Intrapreneurs must manage the tension between consistency needed for scale in established companies and the change required for innovation. They respect the 90% of operations focused on efficiency while living in the 10% focused on innovation and new ideas. Intrapreneurs are not entrepreneurs, as they make the new a reality on the inside of an organization designed for sameness. To succeed, intrapreneurs must gain allies across the company, help others, think long-term, bend rules carefully, and display humble confidence.