Intro to Law Blogging: How to Use a Law Blog to Grow Your Practice
•Download as PPTX, PDF•
1 like•243 views
In this first in a series of webinars on blogging, Kevin O'Keefe will cover: General principals you must understand about Internet marketing How a blog is used to generate business How a blog should be set up What is good blog post Why traffic is not the right way to measure success You will come away having a working understanding of how blogs work to generate business, how to start a blog, how to draw attention to your blog, and how you can grow your practice by blogging.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Recently uploaded
Recently uploaded (18)
Intro to Law Blogging: How to Use a Law Blog to Grow Your Practice
- 1. Intro to Law Blogging Kevin O'Keefe CEO & Founder, LexBlog, Inc.
- 2. 2 Why blogs work for business development? Leading lawyers publish & speak Dominate on search engines iEstablish intimate relationships of trust Become better lawyer Grow network Life changer
- 3. U.S. top 200 firms blogging 3
- 4. Growth in blogs (in those firms) 4
- 7. 7 Net accelerates relationships and word of mouth
- 8. 8 What am I passionate about? Niche focus iWhat type of work do I want to do? What type of clients do I want to work for? How will I measure success? Strategy first in law blogging
- 9. 9 Independent publication Separate website and domain iTitle of blog Branding publication vs website branding Complement not match website design Importance of design Setting up a blog
- 11. 11 Independent Authors link to website bios iLogo links to firm website Website strategically highlights blogs Relationship to website
- 13. 13 Posts Categories iTags Individual authors Comments About, services & contact pages Elements of blog
- 14. 14 Self-up on existing platforms Professional turnkey solutions iWordPress as core platform vs others How to get blog going?
- 16. 16 Clear title for indexing and sharing Beginning sentence summarizes point iScannable Bullets Block quotes Conversational tones Elements of good blog post Images
- 17. 17 Write about others Let clients know iWise use of social media Press releases? Bold announcements? Draw attention to my blog
- 18. 18 Grow network Trusted authority and 'go to' lawyer iBetter lawyer Valuable business realized More enjoyable life Life changer Success?
- 20. 20 Time commitment Frequency iComments All the blog subjects covered Common questions Group versus single author
- 21. 21 Aim high
- 22. 22 Why not you?
- 23. 23 https://www.linkedin.com/grp/home?gid=63909 Join our legal blogging group
- 24. 24 Strategic consulting Professional design Professional services publishing platform Coaching Hosting Firm-branded email notifications Search engine optimization - SEO Ongoing support Syndication and distribution LexBlog's professional turnkey solution More information: LexBlog.com
- 25. Questions 25