Habitant, a cocktail lounge located in Bellevue Square's Nordstrom, wants to increase awareness and attract new customers ages 21-35. Students are assigned to create a poster for inside the mall promoting Habitant, which serves craft cocktails, beer, wine and light food. The poster must include that Habitant is located on the 2nd floor of Nordstrom and aim to introduce shoppers to the habit of stopping in before, during or after shopping at Nordstrom.

1. Course outline- Layout and Art direction
Spring 2014
Lori Peck, instructor
Habitant assignment OR personal project OR revision to past class project
Assignment: Poster for inside the mall at Bellevue Square.
Client: “Habitant” (You may re-name the bar!) located in Bellevue Square in Nordstrom
100 Bellevue Square. Hours: Open 11:30 AM-9 PM Mon- Sat, Sunday 11:30-5 PM.
Serving craft cocktails, beer, wine, and light food.
Audience: Male and Female shoppers ages 21-35 years old.
Objective: Gain awareness of Habitant.
Situation: Habitant wants to increase their number of new customers and introduce them to a new
shopping “habit” of stopping in before, during and after shopping in Nordstrom.
Attitude: People are still largely unaware that Habitant exists.
Mandatories: Habitant cocktail lounge at Nordstrom, 2nd Floor