1. Clorox Wipes Creative Brief
Background: Clorox Disinfecting Wipes are a quick and easy way to clean and disinfect anywhere.
They are pre-moistened with cleaners and disinfectants. Wipe and let sit for 30 seconds to sanitize
or 4 minutes to disinfect. Target audience is familiar with the product, but doesn’t necessarily use it
themselves.
Audience: College students, both male and female who live away from home.
Situation: College students share many common areas and equipment and rarely clean them.
As a result, germs spread quickly. Their parents buy and use Clorox wipes and other Clorox products
at home,
but don’t feel the need to buy them for when they are living at school.
Objective: Get college students to use Clorox Wipes on their keyboards, remotes, etc.
Strategy: Cleaning and disinfecting is easy (and important) when you use Clorox wipes.
Take away: Clorox Wipes are easy to use and will keep me from getting sick
Brand Character: Reliable & convenient
Deliverables: Print ad (8.5 x 11)