-Series APU Design Goals
The Evolution of the AMD E-Series APU
Rich Everyday Leading-edge Best-in-class
Computing Performance Features Battery Life
BALANCED COMPUTING FOR EVERYDAY NEEDS.
5 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
6. What’s New
Updated Controller Hub enables Even Longer Battery Life and Power Efficiency
lower platform costs Up to 11 hours of battery life with lower idle power*;
Two integrated USB 3.0 ports Up to 36% advantage over the competition
and an integrated SD card reader
Performance Improvements
CPU and GPU frequency increase Reducing Bandwidth Bottlenecks
Multimedia improvements with Up to 6 Gb/s SATA data rates
more post processing filters
New Features Supported*
Windows® 8 Optimized
AMD Steady Video† and
HTML 5 acceleration & Metro UI AMD Quick Stream† Technologies
support
* See footnotes.
† Available on the E2-1800 model only
6 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
7. Key Product Updates
BETTER BETTER BETTER
STREAMING VIDEO FEATURES
• Exclusive AMD Quick Stream • Exclusive AMD Steady Video • Watch on the big screen with HDMI
† †
Technology enables virtually Technology delivers one-click image output to larger displays (even 3D!)
uninterrupted video streaming by stabilization • Native SuperSpeed USB 3.0 for faster
prioritizing media-related applications to
• Helps remove video shake in real time than ever file transfers.
get the best bandwidth
• Supported by all major browsers and • USB 3.0 is capable of transfer
• Out-of-the-box experience delivers speeds of up to 5Gbps, that's a little
medial players with a simple and
superior web entertainment experience over 10x faster than USB 2.0
automatic pop-up indicator
* See footnotes
† Available on the E2-1800 model only
7 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
8. Best-in-class Battery Life from AMD AllDay™ Power
Exceptional mobility with Up to 90 minutes more Flash gaming
up to 11+ hours* of battery life time over the competition*
Hours Windows Idle Hours of Flash Gaming
11.2 11.2
12 10.7
10.7 5 4.1
4
3.8
10
8.3
4
2.9
8 6.9 3
3 2.0
6
2
4 2
1
2
1
0 0
AMD E2- AMD E- Pentium AMD E1- AMD E- Celeron AMD E2- Pentium AMD E1- Celeron
1800 450 B940 1200 300 B800 1800 B940 1200 B800
* See footnotes
8 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
9. Developer Adoption: A Growing Ecosystem of Accelerated Apps
2011 2012
Adobe Adobe ArcSoft ArcSoft TotalMedia Battlefield Bad Adobe Flash Adobe Adobe ArcSoft ArcSoft Panorama ArcSoft ArcSoft TotalMedia Battlefield Bad Battlefield BlueStacks
Photoshop Premiere MediaConverter Theatre Company 2 Player Photoshop Premiere MediaConverter Maker ShowBiz Theatre Company 2 Play4Free
Elements Elements Elements Elements
Battlefield Corel Digital Corel WinDVD CyberLink CyberLink Corel Corel Digital Corel Corel WinDVD CyberLink CyberLink CyberLink CyberLink Deus Ex: Human DiRT 3
Play4Free Studio MediaEspresso MediaShow AfterShot Studio VideoStudio Pro MediaEspresso MediaShow PowerDirector PowerDVD Revolution
CyberLink CyberLink Dragon Age 2 Dungeons & Microsoft Internet Dragon Age 2 Dungeons & Fingertapps Magix Movie Microsoft Google Microsoft Microsoft MotionDSP Muvizu
PowerDirector PowerDVD Dragons Online Explorer Dragons Online Edit Pro Internet Chrome PowerPoint Windows Live vReveal
Explorer Essentials
Need for Roxio Roxio Creator Shift 2 Sony Vegas Sony Vegas Test Drive The Lord of the Total War: Viewdle
Microsoft Microsoft MotionDSP Muvizu Need for Speed World CinePlayer Unleashed Movie Studio Pro Unlimited 2 Rings Online Shogun 2 Uploader
PowerPoint Windows Live vReveal Speed World
Essentials
ViVu VuRoom Microsoft Mozilla Firefox ArcSoft WebCam DivX Accelerated Earthsim 2.0 Moovida VLC Player ArcSoft Link+ CyberLink
Roxio Roxio Creator Shift 2 Test Drive The Lord of the Silverlight 5 Companion 5 Player Universe YouCam
CinePlayer Unleashed Unlimited 2 Rings Online
Adobe x264 ArcSoft Corel Muvizu Battlefield 3 Handbrake GIMP Nuvixa WinZip 16.5
Viewdle Photoshop CS6 MediaConverter 8 VideoStudio Animator
Uploader Pro X5
9 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
10. 2012 AMD Essential Platform Positioning
AMD Intel
Pentium
“Brazos 2.0 ”
AMD E2-1800 Accelerated Processor
with AMD Radeon™ HD 7340 Graphics
AMD E1-1200 Accelerated Processor
with AMD Radeon™ HD 7310 Graphics Celeron
AMD C-60 Accelerated Processor
Atom
“Brazos”
with AMD Radeon™ HD 6290 Graphics
AMD Z-01 Accelerated Processor
with AMD Radeon™ HD 6250 Graphics Atom Z-Series
* Note: This chart illustrates competitive product placement and is not necessarily an indication of relative performance.
10 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
11. 2012 AMD E-Series APUS: Balanced Computing for Everyday Needs
Feature-rich update to AMDs most successful notebook
platform to-date
Leading battery life with a 35% advantage over the
competition*
Category-leading entertainment and media experience
Ideal platform for entry-level notebooks, all-in-ones and
smaller form factor desktops
* See footnotes
12 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
11
13. We are Becoming Increasingly Visual
Today Tomorrow
Digital media revenue will rise 270%
35 hours of video are uploaded to
YouTube every minute
3.28
Over billion by 2013
million minutes Growth of video calls will average
Over
520 of internet-based
video calls per day 48% through 2014; and faster
still through 2019
By 2014, 3D and HD Internet video
1.2 million videos being viewed
right now
46%
will grow
to
of consumer
Internet video
traffic.
million+ digital media files Delivery of internet
50 added to personal libraries
every day 6X
video to the TV will
grow nearly by 2014
Futuresource Consulting research http://www.futuresource-consulting.com
Sources: YouTube online fact sheet, retrieved April 20011 http://www.youtube.com/t/press_statistics Cisco Visual Networking Index: Forecast and Methodology, 2009-2014
CEA Market Research Report – Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-
eMarketer, 2007, iSuppli Corp 481360_ns827_Networking_Solutions_White_Paper.html
http://www.eetasia.com/login.do?fromWhere=/ART_8800568901_499495_NT_c0b15980.HTM TDG – Broadband-Enabled TV: Rise of the OTT Provider
13 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
14. Accelerating the Scenarios that Consumers Care About
Usage by Application Type (% of Respondents)
Source: IDC's 2011 Consumer PC Survey, Part 2: Worldwide Results, Doc#230580
Email
Web Browsing
Office Productivity
Music
Personal Finances
Several times per day
Photo Editing
Online Video Daily
Social Networking Several times per week
Online Games Weekly
Online Chat
Several times a month
Installed Games
Educational Apps Monthly
Calendar Less often than monthly
Video Editing
GPS
Internet Telephone
0 10 20 30 40 50 60 70 80 90 100
- Benefit from App Acceleration
Reproduced with permission from IDC dated 12/23/2011
14 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required Stephanie Geary, permissions@idc.com
15. 2012 AMD E-Series APU Technical Details & Block Diagram
“Zacate” APUs
Dual Core CPU
– 40nm “Bobcat” core – 1 MB L2, 64-bit FPU
– 18W TDP
– Complete ISA support
– SSE1-3 and virtualization
Graphics Core
– 80 Radeon™ Cores
– New AMD Radeon™ HD 7000 Series GPU
– DirectX® 11 capable
– OpenCL™ 1.1 enabled
Improved graphics boost
AMD VISION Engine
3rd generation Unified Video Decoder
DDR3 1066-1333, 2 DIMMs
FT1 BGA package (same as current Brazos)
Display and I/O
Two dedicated digital display interfaces
– Configurable as HDMI, DVI, and/or Display Port
– Also supports single link LVDS for internal panels
VGA
8 PCIe Gen 2
“Hudson-3L” FCH
– USB 3.0 Support (2 ports) / USB 2.0 (8 ports)
15 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
16. 2012 AMD E-Series APU for Essential Notebook and Desktop Models
2012 AMD E-Series APU for Essential Notebooks and Desktops
AMD Radeon™ CPU CPU Clock AMD Radeon™ GPU Clock
APU Model TDP L2 Cache Max DDR3
Brand Cores (Max/Base) Cores (Max/Base)
DDR3-1333
680MHz/
E2-1800 HD 7340 18W 2 1.7GHz 80 1MB DDR3L1066
523MHz
DDR3U-1066
DDR3-1066
E1-1200 HD 7310 18W 2 1.4GHz 80 500MHz 1MB DDR3L-1066
DDR3U-1066
16 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
17. “Brazos” to “Brazos 2.0” Platform Evolution
Feature “Brazos” “Brazos 2.0” Benefit
AMD Radeon™ AMD Radeon™ AMD Radeon™ Performance improvements
Discrete-Class Graphics HD 6000 Series GPU HD 7000 Series GPU
CPU Frequency 1.3 GHz / 1.65 GHz 1.4 GHz / 1.7 GHz Performance improvements
Graphics Boost 600MHz/508MHz 680MHz/523MHz Dynamically adjust to user’s needs
USB 3.0 N Y Native USB 3.0 for faster data transfer
SD card reader N Y Native support for SD card for faster data
transfer
SATA 6Gb/s N Y Fast interconnect for better overall performance
FCH Idle Power ~ 920mw ~ 750mw Optimized Idle power for even better energy
efficiency and battery life
AMD Steady Video N Y Helps correct shaky videos and now available
†
Technology with a IE 9 plug-in for one click control
AMD Quick Stream N Y Provides automatic bandwidth control during
†
Technology streaming video for smoother playback
* See footnotes
† Available on the E2-1800 model only
17 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
18. FCH Feature Plan
Notebook Desktop
2011 Branding A50M A68M A45 A68
Target Platform “Brazos” “Brazos 2.0” “Brazos” “Brazos 2.0”
PCI Express Support (CF) Y 1x4 Y 1x4
Clock Gen N Y N Y
SATA 6 x 6Gb/s 2 x 6Gb/s 6 x 3Gb/s 3 x 6Gb/s
HD Audio Up to 4-codecs Up to 4-codecs Up to 4-codecs Up to 4-codecs
PCIe GPPs 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2 4 x1 Gen 2
Unified Media Interface (UMI) x4 Gen 1 x4 Gen 2 x4 Gen 2 x4 Gen 2
USB 3.0 + 2.0 + 1.1 Ports 0 + 14 + 2 2+8+0 0 + 14 + 2 2 + 8 +0
APU Fan Control Y Y Y Y
SD Controller N Y N Y
33MHz PCI N N Up to 4 slots Up to 3 slots
18 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
19. 2012 AMD E-Series APU Features & Usage
Usage
Everyday performance and productivity for the
Features Features
Performance Upsell
AMD Radeon™ HD 7000 Series graphics Y Y things you do most:
†
AMD Steady Video Technology Y 1. Browse the Internet in Brilliant HD
†
AMD Quick Stream Technology Y 2. Email, chat and social networking
CPU Cores 2 2 2 3. Enjoy photos, music, DVDs
Radeon™ Cores 80 80 80 4. Watch smooth streaming HD videos with AMD
†
Max Frequency 1.3GHz 1.4GHz 1.7GHz Steady Video and AMD Quick Stream
†
Technologies
Cache Size 1MB L2 PERFORMANCE
1MB L2 1MB L2
CONSUMPTION CREATION
Base Features
USB3.0 Y Y Y Y Y Y Y
AMD Radeon™ Graphics Y Y Y Y Y Y Y
AMD Perfect Picture HD* Y Y Y Y Y Y Y
AMD Video Accelerator Y Y Y Y Y Y Y
AMD App Acceleration* Y Y Y Y Y Y Y
AMD Internet Acceleration Y Y Y Y Y Y Y
AMD AllDay™ Power Y Y Y Y Y Y Y
* See footnotes
† Available on the E2-1800 model only
19 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
20. The 2012 AMD E-series APU At a Glance
75 sq. mm
18W TDP
Dual “Bobcat” CPU cores
AMD Radeon™ 7000 Series graphics
80 AMD Radeon™ cores
20 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
21. Footnotes
Slide 6,11: Based on testing performed by AMD Performance Labs. All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization. System power testing shows a
calculated battery life for the AMD E2-1800 in a Windows® idle state to reach 670 minutes. BR-I26 Testing performed by AMD Performance Labs using the “Renmore” Reference Design
with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit. All battery life calculations are based on a 62.5 Whr battery
pack at 98% utilization. System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. The Intel system, a Lenovo G470 with
the Intel Celeron B800 processor, 2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32
Slide 6,7,17,19: Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video. Users may turn on this
technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2
(and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or
captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content. AMD Steady Video is only recommended for use with videos that contain unwanted
shakes and jitters.
Slide 6.7.17.19: Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and
will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features
may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference
design “Torpedo” with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1. The Intel test configuration was an HP DV6T-6000 with an Intel Core i5-2520M, 4 GB
DDR3 1333 MHz, running Windows 7 Pro SP1.
Slide 8: Testing performed by AMD Performance Labs as of 3/12/2012 using the “Renmore” Reference Design with an AMD E2-1800 APU, 2 x 2G DDR3 1333 MHz memory, 128GB
Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate. All battery life calculations are based on using a 62 Whr battery pack at 98% utilization. Calculations based on
system power testing show battery life for the AMD E2-1800 during the Microsoft® Internet Explorer 9 FishBowl demo test with 10 fish to reach 243 minutes and the Adobe® Flash Game
Benchmark 08 to reach 245 minutes. The Intel system, a Sony Vaio with the Intel Pentium B800 processor, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and
Microsoft Windows 7 SP1 Build 64-bit Ultimate reached 134 minutes on the FishBowl test with 10 fish and 176 minutes on the Adobe® Flash Game Benchmark 08 test. BRNB-C26
Slide 11: USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.
Slide 19: AMD Perfect Picture HD is a an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise
reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. CP-06
Slide 19 AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for
OpenCL™ or DirectCompute (including AMD’s Universal Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary
products.
21 | “Brazos 2.0” NDA Press Deck| EMBARGOED UNITL June 5, 2012 @ 8:01pm ET | CONFIDENTIAL – NDA Required
Asked how often they used a computer in IDC’s2011 Consumer PC Buyer Survey, the worldwide results from the desktop PC users and the notebook PC users were remarkably similar. Just about half (49.1%) of desktop PC owners and 45.9% of notebook PC owners use their PC several times a day. Among users who used their PCs daily, the numbers were 29.5% for desktops and 26.6% for notebooks — and this was the segment with the largest statistical difference in usage frequency. All remaining segments differed by less than 1%. Email and Web browsing are nearly ubiquitous among consumers. Office productivity, music, and social networking have a somewhat lesser reach, as do games. Applications like video editing, Internet telephony, and GPS have only a small number of frequent users and a large number of "never" users.Data drawn from the Forrester Technographics online benchmarking surveys covering North America (US and Canada), Asia Pacific* (Metropolitan Mainland China, Metropolitan India, South Korea and Australia), and Europe (UK, France, Germany, Italy, Spain, Netherlands, Sweden, and Poland) and Latin America (). Consumers in the regions were profiled by the following topic areas:Frequency of going online via a computerTime spent with different media (watching TV, using the Internet, etc..)Social media activities (blogging, social networking, etc..)PC activitiesOther online activitiesHere are some top-line insights from the data:In North America, online adults who own both a laptop and a desktop are the most active online: 90% go online several times per day and they spend an average of 15 hours using the Internet for personal purposes in a typical weekNorth American online adults who own both a laptop and a desktop are also most likely to be gamers: they spend an average of 3.5 hours playing video games on a computer in a typical week and 58% play games on a computer at least monthlyIn North America, Laptop owners are most likely to be participating on social networking sites: Three-quarters are visiting these sites monthly; 55% are updating their status on a social networking site at least monthlyIn EU7, similar to North America, online adults who own both a laptop and a desktop are the most active online: 75% go online several times per day and they spend an average of 14 hours using the Internet for personal purposes in a typical weekAgain, similar to North America, EU7 online adults who own both a laptop and a desktop are most likely to be gamers: they spend an average of 3 hours playing video games on a computer in a typical week and 51% play games on a computer at least monthlyMetropolitan Mainland Chinese online adults are showing similar behaviors as those in North America and Europe in that the desktop AND laptop owners are most active online and with playing video games on a computer.
Highlight relevant price bands. In the notebook market, the increasing promise of enhanced mobility features, such as all-day battery life and pervasive connectivity, at compelling price points, is expected to drive robust growth in the forecast horizon. The media tablet market may represent a threat to the notebook PC market, as media consumption focused usage models drive purchases. While annual media tablet growth of 55% is expected through 2014, most (80-90%) of that market growth expected to result in market creation and some (10-20%) cannibalization of the notebook market. This is a worldwide view. If we were look at this by geography, we will see many emerging regions (Greater China, Latin America, South Asia, Eastern & Central Europe, MEA, and India) are expected to grow at above-average rates. The mature regions, including Korea, will be slower growing through 2014. Greater China represents the most attractive region, combining both above-average market size and growth.Overall PC demand was softer in the 2H of 2010 due primarily to weaker consumer demand for notebooks in mature markets. Consumer spending on traditional PCs is expected to be negatively affected by the growing array of competitive devices that threaten to divert spending to new and compelling form factors. Even so, consumer represents the largest segment (64%) of the total PC and server systems, and is expected to grow at above-average rates through 2014. The commercial market has been stronger than forecasted in recent quarters, supporting shipments of servers, workstation, and desktops. The commercial segments, defined by headcount between small (10-99 employees), medium (100-499), large (500-999) and enterprise (1000+), are expected to grow within a 5-10% per year pace.On a separate slide we look at the desktop PC market specifically. There we see continued strength in commercial shipments and continued demand in emerging regions (that have historically favored desktops) is stabilizing this form factor, although its share in the overall PC market continues to erode. With over 75% of the PC market in 2000, the desktop market share has steadily declined to 40% in 2010, and is expected to decline further to around 25% by 2014.
FOOTNOTE: 11 hrs battery life; 35% advantageFOOTNOTE: SV and QS
USB 3.0 testing conducted on both AMD and Intel platforms, 3GB of images were transferred and the result was re-interpolated across a fixed one minute time period. AMD Config: AMD: A6 “Llano” 1.8GHz, 4GB DDR3-1333, Win 7 64bit, Intel Config: Core i5-2500, P67, 4GB DDR3-1333, Win 7 64bit
Creating the Next Generation of Consumer Experiences: AMD Software Strategy Paying Off with a Tripling of APU/GPU Accelerated Apps from 1st Gen APU launch to NowISV Support: Ensure that leading ISVs developing on AMD platforms have a productive experienceDeveloper Solutions: Enablement through tools, libraries, training, support Fusion Fund: Stimulate new uses of GPU compute and graphicsAcademia& DeveloperEcosystem:Propagate GPU computing paradigm, Develop Community, Incubate start-ups