How to integrate internet into your business strategy

1. Internet Beyond Marketing

2. http://youtu.be/VxnD_xfC-7c

3. A different way to socialize
Francisco
Age: 41
Friends: 717
f/y: 18.38
David
Age : 13
Friends: 1944
f/y: 149.5
Maria Fernanda
Age : 23
Friends: 626
f/y: 27.21
Daniel
Age : 8
Friends: 179
f/y: 22.3

4. Informative Web Web reading - writing Personal portable Web
Company Centered Community focused Focused on the Individual
Static Web Page Blogs Lifestream
Company owns the content Sharing Content Dynamic Content
From Web 1.0 to Web 3.0

5. from Web 1.0 a Web 3.0
Infrastru
cture
Access
Behavior
New
Markets
Cuadrante estrategico en torno a internet

6. The Crowd Effect
Socializacion del Desarrollo de los Negocios
CROWDFUNDING
http://www.kickstarter.com/

7. The traditional 4 P
evolution: The “new 4 P”
KOTLER:
• Product
• Prize
• Place
• Promotion
PEOPLE
CENTERED
Personaliz
ation
Participatio
n
Peer to
Peer
Predictive
Modelling

8. Prosumer
New Social Communication
Propiciando Comunicaciones
• Ser relevante y construir relaciones
Blogs Corporativos
Redes Sociales
SMO
Herramientas de comunicacion digital

9. EXPECTATIONS
• Online access: products & services
• 24/7 customer supports
• Multiple Channels
• Service Standars
El consumidor final
INFLUENCED:
• Price
• Support
• Experience
• Availability
• Innovation

11. COMPETITION VS OPPORTUNITY?

12. Our Paradigms?

14. GLO bal
lo CAL
Act Glocal

15. Defining a Strategy
Where to Start?

16. My Virtual Office

17. What is your
objective

18. My Virtual
Office

19. Added value
Added Value can also be defined as
the difference between a particular
product's final selling price and the
direct and indirect input used in
making that particular product

20. A Strategy aligned to your interest

21. Financial results for Sure!
• Marketing
• Sales
• Operations
• Human Resources
• Customer Service
• Product Development

22. An example: 10% increase
10%

23. Run your business with a
holistic perspective
Functional areas in business
organizations
Research and
development (R &
D)
Customer Service
Sales
Marketing
Production
ICT
Distribution
Human Resources
Administration
Finance
Information Communication Technology

24. A complete Vision of Internet Usage
Marketing &
Sales
New Markets
Product /
Services
Development
Work life
Balance
Operational
Optimization

25. An internet strategy is the starting point to enable your business to prosper online
Marketi
ng
Sales
Human
Resources
Operations
Knowledge database
Accounting
OUR APPROACH
• The purpose: add value to all
stakeholders
• Look at internet beyond
marketing
• Integrating the rest of the
organization in the strategy
• Leverage existing resources:
people and tools

26. QUESTIONS
Francisco Rojas - francisco@bees2biz.com

27. Tienes claro tu
modelo de
costos?
MODELO DE COSTEO EJEMPLO
Concepto Comentarios base
Precio Venta Publico ESTO LO DEFINE EL MERCADO 50.00$
Gastos de Promocion y Ventas DECIDO SOBRE CUAL OPCION ME MUEVO 4.80$
Material Impreso 2.00$
Publicidad en La Ganga (MEDIOS IMPRESOS)
Banner en Internet
Paypal 1.80$
Gestion de Redes Sociales & Emarketing
calculo estimado de horas trabajadas por
semana (vendiendo 30 pares a la semana)
1.00$
Generico de comision por canal
Porcentaje de Comision
U$ por articulo vendido
Costo de Cierre de venta
Costo Directo 30.71$
Empaque (bolsa reciclable impresa) empaque en bolsa reciclable 3.00$
Etiqueta etiqueta para ser colocada en los zapatos 0.25$
Precio FOB Salinas 21.66$
Precio compra unitario FOB MEX 12.08$
Costo de flete e importacion 9.58$
Shipping * Dentro de USA
USPS lo cobra a U$5,80 incluyendo la caja
donde se despacha
5.80$
Margen de Contribucion 14.49$
Overhead 8.40$
Sueldo de Administrador 7.00$
Administracion 1.00$
Utilities 0.40$
Margen NETO (Antes de Utilidades) 6.09$
Margen de contribucion global 14.49$
Usaremos un valor estimado para todas
estas opciones
Usaremos un valor estimado para todas
estas opciones