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“SAAS PRODUCT MARKETING 2014”
the 5 golden rules

#socialstrategy series | jeromepineau.com
1. help me obi wan

Product marketing is mostly about helping
customers succeed while telling stories in
between.

don’t s...
2. show me the money

Every product message should always
contain evidence of value, power, and
differentiation.

be first...
3. get a voice

Digital customers consume tiny chunks of
information at very high volumes and rates.
If you can’t message ...
4. v = d/t

Execution speed is one of the most
important components of modern product
marketing.

do or do not. but do fas...
5. align

Great product marketing requires alignment
and instant, open communication between
every department of an organi...
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SaaS Product Marketing 2014 | 5 Golden Rules

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The 5 golden rules of SaaS product marketing in 2014

Published in: Business, Technology
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SaaS Product Marketing 2014 | 5 Golden Rules

  1. 1. “SAAS PRODUCT MARKETING 2014” the 5 golden rules #socialstrategy series | jeromepineau.com
  2. 2. 1. help me obi wan Product marketing is mostly about helping customers succeed while telling stories in between. don’t sell me bro. help me.
  3. 3. 2. show me the money Every product message should always contain evidence of value, power, and differentiation. be first, be unique, or be different.
  4. 4. 3. get a voice Digital customers consume tiny chunks of information at very high volumes and rates. If you can’t message in 140 characters or less, you don’t have a voice. NY minutes count.
  5. 5. 4. v = d/t Execution speed is one of the most important components of modern product marketing. do or do not. but do fast.
  6. 6. 5. align Great product marketing requires alignment and instant, open communication between every department of an organization. Short of that, it will fail. dance in step.

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