Affiliation marketing is a way to generate traffic and business to your Web Business, there are many options to integrate it into your overall strategy, this presentation explains different options to start using this channel to drive results. Also, there are simplified ways to get referrals and loyal customer using new SaaS programs as Ambassadors. Affiliation is evolving and it is being use by Start-ups as a growth hacking method

1. Introducing Affiliation Marketing
into your Web Strategy
Panel by:
Juan A. Rodríguez
E-commerce Manager Aspasios.com

2. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Summary
1.
What is Affiliation
2. Main Platforms Worldwide
3. Affiliation Pitch and Players
4. SWOT analysis on Affiliation
5. Referral and Loyalty Programs
6. Setting Up your Strategy
7. Cases

3. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Travel Distribution is a complex World…

4. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Direct Sales Online are the most profitable ones

5. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
What is Affiliation Marketing?

6. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
How Aff. Mkt. Works?

7. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Business Model that better suits for you

8. Actionable Tips
√ Basics of Affiliation
What is Aff
How works
Your Business Model?
Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

9. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
The Affiliation Pitch

10. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

11. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Affiliate Networks
Affiliate Networks are the Professional
Marketplaces:
Brands have to pay a fee
Brands have to follow its rules
(Tracking –Goals-Norms)
Marketing Cost (Brand):
-
Set Up fee
Montly fee per use: +- 300€
Commission Fees:
around 6% ( to be divided between
the network (30%) and the Affiliate itself
(70%)

12. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
BRANDS
Brands pay commissions
from the € they generate in
the Marketplace
Brands are promoted in
the marketplace
In this special “league”
they use players thanks to
the Marketplace

13. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
The Players (Affiliates)
Affiliates = Players
They get money from the Brand through
Marketplace (or directly in Owned Programs)
Brand pay a commission per sale
Player-Affiliate gets % from
commission
Cost of Owned Programs:
-
Technology to track sales and provide a
backoffice
Billing system
Person/Team recruiting Affiliates…
$$$$$

14. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Agencies
Agencies =
They negociate best agreement within Marketplace
Between Brands and Affiliate Networks
They get money from the Brand and pay Networks from it
Marketing Cost (Brand):
-
From 10% onwards
-
They work as an “Affiliation Manager”

15. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Minimum Requeriments to play the League
Product (€)
With margins to pay Affiliate
Networks, Affiliates, and/or Agencies
Website with online booking
Drive to conversion
IT team?
Affiliation Manager?

16. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Analyse your situation

17. Actionable Tips
√ Are you ready for Affiliation?
Choosing your business model ?
Deciding who to work with
Introducing Affiliation Marketing into your Web
Strategy
VRMA European Seminar
Juan A. Rodríguez

18. SWOT: Strenght
Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Pay per result only
sale/lead/call…
International Sales
Visibility
Niche Markets:
couponing, emailers, mobile…

19. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
SWOT: Weaknesses
Investment: resources, human, time
Canibalization between channels
Learning curve
Bookings duplicity
Cookies regulations

20. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
SWOT: Opportunities
New Business Opportunities
Apply features in our website
Reinforce our Brand in new markets
opened first with Affiliates
Mobile Apps/Marketing
Introduce Referral Programs

21. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
SWOT: Threads
Cookies Regulation
Tracking methods if cookies decline
Cross channeling:
Users can use mobile, desktop, etc and difficulty to track sales increase
The end of Affiliation…as we know it

22. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Affiliation Software

23. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Affiliation Software

24. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Affiliation Software

25. Actionable Tips
• There are not universal solutions
• Depending on your needs you can
opt to use an “Affiliation
Software”, build one, …”
• Affiliation is not for big companies
only
Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

26. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

27. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Referral Marketing
Start-ups are using it to grow
Focus on “signups” or leads
You are never too small to use
marketing tools

28. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
http://www.slideshare.net/mattangriffel/growth-hacking

29. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

31. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

32. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
4 Steps to launch an Affiliation Program
Design
Provide
Recruit
Mesure

33. Case Study
Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez

34. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
Case Study

35. Introducing Affiliation Marketing into your Web Strategy
VRMA European Seminar
Juan A. Rodríguez
@Rumorismo