The document introduces the Open Cloud Initiative (OCI), a non-profit organization aiming to minimize lock-in in cloud services and create an open cloud ecosystem. The OCI wants to establish open standards for cloud data formats, interfaces, and services to give users more choice and control over their cloud applications and data. It plans to eliminate negative lock-in through community outreach, open cloud certification, and trademarks endorsed by the community. The OCI is currently developing its certification program and governance structure based on open source community models.

1. Introducing the Open Cloud Initiative (OCI) By John Mark Walker VP & Co-founder, OCI

2. Storage and Cloud Community Guy, Red Hat

3. @johnmark

4. WHY OCI?

5. MOAR LOCK-IN PLZ The lock-in that launched a thousand lines of code Why OCI?

6. Why OCI? “Whatsa matta with a little locking”

7. “Lock-in, moron, lock-in”

8. Lock-in Although lock-in is a dirty word, Some is necessary John Maynard Keynes

9. Lock-in Keynesian view: the world is full of monopolies No such thing as frictionless economy Entity 1 Entity 2 Entity 3 Entity 4 Entity 5

10. Lock-in: Types of Differentiation Positive Differentiation: Branding Brand X kills puppies; Brand Y makes me feel all fuzzy!!!!

11. Coke vs. Pepsi Innovation Thing 1 has a cloaking device; thing 2 does not Price Thing 2 may not do cloaking, but it sure is cheap! Bundling My hardware + my software

12. Lock-in: Types of Differentiation Negative Differentiation Bundling My hardware + my software Investment Airline miles

13. MCSP

14. Upstart, Systemd Context Mandates Tires

15. Office productivity software

16. Lock-in: Types of Differentiation Positive Differentiation Can be utilized by anyone, small & large Negative Differentiation Leverage

17. Critical mass

18. Restricted to larger entities, afraid of wily upstarts How do we accentuate the positives and eliminate the negatives?

19. Lock-in: Negative Is negative lock-in really that bad?

20. Lock-in: Negative Is negative lock-in really that bad? Higher prices Extortion? Inaccessible Digital divide Stymies innovation Would the world be better off if Linux had been more successful on the desktop? Answer: YES! Don't let them get enough leverage

21. Lock-in: Prevention Free Software Foundation - Defending the four freedoms: The freedom to run the program, for any purpose

22. The freedom to study how the program works, and change it so it does your computing as you wish.

23. The freedom to redistribute copies so you can help your neighbor.

24. The freedom to distribute copies of your modified versions to others

25. Lock-in: Software The four freedoms and lock-in Makes negative lock-in in software difficult Data formats cannot be hidden

26. Protocols may be re-implemented

27. Don't like it? Fork it. Why did the four freedoms not prevail in every case? Too much leverage

28. Lock-in: The Cloud Question:

29. What do all major cloud service providers have in common?