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Laws & effects
What we can learn from the Internet
about managing a social intranet
@lukemepham
Whotheheckarewe?
@lukemepham
TheStreisandeffect
@lukemepham
TheStreisandeffect
• Don’t try and control too much
• Be very careful about trying to hide
information/discussions – it can have
the opposite effect
@lukemepham
Godwin’sLaw
@lukemepham
Godwin’sLaw
• Watch arguments and debates for
escalation
• Steer if necessary, and/or
• Step in at the right point
@lukemepham
Morgan’smaxim
@lukemepham
Morgan’smaxim
• Not all Nazi accusations are equal
• It’s difficult to know what’s genuine
and what’s sarcasm/parody
@lukemepham
Greaterinternetfuckwad
theory
@lukemepham
Greaterinternetfuckwad
theory
• Anonymity can help drive honesty, but
also bad behaviour
• Make consequences of bad behaviour
clear
• Have a well known, established
process for rule breaking
@lukemepham
Whyyoushouldcare
-summary
• Don’t hide or censor tricky conversations
unless you like the idea of playing
whack-a-mole
• Remember, it’s hard to judge tone and
intent online
• Monitor and steer difficult conversations
– again, don’t try to hide them
• Ensure people know what’s acceptable
and what happens if they go outside of
that – sometimes you do have to shut
things down
@lukemepham
@lukemepham
Thank you
Isitoveryet?
@lukemepham

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Internet laws and effects - managing a social intranet

Editor's Notes

  1. Hitler, Barbra Streisand and anonymous assholes, mostly.
  2. Any attempt to hide, remove or censor information will unintentionally result in publicising the information more widely
  3. Any attempt to hide, remove or censor information will unintentionally result in publicising the information more widely
  4. As a discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1.
  5. As a discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1.
  6. Morgans maxim: Any sufficiently advanced troll is indistinguishable from a genuine kook Or Poes law: “Without a blatant display of humor, it is impossible to create a parody of extremism or fundamentalism that someone won't mistake for the real thing”
  7. Morgans maxim: Any sufficiently advanced troll is indistinguishable from a genuine kook Or Poes law: “Without a blatant display of humor, it is impossible to create a parody of extremism or fundamentalism that someone won't mistake for the real thing”
  8. Normal Person - Consequences + Audience = Total Fuckwad Aka Online disinhibition effect
  9. Normal Person - Consequences + Audience = Total Fuckwad Aka Online disinhibition effect
  10. This is only for tricky stuff that’s not obviously inappropriate – that stuff is cool to shut down. Use it as an educational opportunity though.
  11. Are you a Status Quo fan?
  12. Don’t think you have any of these problems? Deviants are good. If people all adhere to norms too strongly In a world where every other director is a director of transformation or innovation, sticking at what you have always done is the path to certain doom