SlideShare a Scribd company logo
1 of 17
The Creative Concept
Installed creative hero
panels as part of the
centre refurbishment
creating a direct link to
the community
Heart of our
community
Celebrating
the past,
present and
future of
Walthamstow
Our interpretation of art
showing the past, present
and future of
Walthamstow
Web Advertising
External Advertising via tube and train stations
Black Horse
Road
Seven Sisters
External Advertising – Taxi
Branded Taxi
Internal taxi advert
Door Drop
A4 double
sided leaflet
dropped to
10,300
homes
News Paper Advertising
¼ Page newspaper advert Front page newspaper wrap
On Site Advertising
Wedge Boards
A5 Invites displayed
retailers
A3 Posters
The Installations
Launch Night
Launch day footfall
+19% against same
day last year
Visitors On Launch Night
Art Work Shops
Work shop held during the campaign.
FREE drop in arts work shop and had 69
participants. Customers could make
their own replica print mirroring one of
the installations.
Two FREE work shops
post event. 130 people
took part over the two
events. Customers could
make and take their
own marsh land frog.
One artist used local
children to create her
installation, A mural of their
vision of Walthamstow. Free
workshops held post event.
83 children participate.
Press Coverage
Double page centre spread in The E-List magazine
Press Coverage
Featured article
in the
entertainments
section
Press Coverage
Featured article on the This Is Local London
website and also appeared on their home
page
Event Feedback
From: michele eley [mailto:shellyje@live.co.uk]
Sent: 15 June 2015 09:50
To: Rebecca Marjoram
Subject: Thank you
Dear Rebecca
Just a line to say thank you to you and your team for
arranging such an amazing arts exhibition in The
Mall, Its just such a great idea to fill plan empty
space with local works of art inspired by some of
Walthamstow's creative masterminds.
I see that The Mall is really trying to connect with
the local area with the installation of some famous
quotes from the likes of William Morris and is that
part of his print in the golden hanging ceiling piece?
This is our third time visiting The Mall Walthamstow
since the beginning of the arts and every time we
come to you we are amazed at how popular these
local associations are and seem to suit your
customers who like Walthamstow.
I look forward to see what's coming next
Many thanks Michele
From: Mhairi Muncaster [mailto:Mhairi.Muncaster@walthamforest.gov.uk]
Sent: 04 June 2015 10:34
To: Rebecca Marjoram
Subject: Art
Hi Rebecca,
I hope you are well.
I just wanted to drop you a note to say we really respect what you are trying
to achieve at The Mall and it is very clear you are really addressing the
connection between Walthamstow and its rich art’s history.
We particularly liked Holly’s piece inspired by the late great William Morris
and her clear understanding of his fabric prints was clear to all.
We look forward to seeing you in July for our summer workshops.
Thanks, Mhairi
Mhairi Muncaster
Development Manager
William Morris Gallery and Vestry House Museum
Sba Shaikh Funny thing is if you put all the work together in one place - they will all work well as a collection. Message · 1 · May 18, 2015 at 11:26am
Event Feedback
Selda Mehmet — Love the Interpartation arts, Great to see the mall supporting local artists and providing valuable display space, Great job ;-)
Top of Form
The Mall, Walthamstow
From: simon@simonwarren.com [mailto:simon@simonwarren.com]
Sent: 12 June 2015 09:32
To: Rebecca Marjoram
Subject: RE: InterpARTation
Hi Rebecca
It was a great pleasure to be involved with The Mall Walthamstow's
InterpARTation project. Not only did I get to run a wonderful photographic
competition ( Hidden Gems) But I got to work along side 4 other talented local
artists and makers.
It is can be very easy to see a Shopping Centre as somewhere convenient to shop
with all our fav brands in one place. The Mall Walthamstow really pulled out all
the stops with excellent planning , good communication throughout the project
and all times the staff were pleasant ,professional and nothing was too much
trouble.
The project really showed that The Mall is so much more than a shopping
destination.
I look forward very much to being involve din other projects with The Mall.
Simon
www.simonwarren.com

More Related Content

Viewers also liked

Red Fig Installations A5 brochure DP (003)
Red Fig Installations A5 brochure DP (003)Red Fig Installations A5 brochure DP (003)
Red Fig Installations A5 brochure DP (003)
Avishay Ziv
 
Kids Learning Suit
Kids Learning SuitKids Learning Suit
Kids Learning Suit
Ramesh Kumar
 
Setmana cultural 2011 manual 1
Setmana cultural 2011 manual 1Setmana cultural 2011 manual 1
Setmana cultural 2011 manual 1
Neus Cortiella
 
Webinar Slides: Migrating to Galera Cluster
Webinar Slides: Migrating to Galera ClusterWebinar Slides: Migrating to Galera Cluster
Webinar Slides: Migrating to Galera Cluster
Severalnines
 

Viewers also liked (19)

Los trabajos del futuro
Los trabajos del futuroLos trabajos del futuro
Los trabajos del futuro
 
Cosmos classique pdf
Cosmos classique pdfCosmos classique pdf
Cosmos classique pdf
 
Ladino camargodeivifernando actividad 05
Ladino camargodeivifernando actividad 05Ladino camargodeivifernando actividad 05
Ladino camargodeivifernando actividad 05
 
Red Fig Installations A5 brochure DP (003)
Red Fig Installations A5 brochure DP (003)Red Fig Installations A5 brochure DP (003)
Red Fig Installations A5 brochure DP (003)
 
Objetivo K2B
Objetivo K2BObjetivo K2B
Objetivo K2B
 
Kids Learning Suit
Kids Learning SuitKids Learning Suit
Kids Learning Suit
 
Setmana cultural 2011 manual 1
Setmana cultural 2011 manual 1Setmana cultural 2011 manual 1
Setmana cultural 2011 manual 1
 
El estres ocupacional[1]
El estres ocupacional[1]El estres ocupacional[1]
El estres ocupacional[1]
 
PresentacióN Proyectos 2015 Femag 2008 P
PresentacióN Proyectos 2015 Femag 2008 PPresentacióN Proyectos 2015 Femag 2008 P
PresentacióN Proyectos 2015 Femag 2008 P
 
Webinar Slides : Migrating to MySQL, MariaDB Galera and/or Percona XtraDB Clu...
Webinar Slides : Migrating to MySQL, MariaDB Galera and/or Percona XtraDB Clu...Webinar Slides : Migrating to MySQL, MariaDB Galera and/or Percona XtraDB Clu...
Webinar Slides : Migrating to MySQL, MariaDB Galera and/or Percona XtraDB Clu...
 
Become a MySQL DBA: performing live database upgrades - webinar slides
Become a MySQL DBA: performing live database upgrades - webinar slidesBecome a MySQL DBA: performing live database upgrades - webinar slides
Become a MySQL DBA: performing live database upgrades - webinar slides
 
Webinar Slides: Migrating to Galera Cluster
Webinar Slides: Migrating to Galera ClusterWebinar Slides: Migrating to Galera Cluster
Webinar Slides: Migrating to Galera Cluster
 
9 DevOps Tips for Going in Production with Galera Cluster for MySQL - Slides
9 DevOps Tips for Going in Production with Galera Cluster for MySQL - Slides9 DevOps Tips for Going in Production with Galera Cluster for MySQL - Slides
9 DevOps Tips for Going in Production with Galera Cluster for MySQL - Slides
 
Que es un_rey
Que es un_rey Que es un_rey
Que es un_rey
 
Webinar slides: Replication Topology Changes for MySQL and MariaDB
Webinar slides: Replication Topology Changes for MySQL and MariaDBWebinar slides: Replication Topology Changes for MySQL and MariaDB
Webinar slides: Replication Topology Changes for MySQL and MariaDB
 
The Complete MariaDB Server Tutorial - Percona Live 2015
The Complete MariaDB Server Tutorial - Percona Live 2015The Complete MariaDB Server Tutorial - Percona Live 2015
The Complete MariaDB Server Tutorial - Percona Live 2015
 
tel-00004839
tel-00004839tel-00004839
tel-00004839
 
MySQL Cluster Performance Tuning - 2013 MySQL User Conference
MySQL Cluster Performance Tuning - 2013 MySQL User ConferenceMySQL Cluster Performance Tuning - 2013 MySQL User Conference
MySQL Cluster Performance Tuning - 2013 MySQL User Conference
 
Conference tutorial: MySQL Cluster as NoSQL
Conference tutorial: MySQL Cluster as NoSQLConference tutorial: MySQL Cluster as NoSQL
Conference tutorial: MySQL Cluster as NoSQL
 

Similar to InterpARTation Creative File 2

Art alive! slovenia project
Art alive! slovenia projectArt alive! slovenia project
Art alive! slovenia project
Urška Sapač
 
March april 2012 newsletter
March april 2012 newsletterMarch april 2012 newsletter
March april 2012 newsletter
thepalette2
 

Similar to InterpARTation Creative File 2 (20)

Presentation1 batley regen
Presentation1 batley regenPresentation1 batley regen
Presentation1 batley regen
 
report_2016 final
report_2016 finalreport_2016 final
report_2016 final
 
CCAA_brochure
CCAA_brochureCCAA_brochure
CCAA_brochure
 
Trends in View: The Maker Movement
Trends in View: The Maker MovementTrends in View: The Maker Movement
Trends in View: The Maker Movement
 
#DesignPopUp Manchester 2016 Media Pack
#DesignPopUp Manchester 2016 Media Pack#DesignPopUp Manchester 2016 Media Pack
#DesignPopUp Manchester 2016 Media Pack
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
 
SPFestival Benefits The Business Community With Arts
SPFestival Benefits The Business Community With ArtsSPFestival Benefits The Business Community With Arts
SPFestival Benefits The Business Community With Arts
 
1 activating social spaces nampc 2013 v.dg
1 activating social spaces nampc 2013 v.dg1 activating social spaces nampc 2013 v.dg
1 activating social spaces nampc 2013 v.dg
 
Sponsorship Brochure 2016
Sponsorship Brochure 2016 Sponsorship Brochure 2016
Sponsorship Brochure 2016
 
Stellar Libraries - Cityread London
Stellar Libraries - Cityread LondonStellar Libraries - Cityread London
Stellar Libraries - Cityread London
 
The Rise of the Creative Class : the case of Bankside Powerstation, London
The Rise of the Creative Class : the case of Bankside Powerstation, LondonThe Rise of the Creative Class : the case of Bankside Powerstation, London
The Rise of the Creative Class : the case of Bankside Powerstation, London
 
Creative Bedfordshire – Exploring Trade Shows - Networking March 2017
Creative Bedfordshire – Exploring Trade Shows - Networking March 2017 Creative Bedfordshire – Exploring Trade Shows - Networking March 2017
Creative Bedfordshire – Exploring Trade Shows - Networking March 2017
 
ArtSquare
ArtSquareArtSquare
ArtSquare
 
Issue41
Issue41Issue41
Issue41
 
Bold City: A Bold Vision for the Fan Walk
Bold City: A Bold Vision for the Fan WalkBold City: A Bold Vision for the Fan Walk
Bold City: A Bold Vision for the Fan Walk
 
Towards an open, participatory cultural heritage
Towards an open, participatory cultural heritageTowards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
 
Setting art free @ Statens Museum for Kunst
Setting art free @ Statens Museum for KunstSetting art free @ Statens Museum for Kunst
Setting art free @ Statens Museum for Kunst
 
Matthew Chesney from BACKLIT Nottingham on winning Connect10 artist Mat Colli...
Matthew Chesney from BACKLIT Nottingham on winning Connect10 artist Mat Colli...Matthew Chesney from BACKLIT Nottingham on winning Connect10 artist Mat Colli...
Matthew Chesney from BACKLIT Nottingham on winning Connect10 artist Mat Colli...
 
Art alive! slovenia project
Art alive! slovenia projectArt alive! slovenia project
Art alive! slovenia project
 
March april 2012 newsletter
March april 2012 newsletterMarch april 2012 newsletter
March april 2012 newsletter
 

InterpARTation Creative File 2

  • 1.
  • 2. The Creative Concept Installed creative hero panels as part of the centre refurbishment creating a direct link to the community Heart of our community Celebrating the past, present and future of Walthamstow Our interpretation of art showing the past, present and future of Walthamstow
  • 4. External Advertising via tube and train stations Black Horse Road Seven Sisters
  • 5. External Advertising – Taxi Branded Taxi Internal taxi advert
  • 6. Door Drop A4 double sided leaflet dropped to 10,300 homes
  • 7. News Paper Advertising ¼ Page newspaper advert Front page newspaper wrap
  • 8. On Site Advertising Wedge Boards A5 Invites displayed retailers A3 Posters
  • 10. Launch Night Launch day footfall +19% against same day last year
  • 12. Art Work Shops Work shop held during the campaign. FREE drop in arts work shop and had 69 participants. Customers could make their own replica print mirroring one of the installations. Two FREE work shops post event. 130 people took part over the two events. Customers could make and take their own marsh land frog. One artist used local children to create her installation, A mural of their vision of Walthamstow. Free workshops held post event. 83 children participate.
  • 13. Press Coverage Double page centre spread in The E-List magazine
  • 14. Press Coverage Featured article in the entertainments section
  • 15. Press Coverage Featured article on the This Is Local London website and also appeared on their home page
  • 16. Event Feedback From: michele eley [mailto:shellyje@live.co.uk] Sent: 15 June 2015 09:50 To: Rebecca Marjoram Subject: Thank you Dear Rebecca Just a line to say thank you to you and your team for arranging such an amazing arts exhibition in The Mall, Its just such a great idea to fill plan empty space with local works of art inspired by some of Walthamstow's creative masterminds. I see that The Mall is really trying to connect with the local area with the installation of some famous quotes from the likes of William Morris and is that part of his print in the golden hanging ceiling piece? This is our third time visiting The Mall Walthamstow since the beginning of the arts and every time we come to you we are amazed at how popular these local associations are and seem to suit your customers who like Walthamstow. I look forward to see what's coming next Many thanks Michele From: Mhairi Muncaster [mailto:Mhairi.Muncaster@walthamforest.gov.uk] Sent: 04 June 2015 10:34 To: Rebecca Marjoram Subject: Art Hi Rebecca, I hope you are well. I just wanted to drop you a note to say we really respect what you are trying to achieve at The Mall and it is very clear you are really addressing the connection between Walthamstow and its rich art’s history. We particularly liked Holly’s piece inspired by the late great William Morris and her clear understanding of his fabric prints was clear to all. We look forward to seeing you in July for our summer workshops. Thanks, Mhairi Mhairi Muncaster Development Manager William Morris Gallery and Vestry House Museum Sba Shaikh Funny thing is if you put all the work together in one place - they will all work well as a collection. Message · 1 · May 18, 2015 at 11:26am
  • 17. Event Feedback Selda Mehmet — Love the Interpartation arts, Great to see the mall supporting local artists and providing valuable display space, Great job ;-) Top of Form The Mall, Walthamstow From: simon@simonwarren.com [mailto:simon@simonwarren.com] Sent: 12 June 2015 09:32 To: Rebecca Marjoram Subject: RE: InterpARTation Hi Rebecca It was a great pleasure to be involved with The Mall Walthamstow's InterpARTation project. Not only did I get to run a wonderful photographic competition ( Hidden Gems) But I got to work along side 4 other talented local artists and makers. It is can be very easy to see a Shopping Centre as somewhere convenient to shop with all our fav brands in one place. The Mall Walthamstow really pulled out all the stops with excellent planning , good communication throughout the project and all times the staff were pleasant ,professional and nothing was too much trouble. The project really showed that The Mall is so much more than a shopping destination. I look forward very much to being involve din other projects with The Mall. Simon www.simonwarren.com