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Internet beyond marketing
This document discusses strategies for using the internet beyond just marketing. It presents an evolution from Web 1.0 to Web 3.0, with Web 1.0 being company-centered and static, Web 2.0 enabling sharing and blogging, and Web 3.0 focusing on the individual with dynamic, personalized content. It advocates developing an internet strategy that takes a holistic view of the organization by leveraging existing resources across different departments like marketing, sales, operations, and human resources. Developing such a strategy can help businesses prosper online by enabling new markets, optimizing operations, and balancing work life.
Internet beyond marketing
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- 3. A different wayto socialize Francisco Age: 41 Friends: 717 f/y: 18.38 David Age : 13 Friends: 1944 f/y: 149.5 Maria Fernanda Age : 23 Friends: 626 f/y: 27.21 Daniel Age : 8 Friends: 179 f/y: 22.3
- 4. Informative Web Webreading - writing Personal portable Web Company Centered Community focused Focused on the Individual Static Web Page Blogs Lifestream Company owns the content Sharing Content Dynamic Content From Web 1.0 to Web 3.0
- 5. from Web 1.0a Web 3.0 Infrastru cture Access Behavior New Markets Cuadrante estrategico en torno a internet
- 6. The Crowd Effect Socializaciondel Desarrollo de los Negocios CROWDFUNDING http://www.kickstarter.com/
- 7. The traditional 4P evolution: The “new 4 P” KOTLER: • Product • Prize • Place • Promotion PEOPLE CENTERED Personaliz ation Participatio n Peer to Peer Predictive Modelling
- 8. Prosumer New Social Communication PropiciandoComunicaciones • Ser relevante y construir relaciones Blogs Corporativos Redes Sociales SMO Herramientas de comunicacion digital
- 9. EXPECTATIONS • Online access:products & services • 24/7 customer supports • Multiple Channels • Service Standars El consumidor final INFLUENCED: • Price • Support • Experience • Availability • Innovation
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- 14. GLO bal lo CAL ActGlocal
- 15. Defining a Strategy Whereto Start?
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- 19. Added value Added Valuecan also be defined as the difference between a particular product's final selling price and the direct and indirect input used in making that particular product
- 20. A Strategy alignedto your interest
- 21. Financial results forSure! • Marketing • Sales • Operations • Human Resources • Customer Service • Product Development
- 22. An example: 10%increase 10%
- 23. Run your businesswith a holistic perspective Functional areas in business organizations Research and development (R & D) Customer Service Sales Marketing Production ICT Distribution Human Resources Administration Finance Information Communication Technology
- 24. A complete Visionof Internet Usage Marketing & Sales New Markets Product / Services Development Work life Balance Operational Optimization
- 25. An internet strategyis the starting point to enable your business to prosper online Marketi ng Sales Human Resources Operations Knowledge database Accounting OUR APPROACH • The purpose: add value to all stakeholders • Look at internet beyond marketing • Integrating the rest of the organization in the strategy • Leverage existing resources: people and tools
- 26. QUESTIONS Francisco Rojas -francisco@bees2biz.com
- 27. Tienes claro tu modelode costos? MODELO DE COSTEO EJEMPLO Concepto Comentarios base Precio Venta Publico ESTO LO DEFINE EL MERCADO 50.00$ Gastos de Promocion y Ventas DECIDO SOBRE CUAL OPCION ME MUEVO 4.80$ Material Impreso 2.00$ Publicidad en La Ganga (MEDIOS IMPRESOS) Banner en Internet Paypal 1.80$ Gestion de Redes Sociales & Emarketing calculo estimado de horas trabajadas por semana (vendiendo 30 pares a la semana) 1.00$ Generico de comision por canal Porcentaje de Comision U$ por articulo vendido Costo de Cierre de venta Costo Directo 30.71$ Empaque (bolsa reciclable impresa) empaque en bolsa reciclable 3.00$ Etiqueta etiqueta para ser colocada en los zapatos 0.25$ Precio FOB Salinas 21.66$ Precio compra unitario FOB MEX 12.08$ Costo de flete e importacion 9.58$ Shipping * Dentro de USA USPS lo cobra a U$5,80 incluyendo la caja donde se despacha 5.80$ Margen de Contribucion 14.49$ Overhead 8.40$ Sueldo de Administrador 7.00$ Administracion 1.00$ Utilities 0.40$ Margen NETO (Antes de Utilidades) 6.09$ Margen de contribucion global 14.49$ Usaremos un valor estimado para todas estas opciones Usaremos un valor estimado para todas estas opciones