SlideShare a Scribd company logo
1 of 20
Intro to the
Semantic Web
     Peter Snyder
  snyderp@gmail.com




          1
Outline

• What Is the Semantic Web?
• What Problem is it Trying to Solve?
• How does it Solve the problem?

                     2
What is the SW?

• Effort to
  1. make data on the web machine friendly
  2. using existing open technologies
  3. in order to aid information retrieval



                      3
What is the SW? ....
• Made up of
 - XML
 - XML Schema
 - RDF
 - RDF Schema / OWL
 - SPARQL
                4
Outline

• What Is the Semantic Web?
• What Problem is it Trying to Solve?
• How does it Solve the problem?

                     5
What is the Problem?

• Web is human oriented
• All nonsense to machines
• Humans waste time

                    6
Example
http://www.peteresnyder.com/fake
<div>

 <h1>My Homepage</h1>

 <p>Hi, I'm Peter E. Snyder.

 <p>I live in Cambridge.

 <p>I like the band The Fall!

 <p>I love professional wrestling!
</div>



                   7
Outline

• What is the semantic web?
• What problem is it trying to solve?
• How does it solve the problem?

                     8
Solution


• Basic Track (Microformats)
• W3C Recommendation (Alphabet Soup)


                  9
Microformats
<div class="vcard">
  <p>
    <a class="url" href="http://www.peteresnyder.com">
      http://www.peteresnyder.com
    </a>
  </p>
  <p>
    <strong>Name:</strong>
    <span class="fn">Peter Snyder</span>
  </p>
  <p>
    <strong>City:</strong>
    <span class="locality">Cambridge</span>
  </p>
</div>
                              10
W3C Recommends...

• XML
• XML Schema
• RDF
• RDF Schema / OWL
• SPARQL
               11
XML
<?xml version="1.0"?>
<person>

 <name>Peter Snyder</name>

 <website>http://www.peteresnyder.com<website>

 <city>Cambridge</city>

 <interests>

 
 <interest>The Fall</interest>

 
 <interest>Professional Wrestling</interest>

 </interests>
</person>




                             12
XML Schema
                  XML Schema
<?xml version="1.0"?>
<xs:schema xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:element name="person">
     <xs:complexType>
        <xs:sequence>
           <xs:element name="website" type="xs:string"/>
                            <?xml version="1.0"?>
           <xs:element name="name"xmlns:pes=”http://www.peteresnyder.com/fake_schema”>
                            <person type="xs:string"/>
           <xs:element name="city" type="xs:string"/>
                            
   <pes:name>Peter Snyder</pes:name>
           ...              
   <pes:website>http://www.peteresnyder.com<pes:website>
                            
   <pes:city>Cambridge</pes:city>
                            
   <pes:interests>
                            
   
    <pes:interest>The Fall</pes:interest>
                            
   
    <pes:interest>Professional Wrestling</pes:interest>
                            
   </pes:interests>
                            </pes:person>


                                          13
                                                        XML Document
RDF
• Resource Description Framework
• Description of relationships (taxonomy)
• Triplets
 - subject: thing being described (URI)
 - predicate: what the relationship is
 - object: the object being related to
                     14
RDF Cont.
<urn:name:peteresnyder> <name> "Peter Snyder" .
<urn:name:peteresnyder> <city> "Cambridge" .
<urn:name:peteresnyder> <likes> "The Fall" .

<?xml version="1.0"?>
<rdf:RDF>

 <Human rdf:about="urn:name:peteresnyder">
  
    <name>Peter E Snyder</name>

 
    <city>Cambridge</city>

 
    <likes>The Fall</likes>
        ...




                         15
RDF Schema / OWL
• Defines a standard way that things interact
  (ontology)
• Common Examples
  - Dublin Core: Publishing
  - Friend of a Friend (FOAF): People
- OWL is RDFS+
                     16
RDFS / OWL Cont.
                                             FOAF RDF Schema

<?xml version="1.0"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"

    
   xmlns:foaf="http://xmlns.com/foaf/0.1/">

    <foaf:Person rdf:about="urn:name:peteresnyder">

    
   <foaf:homepage rdf:resource="http://www.peteresnyder.com"/>

    
   <foaf:givenname>Peter</foaf:givenname>

    
   <foaf:family_name>Snyder</foaf:family_name>

    
   <foaf:interest>The Fall</foaf:interest>
            ....




                                    17
SPARQL

• SPARQL Protocol and RDF Query
  Language
• SQL like language for getting data out of
  RDF connections / graphs



                      18
SPARQL Cont.
     <foaf:Person rdf:about="urn:name:markesmith">
  <foaf:Person rdf:about="urn:name:tinafey">
     
         <foaf:homepage rdf:resource="http://www.peteresnyder.com"/>
<foaf:Person rdf:about="urn:name:peteresnyder">
  
 
 <foaf:homepage rdf:resource="http://www.peteresnyder.com"/>
               <foaf:givenname>Peter</foaf:givenname>
 
   
    

 
 <foaf:homepage rdf:resource="http://www.peteresnyder.com"/>
     
 <foaf:givenname>Peter</foaf:givenname>
 
               <foaf:family_name>Snyder</foaf:family_name> 
                                                         

 
 <foaf:givenname>Peter</foaf:givenname>
 
           <foaf:family_name>Snyder</foaf:family_name> 
                                                       
     
         <foaf:interest>The Fall</foaf:interest>

 
 <foaf:family_name>Snyder</foaf:family_name>
           <foaf:interest>The Fall</foaf:interest>
                ...

   <foaf:interest>The Fall</foaf:interest>
            ...
       ...
                                          +
        PREFIX foaf: <http://xmlns.com/foaf/0.1/>
        SELECT ?givenname ?family_name
        WHERE { ?x foaf:interest "The Fall"}

                                          =
             ?givenname                               ?family_name
               “Peter”                                   “Snyder”
               “Mark”                                     “Smith”
                                          19
Conclusion
        Current Web                             Semantic Web

<div>                            <?xml version="1.0"?>

 <h1>My Homepage</h1>           <rdf:RDF xmlns:foaf="http://xmlns.com/foaf/0.1/">

 <p>Hi, I'm Peter E. Snyder.    <foaf:Person rdf:about="urn:name:peteresnyder">
                                 
    <foaf:homepage rdf:resource="http://

 <p>I live in Cambridge.
                                 www.peteresnyder.com"/>

 <p>I like the band The Fall!   
    <foaf:givenname>Peter</foaf:givenname>

 <p>I love professional         
    <foaf:family_name>Snyder</foaf:family_name>
wrestling!                       
    <foaf:interest>The Fall</foaf:interest>
</div>
                                ...




                                 20

More Related Content

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...FIDO Alliance
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...caitlingebhard1
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....rightmanforbloodline
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiRaviKumarDaparthi
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Paige Cruz
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 

Recently uploaded (20)

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 

Featured

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

Intro to the Semantic Web (Peter Snyder - CSG339 - NorthEastern University)

  • 1. Intro to the Semantic Web Peter Snyder snyderp@gmail.com 1
  • 2. Outline • What Is the Semantic Web? • What Problem is it Trying to Solve? • How does it Solve the problem? 2
  • 3. What is the SW? • Effort to 1. make data on the web machine friendly 2. using existing open technologies 3. in order to aid information retrieval 3
  • 4. What is the SW? .... • Made up of - XML - XML Schema - RDF - RDF Schema / OWL - SPARQL 4
  • 5. Outline • What Is the Semantic Web? • What Problem is it Trying to Solve? • How does it Solve the problem? 5
  • 6. What is the Problem? • Web is human oriented • All nonsense to machines • Humans waste time 6
  • 7. Example http://www.peteresnyder.com/fake <div> <h1>My Homepage</h1> <p>Hi, I'm Peter E. Snyder. <p>I live in Cambridge. <p>I like the band The Fall! <p>I love professional wrestling! </div> 7
  • 8. Outline • What is the semantic web? • What problem is it trying to solve? • How does it solve the problem? 8
  • 9. Solution • Basic Track (Microformats) • W3C Recommendation (Alphabet Soup) 9
  • 10. Microformats <div class="vcard"> <p> <a class="url" href="http://www.peteresnyder.com"> http://www.peteresnyder.com </a> </p> <p> <strong>Name:</strong> <span class="fn">Peter Snyder</span> </p> <p> <strong>City:</strong> <span class="locality">Cambridge</span> </p> </div> 10
  • 11. W3C Recommends... • XML • XML Schema • RDF • RDF Schema / OWL • SPARQL 11
  • 12. XML <?xml version="1.0"?> <person> <name>Peter Snyder</name> <website>http://www.peteresnyder.com<website> <city>Cambridge</city> <interests> <interest>The Fall</interest> <interest>Professional Wrestling</interest> </interests> </person> 12
  • 13. XML Schema XML Schema <?xml version="1.0"?> <xs:schema xmlns:xs="http://www.w3.org/2001/XMLSchema"> <xs:element name="person"> <xs:complexType> <xs:sequence> <xs:element name="website" type="xs:string"/> <?xml version="1.0"?> <xs:element name="name"xmlns:pes=”http://www.peteresnyder.com/fake_schema”> <person type="xs:string"/> <xs:element name="city" type="xs:string"/> <pes:name>Peter Snyder</pes:name> ... <pes:website>http://www.peteresnyder.com<pes:website> <pes:city>Cambridge</pes:city> <pes:interests> <pes:interest>The Fall</pes:interest> <pes:interest>Professional Wrestling</pes:interest> </pes:interests> </pes:person> 13 XML Document
  • 14. RDF • Resource Description Framework • Description of relationships (taxonomy) • Triplets - subject: thing being described (URI) - predicate: what the relationship is - object: the object being related to 14
  • 15. RDF Cont. <urn:name:peteresnyder> <name> "Peter Snyder" . <urn:name:peteresnyder> <city> "Cambridge" . <urn:name:peteresnyder> <likes> "The Fall" . <?xml version="1.0"?> <rdf:RDF> <Human rdf:about="urn:name:peteresnyder"> <name>Peter E Snyder</name> <city>Cambridge</city> <likes>The Fall</likes> ... 15
  • 16. RDF Schema / OWL • Defines a standard way that things interact (ontology) • Common Examples - Dublin Core: Publishing - Friend of a Friend (FOAF): People - OWL is RDFS+ 16
  • 17. RDFS / OWL Cont. FOAF RDF Schema <?xml version="1.0"?> <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:foaf="http://xmlns.com/foaf/0.1/"> <foaf:Person rdf:about="urn:name:peteresnyder"> <foaf:homepage rdf:resource="http://www.peteresnyder.com"/> <foaf:givenname>Peter</foaf:givenname> <foaf:family_name>Snyder</foaf:family_name> <foaf:interest>The Fall</foaf:interest> .... 17
  • 18. SPARQL • SPARQL Protocol and RDF Query Language • SQL like language for getting data out of RDF connections / graphs 18
  • 19. SPARQL Cont. <foaf:Person rdf:about="urn:name:markesmith"> <foaf:Person rdf:about="urn:name:tinafey"> <foaf:homepage rdf:resource="http://www.peteresnyder.com"/> <foaf:Person rdf:about="urn:name:peteresnyder"> <foaf:homepage rdf:resource="http://www.peteresnyder.com"/> <foaf:givenname>Peter</foaf:givenname> <foaf:homepage rdf:resource="http://www.peteresnyder.com"/> <foaf:givenname>Peter</foaf:givenname> <foaf:family_name>Snyder</foaf:family_name> <foaf:givenname>Peter</foaf:givenname> <foaf:family_name>Snyder</foaf:family_name> <foaf:interest>The Fall</foaf:interest> <foaf:family_name>Snyder</foaf:family_name> <foaf:interest>The Fall</foaf:interest> ... <foaf:interest>The Fall</foaf:interest> ... ... + PREFIX foaf: <http://xmlns.com/foaf/0.1/> SELECT ?givenname ?family_name WHERE { ?x foaf:interest "The Fall"} = ?givenname ?family_name “Peter” “Snyder” “Mark” “Smith” 19
  • 20. Conclusion Current Web Semantic Web <div> <?xml version="1.0"?> <h1>My Homepage</h1> <rdf:RDF xmlns:foaf="http://xmlns.com/foaf/0.1/"> <p>Hi, I'm Peter E. Snyder. <foaf:Person rdf:about="urn:name:peteresnyder"> <foaf:homepage rdf:resource="http:// <p>I live in Cambridge. www.peteresnyder.com"/> <p>I like the band The Fall! <foaf:givenname>Peter</foaf:givenname> <p>I love professional <foaf:family_name>Snyder</foaf:family_name> wrestling! <foaf:interest>The Fall</foaf:interest> </div> ... 20