This document discusses retailers and their role in distribution channels. Retailers sit at the end of distribution channels and sell directly to consumers through various store-based models like grocery stores and supermarkets, or non-store models like street vendors. The document outlines different types of retailers based on their ownership, strategic focus on products versus services, and traditional versus non-traditional approaches.

2. Prepared By:
Vikas Kumar

3. French Word
RETAILIER
(To cut a piece off)

6. ChAnnEL of
DIsTRIbuTIon
Role of retailers in
distribution
channel
Whole saler

8. Street vendors

9. Grocery Stores

10. Supermarkets

11.  Physical
 Technological
 Fashion

12.  Wheel of Retailing
 Retail Accordion
 Natural Selection
 Dialectic Process

13. RetaileRs
Store
based
Retailers
Non-store
based
Retailers

14. Store based
Retailers
Ownershi
p
Strategy
Mix
Service vs
Goods
retail mix

15. Ownership

16. strategy
Mix
Food Oriented
Retailer
General
Merchandise
Retailer

17. Service Vs
goods retail mix

18. traditiOna
l
nOn-
traditiOna
l

19. TradiTional

20. Non-Traditional