This document provides a summary of the author's professional experience and background. They have over 20 years of experience in key account management, territory sales, marketing management, and direct team management. They held roles at various outdoor and footwear retailers developing new business partnerships and product lines. They earned a Bachelor's degree in Marketing and History. In their personal time, they enjoy outdoor activities like hiking, skiing, fishing, and photography.

1. Introducing my…

2. Key Account Management
4 years 1 year 6 years
Track N’ Trail
West Marine
Ariat
Travelsmith
Nat. Geographic
Territory Ahead
AutoSports & more…
Nordstrom
Zappos
Amazon
Dillards
Online Shoes
-Developed, presented and
executed business plans
-Through missed sale & turn
analysis we launched locker
stock and model stock at TnT
-Developed comprehensive
boat shoe program at WM
-Developed individualized
accessory programs with
mfrs, catalogs and retailers
-Developed auto accessory
program from concept to
completion
-Required complete product
management & team
collaboration
-Responsible for planning,
order management, in store
training, marketing and fact-
based decision making
-Expanded business at Zappos
from negative to $1M, Online
from $10K to $150K
-Developed profitable turn-
based business with Dillards

3. Territory Sales
5 years 6 year ½+ year
-Mountain States boot
sales representative
-Northern California
footwear and boot sales
representative
-Began as sales rep for
No. California GoLite &
Z7
-Position quickly grew in
size to 8 states
-Still in position as
independent
-Responsible for seat &
footwear in 8 western
states
-Improved revenue by adding
new businesses in San
Francisco
-Launched shop in shop
programs
-Expanded territory to other
cities; Carmel, Santa Rosa,
Mendocino
-Developed performance
business in hiking stores
- Named Salesperson of Year
Set and achieved & exceeded
goals of;
-Net new accounts by 11
each year
-Improve and add key
account business
-Concentrate on gaining key
Grassroots Alliance outdoor
business
-Developed close relations
with independents
-Responsible for gaining new
business in shoe retail stores
with BackJoy seats. Focus on
product as an accessory
business.
-Responsible for launching
footwear in shoe accounts

4. Marketing Management
3 years 1 year 5 years
-VP of Marketing for the
North America
- Included all divisions;
apparel, footwear,
industrial & accessories
-Contracted to develop
video/game marketing
concepts
-Hired to develop Game
Crazy marketing plans
-Shifted to K-12
technology marketing to
promote product
development &
membership growth
-Responsible for every
marketing aspect including
$13m budget
-Developed and executed
massive fixture program at
retail
-Kept brand edge through
music and art sponsorships &
concerts
-Executed soup to nuts US
store brand book promo
-Launched a Hollywood Video
promo to promote sales of
older title movies and games
based on profitability
-Integral in the launch of
Microsoft’s original Xbox at
retail
-Coordinated execution of
manufacturers marketing
programs across 80 Game
Crazy stores
-Involved as lead to develop
all marketing programs for
startup K-12 consortium
-Contracted new member
districts- grew from 3 to 30
across 15 states
-Responsible for all aspects in
the execution of the Annual
Member Conference
-Developed logos and sales
materials to support business

5. Direct Team Management
7 years 5 years
-Lead Men’s Shoe Buyer
-DMM of Men’s Shoes
for Rockies region
-Department Mgr for
top producing store
-Western Regional Sales
Manager 2 years
-VP of Marketing for
North America 3 years
-Developed a $2M mens shoe
business as buyer for Salt
Lake’s flagship store
-Managed open to buy,
assortments and budgets of 2
other store buyers in Utah
region
-Greatly improved business
by analysis that matched
growth trends to a true open
to buy budget
-Responsible for managing
team of 5 independent reps
for the west. Charged to
clean up overlapping and
sources of grey market
distribution.
-Promoted to Marketing and
managed a 13 member
team. Responsible for
coordinating individual roles
to fit into our marketing mix

6. Where I was educated…
David Eccles School of Business
- University of Utah
Muskingum University, New
Concord, Ohio
Bachelor of Science-
Marketing
Bachelor of Arts-
History

7. Where I’ve lived…
Grew up in
Pittsburgh
PA
Went to
college in
Ohio
Moved
west to go
to Univ. of
Utah
Transferred
to No Calif.
with
Timberland
Transferred
to Oregon
with Dr.
Martens
Still my
home

8. My interests…
Hiking, backpacking outdoors.
Backpacked in 9 western states.
Skiing, the main attraction to my
move west to Utah. I still love it.
Grew up hunting & fishing in PA.
so it translated well in Oregon.
Fearless in the kitchen and my
culinary skills, not afraid to try…
I love photography, especially
outdoor landscape photography.
I try to make the best of travel,
for work or fun.

9. What did we learn?
Professional Skills
• Self starter- able to hit the
ground running.
• Organized- analytical & seek
fact-based decisions.
• Not afraid to take on new
challenges.
• Creative- can communicate
creatively
• Like to think I’m fearless
Business & Interest Skills
• Excellent MS Office skills
• Interpersonal skills- can relate
from employees to execs
• Able to multi-task
• Attention to detail
• Can relate to outdoor retailer
or consumer
• Feel I am a valuable employee