4. Source: Design Council Design Process +
Discover
Insight into the problem
Define
Area to focus on
Develop
Potential solutions
Deliver
Solution that works
Designing the right thing Getting the design right
Need focused Solution focused
9. 9
Confirmation bias
We notice things that agree with our world view.
Selection bias
The frequency of an observation increases since we first notice it.
Availability bias
We prefer an incorrect map to no map at all.
Current moment bias
We discount things that are not in front of us.
Common Biases
10. 10
Mindset
As if you are on a date
As if you are a child
As if you are from Mars
Don’t ‘tunnel’
Don’t read between the lines
Don’t judge
11. 11
Most people do not listen with the
intent to understand,
they listen with the intent to reply.”
Stephen R. Covey
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