9. @gil_zilberfeld
Exercise – Create a persona
◉ Vampires!
◉ Who are the they
◉ Where do they live?
◉ What are their secret ambitions?
◉ What do they hate?
◉ https://app.box.com/v/vampirepersona
10. @gil_zilberfeld
◉ Diversity and groups
◉ Problems
◉ Assumptions
Do not discuss with others, the competition is
listening!
Exercise – More personas
12. @gil_zilberfeld
Role playing
◉ To take on a “role”
◉ To try and think like
another person in
another context
◉ To experience and
identify with a “virtual”
world
14. @gil_zilberfeld
Exercise – Interview
◉ Re-organize
◉ Vampire, interviewer, spectators
◉ Vampire briefing
◉ Interview and debrief
◉ How much did the persona you built fit?