Honolulu Coffee started as a small kiosk in 1992 and has since grown into an international brand specializing in Hawaiian Kona Coffee. The company owns its own 80-acre coffee farm, allowing it to control quality from farm to cup. The marketing plan proposes expanding Honolulu Coffee into Vancouver, Canada, which has a growing specialty coffee market and consumer demographic that fits the company's target. Key elements of the marketing strategy include positioning Honolulu Coffee as the only company offering a true "farm to cup" Kona Coffee experience, targeting affluent professionals and students, and using promotional tools to build the brand and drive initial sales growth.
- The document discusses V.G. Siddhartha, an Indian businessman who founded Cafe Coffee Day. He obtained a master's degree from Mangalore University and started Amalgamated Bean Company in 1993, which grows and exports coffee.
- Cafe Coffee Day was founded in 1996 and has become India's largest coffee chain, with over 1400 cafes across India. It pioneered the cafe culture and coffee bar concept in India. Cafe Coffee Day aims to offer affordable, world-class coffee experiences.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
The key challenge for librarians today is to improve customer services and provide
Patrons with a pleasant experience when searching and browsing books. RFID
Technology significantly reduces management costs and increases the time that
Librarians spend with patrons by enabling automated book handling at check-ins,
Check-outs, collections inventories, book sorting and theft deterrence. RFID plays vital
Role in redefining the library process to make everyone’s job easier right from patron
To library staff
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODSLounge47
“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key takeaways: 1) An idea without execution only remains an idea;
Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.
Uttar Pradesh aims to promote tourism in the state through digital strategies like improving their website, presence on social media and travel portals, mobile app development, and targeted online advertising. The key goals are to attract more international and domestic tourists by positioning UP's diverse religious, cultural and heritage offerings and creating new tourism properties and circuits around luxury travel, handicrafts and religious festivals.
The document summarizes the conveyor system used at Cadia Valley Operations mine. It describes the key components of the conveyor system including the belts, drives, braking systems, and independent conveyor brake emergency control system (ICBECS). It then discusses an incident in 2015 where a network issue caused the brakes to not engage properly during a fast stop, but the ICBECS was able to detect the reversing belt and engage the brakes to stop it. Improvements were then made to the network, braking systems, and ICBECS to prevent such an incident from reoccurring.
- The document discusses V.G. Siddhartha, an Indian businessman who founded Cafe Coffee Day. He obtained a master's degree from Mangalore University and started Amalgamated Bean Company in 1993, which grows and exports coffee.
- Cafe Coffee Day was founded in 1996 and has become India's largest coffee chain, with over 1400 cafes across India. It pioneered the cafe culture and coffee bar concept in India. Cafe Coffee Day aims to offer affordable, world-class coffee experiences.
Coffee Culture in India (Industry Analysis)Aaditya Nagpal
This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Café Coffee Day is the largest coffee chain in India, owning over 1423 cafes across 209 cities. The document discusses Café Coffee Day's history and business overview, the Indian coffee market size and growth projections, Café Coffee Day's target market segments and positioning as a third place for socializing, and an analysis of the coffee market including competitors and Café Coffee Day's strengths, weaknesses, opportunities, and threats. Café Coffee Day pioneered the café culture in India and has expanded both nationally and internationally, distributing its coffee through a network of distributors and warehouses.
The key challenge for librarians today is to improve customer services and provide
Patrons with a pleasant experience when searching and browsing books. RFID
Technology significantly reduces management costs and increases the time that
Librarians spend with patrons by enabling automated book handling at check-ins,
Check-outs, collections inventories, book sorting and theft deterrence. RFID plays vital
Role in redefining the library process to make everyone’s job easier right from patron
To library staff
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODSLounge47
“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key takeaways: 1) An idea without execution only remains an idea;
Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.
Uttar Pradesh aims to promote tourism in the state through digital strategies like improving their website, presence on social media and travel portals, mobile app development, and targeted online advertising. The key goals are to attract more international and domestic tourists by positioning UP's diverse religious, cultural and heritage offerings and creating new tourism properties and circuits around luxury travel, handicrafts and religious festivals.
The document summarizes the conveyor system used at Cadia Valley Operations mine. It describes the key components of the conveyor system including the belts, drives, braking systems, and independent conveyor brake emergency control system (ICBECS). It then discusses an incident in 2015 where a network issue caused the brakes to not engage properly during a fast stop, but the ICBECS was able to detect the reversing belt and engage the brakes to stop it. Improvements were then made to the network, braking systems, and ICBECS to prevent such an incident from reoccurring.
ChaiPoint is an Indian tea delivery startup founded in 2010 by Amuleek Singh Bijral. It delivers tea to homes and offices within 30 minutes and operates over 100 outlets across 8 cities. ChaiPoint aims to bring tea to large office parks that typically lack tea shops through its doorstep delivery and automated vending kiosks. It serves around 300,000 cups of tea daily and competes with other Indian tea chains.
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
The document outlines the goals and strategies of a company's customer relationship management presentation for 2008. The company aims to become the top global coffee brand, open more boutique stores worldwide, and increase its sustainable coffee sales to 60% by 2010. It will pursue growth through word-of-mouth referrals, cross-selling, excellent customer service, and tailored marketing and promotion strategies. Past successes include selling over 1 million machines in 2006 and gaining 1.1 million new club members that same year.
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
Volunteer tourism involves travellers participating in volunteer work, such as conservation or development projects, in local communities they visit. It provides benefits like self-actualization and helping local development. Nepal is a case study as it relies on foreign aid and tourism due to its poverty and damage from earthquakes. Volunteer tourism could help rebuild Nepal through community work, teaching, animal rescue, building homes, cultural preservation, disaster relief, and medical or construction assistance.
This document provides an overview of the journey and business model of V.G. Siddhartha, the chairman and founder of Coffee Day Enterprises. It discusses how he expanded his family's coffee plantation business into India's largest coffee chain, Café Coffee Day, which pioneered the coffee shop concept in India. Through a vertical integration model, Siddhartha ensured control over the entire coffee supply chain from plantation to retail. Café Coffee Day utilized a clustering strategy and competitive pricing to establish itself as the leading coffee chain in India, targeting youth customers and creating a third space between home and work.
This document discusses using RFID technology to improve library management systems. It introduces RFID as an alternative to barcode technology and outlines three proposed models for implementing RFID in libraries of different sizes. The components of an RFID library management system are then described, including hardware like RFID tags, readers, antennas, security systems and software for tracking inventory and patron management. Benefits of RFID for libraries include reduced staff workload, improved security and inventory tracking, and faster check-in/check-out processes.
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
This document discusses medical and wellness tourism in India. It provides statistics showing that Thailand, Singapore, Mexico, India, and the US are top destinations for medical tourists, with Thailand receiving the highest percentage of medical tourists as a proportion of total foreign tourists. The document outlines opportunities for India in health tourism such as job creation and revenue generation, and challenges such as the lack of a dedicated government body for accreditation and difficulties obtaining medical visas. It proposes strategies for India to capture health tourism opportunities like setting up a regulatory body and developing industry-specific websites and alliances between hospitals, wellness centers, and facilitators.
Digital Marketing Strategy for Cafe Coffee Day ShehanKabani
Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. It opened its first cafe in Bangalore in 1996 and has since expanded internationally as well, with 18 cafes in countries like Austria, Nepal, Egypt and Malaysia. Café Coffee Day has a strong social media presence with over 4.9 million Facebook followers and 149k Instagram followers. It runs various campaigns on social media platforms to engage customers. The target audience of Café Coffee Day includes youth aged 16-30 from middle to upper middle class families living within a 3 km radius of cafes.
This document discusses tourism in Bangladesh, comparing it to global tourism trends and neighboring countries. It outlines that while Bangladesh has natural beauty and historical sites, its tourism sector has not developed to contribute significantly to the economy. Neighboring countries like India, Sri Lanka, and Maldives have flourished their tourism industries more. The document identifies challenges for Bangladesh including lack of prioritization, funding, marketing, and proper planning of infrastructure. It argues Bangladesh needs to develop its brand, promote attractions internationally, and make sites into sustainable tourism products to grow the sector.
The document presents a summary of Odisha tourism. It defines tourism as activities, services, and industries that deliver travel experiences including transportation, accommodation, eating, shopping, and entertainment. It outlines major tourist destinations in Odisha such as Bhubaneswar, Puri, Konark, Chilika, and lists tourist sanctuaries including Chandaka, Nandankanan, Bhitar Kanika, and Gahirmatha. The conclusion recommends that governments and tourism authorities focus on disability rights legislation, improving accessibility of the built environment, existing tourism products and services, information availability, and training to better serve all tourists visiting Odisha.
Coffee originated in Ethiopia in the 800s AD when a goat herder discovered his goats became energetic after eating coffee berries. Coffee later spread to the Arabian Peninsula and became popular. It is now the second most traded commodity globally after oil. The key coffee producing countries are Brazil, Vietnam, Colombia, Indonesia, Ethiopia, and India. Coffee is grown, harvested, processed, roasted, ground, and brewed before consumption. Proper growing conditions, harvesting techniques, processing methods, and roasting impact the quality and flavor of the final coffee beverage.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
The document provides information on the top 10 coffee producing countries in the world, with Brazil being the largest producer at 22.5 million bags. It also describes the coffee industry, noting that coffee is made from roasted coffee beans, which come from Arabica and Robusta varieties. Arabica is generally considered higher quality. The document lists the top coffee producing countries and provides some headlines about the US and Canadian coffee markets. It also discusses key external drivers for the industry, top companies, and Starbucks as a case study.
The presentation gives overview of specialty coffee market and highlights Starbucks position in the category and its business strategy with Porter's five forces analysis.
Industry Overview And Competitive Strategy EssayRikki Wright
The coffee industry is growing at 10% annually and worth over $100 million worldwide. Three major companies that dominate the industry are Dunkin Donuts, McDonald's, and Starbucks. Starbucks has established a strong brand identity and loyalty through its marketing strategy, allowing it to charge premium prices. It has a competitive advantage through offerings like alcoholic beverages and evening menus.
ChaiPoint is an Indian tea delivery startup founded in 2010 by Amuleek Singh Bijral. It delivers tea to homes and offices within 30 minutes and operates over 100 outlets across 8 cities. ChaiPoint aims to bring tea to large office parks that typically lack tea shops through its doorstep delivery and automated vending kiosks. It serves around 300,000 cups of tea daily and competes with other Indian tea chains.
India has traditionally been a tea-drinking nation, but coffee consumption is growing, especially among youth in urban areas. While India is one of the top coffee producers globally, domestic consumption is low at around 85 grams per capita annually compared to over 10 kilograms in other countries. However, the market is untapped and coffee chains are expanding rapidly. Major players like Cafe Coffee Day have over 1,000 outlets but face challenges from low prices, high real estate costs, and increasing competition from new entrants. Developing new strategies around customer experience and locations will be key to further growth in India's percolating coffee market.
The document outlines the goals and strategies of a company's customer relationship management presentation for 2008. The company aims to become the top global coffee brand, open more boutique stores worldwide, and increase its sustainable coffee sales to 60% by 2010. It will pursue growth through word-of-mouth referrals, cross-selling, excellent customer service, and tailored marketing and promotion strategies. Past successes include selling over 1 million machines in 2006 and gaining 1.1 million new club members that same year.
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
Volunteer tourism involves travellers participating in volunteer work, such as conservation or development projects, in local communities they visit. It provides benefits like self-actualization and helping local development. Nepal is a case study as it relies on foreign aid and tourism due to its poverty and damage from earthquakes. Volunteer tourism could help rebuild Nepal through community work, teaching, animal rescue, building homes, cultural preservation, disaster relief, and medical or construction assistance.
This document provides an overview of the journey and business model of V.G. Siddhartha, the chairman and founder of Coffee Day Enterprises. It discusses how he expanded his family's coffee plantation business into India's largest coffee chain, Café Coffee Day, which pioneered the coffee shop concept in India. Through a vertical integration model, Siddhartha ensured control over the entire coffee supply chain from plantation to retail. Café Coffee Day utilized a clustering strategy and competitive pricing to establish itself as the leading coffee chain in India, targeting youth customers and creating a third space between home and work.
This document discusses using RFID technology to improve library management systems. It introduces RFID as an alternative to barcode technology and outlines three proposed models for implementing RFID in libraries of different sizes. The components of an RFID library management system are then described, including hardware like RFID tags, readers, antennas, security systems and software for tracking inventory and patron management. Benefits of RFID for libraries include reduced staff workload, improved security and inventory tracking, and faster check-in/check-out processes.
Nestle established Nescafe in 1938 as an instant coffee brand. In India, Nescafe targets various age groups and demographics through different products like Classic and Cappuccino. It divides India into geographical segments based on coffee consumption preferences. Currently, Nescafe focuses its $30 million marketing campaign on youth aged 16-24 by using celebrities as brand ambassadors. Its positioning is "1 coffee cup, 1 good feeling" and ads show coffee as a way to share happiness.
This document discusses medical and wellness tourism in India. It provides statistics showing that Thailand, Singapore, Mexico, India, and the US are top destinations for medical tourists, with Thailand receiving the highest percentage of medical tourists as a proportion of total foreign tourists. The document outlines opportunities for India in health tourism such as job creation and revenue generation, and challenges such as the lack of a dedicated government body for accreditation and difficulties obtaining medical visas. It proposes strategies for India to capture health tourism opportunities like setting up a regulatory body and developing industry-specific websites and alliances between hospitals, wellness centers, and facilitators.
Digital Marketing Strategy for Cafe Coffee Day ShehanKabani
Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. It opened its first cafe in Bangalore in 1996 and has since expanded internationally as well, with 18 cafes in countries like Austria, Nepal, Egypt and Malaysia. Café Coffee Day has a strong social media presence with over 4.9 million Facebook followers and 149k Instagram followers. It runs various campaigns on social media platforms to engage customers. The target audience of Café Coffee Day includes youth aged 16-30 from middle to upper middle class families living within a 3 km radius of cafes.
This document discusses tourism in Bangladesh, comparing it to global tourism trends and neighboring countries. It outlines that while Bangladesh has natural beauty and historical sites, its tourism sector has not developed to contribute significantly to the economy. Neighboring countries like India, Sri Lanka, and Maldives have flourished their tourism industries more. The document identifies challenges for Bangladesh including lack of prioritization, funding, marketing, and proper planning of infrastructure. It argues Bangladesh needs to develop its brand, promote attractions internationally, and make sites into sustainable tourism products to grow the sector.
The document presents a summary of Odisha tourism. It defines tourism as activities, services, and industries that deliver travel experiences including transportation, accommodation, eating, shopping, and entertainment. It outlines major tourist destinations in Odisha such as Bhubaneswar, Puri, Konark, Chilika, and lists tourist sanctuaries including Chandaka, Nandankanan, Bhitar Kanika, and Gahirmatha. The conclusion recommends that governments and tourism authorities focus on disability rights legislation, improving accessibility of the built environment, existing tourism products and services, information availability, and training to better serve all tourists visiting Odisha.
Coffee originated in Ethiopia in the 800s AD when a goat herder discovered his goats became energetic after eating coffee berries. Coffee later spread to the Arabian Peninsula and became popular. It is now the second most traded commodity globally after oil. The key coffee producing countries are Brazil, Vietnam, Colombia, Indonesia, Ethiopia, and India. Coffee is grown, harvested, processed, roasted, ground, and brewed before consumption. Proper growing conditions, harvesting techniques, processing methods, and roasting impact the quality and flavor of the final coffee beverage.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
This document provides an overview of the global coffee market. It discusses the origins of coffee in Ethiopia and Yemen and how it spread. It then provides statistics on US and global coffee consumption, including facts about Dunkin Donuts, average cups consumed per day, and specialty coffee. The document also discusses the health benefits of coffee and strategies for social media and green marketing in the coffee industry. It provides an example of a company using causal marketing to support communities in Rwanda. In conclusion, it summarizes coffee consumption forecasts for 2013 focusing on growth in the US market and single-cup brewing.
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
The document provides information on the top 10 coffee producing countries in the world, with Brazil being the largest producer at 22.5 million bags. It also describes the coffee industry, noting that coffee is made from roasted coffee beans, which come from Arabica and Robusta varieties. Arabica is generally considered higher quality. The document lists the top coffee producing countries and provides some headlines about the US and Canadian coffee markets. It also discusses key external drivers for the industry, top companies, and Starbucks as a case study.
The presentation gives overview of specialty coffee market and highlights Starbucks position in the category and its business strategy with Porter's five forces analysis.
Industry Overview And Competitive Strategy EssayRikki Wright
The coffee industry is growing at 10% annually and worth over $100 million worldwide. Three major companies that dominate the industry are Dunkin Donuts, McDonald's, and Starbucks. Starbucks has established a strong brand identity and loyalty through its marketing strategy, allowing it to charge premium prices. It has a competitive advantage through offerings like alcoholic beverages and evening menus.
This report covers those establishments where coffee is the primary sales item or the main selling point to attract consumers. They are based on the European and North American coffee shop models, offering a wide variety of coffee drinks, eg cappuccino, latte, mocha, etc. Other items are usually on sale, such as pastries, pasta, tea, coffee beans etc. However, the food offer may be restricted
ccd vs barista, final semester, market research reportsSahilDixit10
This document provides an introduction and overview of the coffee cafe industry in India. It discusses the different types of cafes including individual cafes, hotel cafes, and retail cafe chains. It then focuses on the growth of the cafe industry in India, noting how coffee was traditionally part of South Indian culture and how large retail chains like Cafe Coffee Day and Barista have expanded across the country in recent decades. The document outlines the research methodology used in the study, which includes collecting primary data through questionnaires and secondary data from sources like the internet, books, and journals. It also provides a brief literature review on the history of coffee and some of coffee's positive health benefits that have been found in studies.
This document provides a history of Allegro Coffee Company and discusses the impacts of coffee rust. It summarizes that:
1) Allegro Coffee Company was founded in 1977 in Boulder, Colorado and began roasting their own specialty coffees in 1980, distributing throughout North America and the UK by 1995.
2) Coffee rust is having significant impacts on coffee production worldwide, with estimates of 15-40% production decreases in Latin America in the coming years and possible job losses of up to 500,000 people.
3) Coffee rust is making it more difficult for Allegro to source certified organic and Rainforest Alliance coffees from countries hit hardest by rust, and is resulting in lower quality coffee with more drying
Coffee culture is growing rapidly in India, traditionally a tea-drinking nation. Coffee chains like Cafe Coffee Day, Barista, and Mocha have introduced Indians to coffee and cafes. Mocha aims to differentiate itself by offering a full-service restaurant experience rather than just quick coffee. It sees two to three times more footfall than competitors daily in its larger outlets. The coffee market is nearing saturation, and Mocha expects global players like Costa Coffee to enter India and lead to industry consolidation around only two or three major brands.
Melissa Pugash Business Opportunities in Tea for Coffee CompaniesMelissa Pugash
This document summarizes a presentation about new business opportunities in the coffee and tea industries. It discusses trends in coffee and tea consumption, production, and imports. Single serve options and specialty varieties are growing market segments. Tea consumption is increasing in the US and expected to surpass coffee sales. The presentation provides tips for businesses, including developing a marketing plan, customer value proposition, and web presence to capitalize on opportunities in these beverage industries.
Café Coffee Day is India's largest coffee chain with over 1319 outlets across India. It was founded in 1996 in Bangalore by VG Siddhartha and pioneered the coffee bar concept in India. Café Coffee Day sources coffee from its own plantations as well as over 11,000 small growers. It has a market share of 60% and is known for its affordable prices and youth-focused atmosphere and branding. Café Coffee Day promotes through various tie-ups, events, and loyalty programs to strengthen its position as India's leading coffee chain.
Doing Business in Brazil - THE BIGGEST SPECIALTY COFFEE EXPORTERS ARE HEREMELLO COMMODITY LTDA
BUSINESS OPPORTUNITY IN THE FOOD INDUSTRY - Brazil is the largest coffee exporter in the world!
Here you will find the largest exporters of Robusta coffee, Café Conilon, Arabica coffee, specialty coffees and lots of information about the coffee market in Brazil.
Presentation during the Bureau of Agricultural Research (BAR) Seminar Series on January 31, 2019 at RDMIC Bldg., cor. Visayas Ave., Elliptical Rd., Diliman, Quezon City
The Espresso Lane to Global markets is the Marketing management case. The power point is an attempt to analyse the case and bring useful suggestions to the company.
Starbucks is the largest international coffeehouse chain, operating over 16,000 stores globally. It offers coffee beverages, tea, food items, and coffee accessories. Starbucks' strengths include its leading position in specialty coffee, high-quality products and service, and strong brand recognition. However, it faces weaknesses such as high prices and a reliance on the US market. Opportunities for growth include expanding into new international markets. Threats include rising costs and increased competition from other coffee retailers. Starbucks pursues a strategy of providing consistently excellent customer experiences focused on coffee quality, atmosphere, and personalized service to build brand loyalty.
This document provides a marketing plan for a Pepsi campaign aimed at urban millennials in Canada. The objectives are to increase Pepsi's market share among this target group from 26-28% within one year and increase consumption among urban millennials by 10%. The campaign will use traditional media like TV, print and out of home advertising as well as non-traditional media like digital and experiential events. It will take place during summer and winter 2017 in major Canadian cities. The creative strategy will use a lifestyle appeal to portray an adventurous yet approachable lifestyle. The tone will be informal and energetic to appeal to young adults. The key message is that Pepsi provides refreshment and experiences during summer.
Dove launched its "Real Beauty Sketches" campaign in 2013 to address women's insecurities about their appearance. The campaign featured a video where women described themselves to a sketch artist and then described how a stranger viewed them, revealing that strangers viewed them more positively than they viewed themselves. The video received over 114 million views and was shared over 3.74 million times, making it one of the most viral ads of all time. The campaign was successful in connecting emotionally with consumers and redefining Dove's brand beyond just product functionality. It launched in 4 countries and expanded to 110 countries, receiving significant media coverage and engagement on Dove's social media channels.
The document discusses Mercedes Benz's experiential marketing campaign for the CLA Shooting Brake vehicle. The campaign involved a nationwide virtual game called "Urban Hunt" where users could download an app to hide from and evade the CLA Hunter vehicle as long as possible. The campaign engaged users through an immersive experience representing the car and supported the initiative through various communication channels including print, TV, digital, and publicity. The group felt it was the most effective example due to its broad interaction with consumers, excitement, and use of multiple collateral pieces to convey the core message of the CLA as a hunter.
Honolulu Coffee started in 1992 as a small kiosk in Honolulu and has since grown to an international brand specializing in Hawaiian Kona Coffee. The company owns its own coffee farm and processes coffee from "farm to cup". The marketing plan proposes expanding into Vancouver, Canada, targeting executives and students with incomes over $100,000 CAD. Financial projections estimate capturing 0.45% market share within 5 years through promotional activities and an omni-channel retail strategy focusing on the premium coffee experience.
The document is a market research report on BlackBerry conducted by a group of students. It includes an executive summary that outlines the reasons for conducting the research, the research question, and key results and recommendations. The research aimed to examine young users' attitudes and perceptions of BlackBerry and what factors influence their mobile purchase decisions. The results showed that while past BlackBerry users had a positive experience, they have now turned away from the brand due to it being seen as outdated. Younger users prioritize features, quality, and usability over brand loyalty when choosing a phone. The recommendations call for BlackBerry to improve their smartphone design, operating system, and app selection to better compete.
Bell Canada is a telecom and media company headquartered in Quebec with over 58,000 employees and $21 billion in annual revenues. It provides wireless, internet, television, and telephone services across Canada. Bell Canada's overall strategy is to be recognized as Canada's leading communications company through heavy investments in innovation, improving customer service, and facilitating online self-service options. The sales strategy follows the "EASE" approach of earning the right, asking the appropriate question, solving the problem, executing the solution, and leaving a good impression. Success is measured through zone sales reports and follow ups between managers and employees. Employees are rewarded with base salary, commissions, and incentives for reaching monthly sales goals.
The document is a market research report on BlackBerry conducted by a group of students. It includes an executive summary that outlines the reasons for conducting the research, the research question, objectives, results and recommendations. The full report provides background on BlackBerry's decline in market share, outlines the research purpose and methodology. It presents results of primary research conducted through surveys on young users' perceptions and experiences with BlackBerry and other brands. The results show most users are satisfied with their current phones but find BlackBerry outdated. Recommendations include improving BlackBerry's design, software and apps.
This document summarizes the key information about a coffee company's market opportunity in Canada. It notes that the Canadian coffee market is valued at $2.7 billion CAD and is growing at 4% annually. The largest competitors hold 33%, 25%, and 4.9% market share respectively. A SWOT analysis identifies strengths like sustainability and weaknesses like limited resources. Opportunities include specialty coffee trends and threats include established competitors. The marketing strategy involves targeting demographic and income segments in downtown Vancouver through various promotional activities. A financial analysis projects sales growth and profitability, with a monthly breakeven sales volume of $46,152 CAD. In conclusion, the favorable Canadian coffee market is growing at 11.9% annually and trends favor
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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2. EXECUTIVE SUMMARY
Honolulu Coffee started in 1992 as a small kiosk in Honolulu with the constant dedication
and development it becomes an international brand. They specialize in Hawaiian Kona
Coffee and gourmet foods. Their core competency is “Farm to cup – 100% Kona Coffee”.
According to the 2016 report on Canada’s Coffee market, it states that coffee shows a
moderate volume growth of 4% which is offset by its value growth of 16%. The coffee
market is dominated by 2 brands namely Keurig Canada Inc. and Kraft Canada having
market shares of 33% and 25% respectively. Examining the foodservice sector Starbucks
& Tim Hortons remained the top players.
Strengths
Sustainable
Traceable
Farm to cup
Unique in store experience
Weakness
Fairly known
Small range
Limited resources
Opportunities
Popularity of speciality coffee
Open minded attitude
Attractiveness to foreign culture
Threats
Competition
Already established market
Tea and coffee pods
Political
Coffee is free of duty and GST
No permits or licenses
Economical
Fifth largest Coffee Market
Market size growth rate of 11.9%
Socio-cultural
Coffee pods
Health conscious awareness
Technological
Keep up to technological
advancement
APPs
The target market for Honolulu is the executive officials in downtown Vancouver, whose
annual income is above $100000. As the 100% Kona coffee is the premium coffee
provided to the customers and the company is following the premium pricing strategy
which results in the elastic demand for the product. The company will use various
promotional tools like digital media, out of home, etc.
After market analysis, we can conclude that it is favourable for Honolulu Coffee to enter
Canada through Vancouver as they provide a unique service experience of great appeal
to its growing target market.
3. OVERVIEW OF COMPANY
HONOLULU COFFEE
ARTISAN KONA ROASTER
here are about 650 farms cultivating
coffee in the Kona district. The typical
size of a Kona coffee farm is 3 acres.
Kona coffee represents approximately
95% of the coffees produced on the island.
There are about 3,500 acres of land utilized
in Kona coffee farming, producing about 3.8
million pounds a year, valued at about $14
million.
There are working coffee farms and mills
along the Kona coffee belt that open their
farms to visitors. Plan a visit and you’ll meet
farmers who have a story to tell, millers and
roasters and Kona coffee pickers who pick
each ripe cherry by hand.
Honolulu coffee had a humble beginning in
1992 by starting off as a small Kiosk in
downtown Honolulu. Over the years of
constant development, dedication,
experience and perfection they have now
grown to being an internationally known
brand. The company has already been
established in Asia, in countries such as
Japan and China. Honolulu coffee is based
on Hawaiian style and specializes in serving
Kona coffee. The key aspect that sets
Honolulu coffee apart is that the company
has its own farm (80 acres) where they grow
their own coffee hence allowing them to get
the flavour profile in accordance to their
satisfaction.
Summary of Activities
Honolulu Coffee Company is a coffee retail chain that specializes in Kona coffee and other related
beverages. The company produces, roasts and sells whole bean Kona coffees, tea beverages
and a variety of fresh food items, through its company-operated stores.
T
4. SWOT ANALYSIS
Strengths
Cost reduction in processing and production as we own the farm
No supply fluctuation
Consistency in the product quality
Sustainable and traceable
Unique Hawaiian in-store experience and branding
High end location
The only farm to cup 100% Kona coffee experience
Weaknesses
Fairly known brand in Canada
Limited resources of raw materials for mass market
Exclusive but not a proprietary product
Limited participation in retail selling
Limited coffee product range
Opportunities
The demand for speciality coffee is a growing trend in Canada
Vancouverites have an open-mind towards products from other cultures.
The attractiveness associated with the rituals and service provided by speciality coffee
retailers.
Threats
There are independent gourmet coffee brands that provide high quality coffee at a cheaper
price
Difficulty in penetrating an already established market dominated by a
couple of brands
Increasing popularity in tea consumption
Popularity of Coffee Pod Machines
Consumers don’t usually relate Hawaii with a coffee production country
PEST ANALYSIS
Political / Legal
Simple and affordable to import due to the reasons listed below:
Coffee is free of duty and GST (Goods and Services Tax)-(Most raw food and beverages
are tax-free under Canada’s Excise Tax Act)
Coffee beans require no permits or licenses, although they are subject to the approval of
the CFIA.(Canadian Food Inspection Agency)
Economic
The per capita income of Canadians in 2015 was approximately 49,034 CAD
The per capita spending on coffee is $74.6 CAD monthly. (2015)
5. Canada is the fifth largest Coffee Market in the world with a size of: $2.7 billion CAD ($2.1
billion USD) (2015)
The biggest chunk of coffee drinkers had an Income of over $100,000 CAD per year.
(10,195 coffee cups drank in 6 months)
Canada, with a market size growth rate of 11.9%, is ranked # 2 in the world
Sociocultural Analysis
According to market surveys, the trend towards consumption of coffee pods is increasing
in Canada. (in 2015 52.8% of coffee drinkers used coffee pods)
Consumers in Canada are getting more health conscious thus they are switching to
healthy options of coffee or tea.
Organic is becoming an important claim in coffee, along with fair trade and ethical
sourcing. Reduced-caffeine formats were also still in demand in 2015 but have not been
growing as fast as the wider coffee category
Consumer demand for a wider product variety and speciality coffees drives growth of the
wider category
There is a trend that shows a growing interest for taking care of the environment such as
the use of reusable cups.
Technology and Infrastructure
Honolulu coffee needs keep up to technological advancement for a better customer reach
and for distribution.
Honolulu coffee is in the position to develop cellphone applications so that they can enjoy
benefits of the emerging mobile wave.
MARKET OVERVIEW
Trends
According to the 2016 report on Canada’s Coffee market, it states that coffee shows a moderate
volume growth of 4% which is offset by its value growth of 16%. The 2 main reasons for the higher
volume growth in recent years is due to:
1. The shift in demand from regular products to speciality offerings
2. Fresh grown coffee beans being replaced by coffee pods which are priced higher but are more
convenient, easier, and quicker and availability of a range of flavours.
As far as the coffee prices are concerned, there has been a significant increase in average unit
price, mainly due to the rise in coffee bean prices coupled with the shift in consumers buying
speciality coffees and coffee pods, which carry a higher price tag. Major sales of coffee comes
from the grocery retailers, and mixed retailers such as Costco and Dollarama are growing. The
overall volume of sales of coffee in the retail channel is twice that of the foodservice channel.
Lastly organic coffee has started seeing a rise in consumer demand due to the rising health
consciousness in Canada, even though it is restricted to a small, niche market.
6.
7. Competition
The coffee market is dominated by 2 brands namely Keurig Canada Inc. with its Van Houtte and
Kraft Canada having market shares of 33% and 25% respectively. Keurig, Tassimo and
Nespresso were the 3 leading single serve coffee brewing systems in Canada and Kicking Horse
Coffee Co Ltd is the leading provider in organic coffee. Examining the foodservice sector
Starbucks & Tim Hortons remained the top players.
Prospects
Fresh ground coffee pods which are being supported by speciality coffees will be the most sort
after category as it has seen a positive trend in consumer demand.
MARKETING OBJECTIVE AND STRATEGY
Mission Statement
“To be recognized and respected as one of the leading specialty coffee companies by providing
the ultimate Kona Coffee experience for our customers in a gracious island setting that reflects
Hawaii’s Aloha Spirit.”1
Marketing Objectives
To penetrate the market by 2020 and gaining market share of 0.45% approximately
Managing the brand imagery in order to be seen as premium Hawaiian coffee brand by
2020
Create awareness so that by 2020 the Vancouverites population will be aware of our
brand
Increase the sales in Vancouver by at-least 6% every year so as to exceed breakeven
point by the 3rd year
1
(Honolulu, n.d.)
8. Marketing Strategy
Segmentation
Business People who prefer luxurious products.
University students or College students who are part of the high per capita household
income group
Knowledgeable coffee consumers interested in premium and speciality coffees
Target:
Income
The target market for Honolulu coffee should be business people having an income
bracket of CAD 100,000 or more (12% of Canadian population, 2013). The reason being
the coffee being served at Honolulu coffee is priced higher than the average. (A small
coffee cup would cost approximately CAD $5). This particular income group is favorable
to target as it is the highest spender on coffee products compared to other income
brackets.
Age & Gender
As the coffee is priced high the age bracket we are looking to target is 35 plus, male or
female. Generation X which is 41% (2015) of the Canadian population.
Positioning:
The only company that provides a unique coffee drinking experience by offering “farm to cup”
100% Hawaiian Kona Coffee.
9. MARKETING MIX
PRODUCT: The product range for the target market is coffee based drinks, speciality coffee
beans, and 100% Kona coffee, freshly baked goods with local ingredients and gourmet food and
merchandise. Product range offered by Honolulu coffee is:
PEABERRY - Rarest Kona Coffee, intense notes of milk chocolates, sweet spice, raw
honey, and roasted hazelnuts.
100% Kona - Mild acidity and medium body with notes of honey, milk chocolate and
almonds.
100% Maui - A complex coffee with a green apple - like acidity, medium silky body with
notes of ripe papaya, sweet guava.
Honolulu Blend - 10% Kona Blend well balanced with notes of chocolate covered
berries, caramel and roasted almonds.
Kona Blend - A heavy bodied coffee with complex notes of sweet ripe fruits, raw honey,
milk chocolate and raw almonds. 25% Kona.
Lava Roast - Darkest roast blend, heavy cream like body and notes of dark chocolate
and cocoa nibs.
Kona Extra fancy - Notes of wild honey, sweet flowers ripe melon, and milk chocolate.
Bakery - Pastries, cakes, desserts and savory items.
Gourmet Food - Artisan chocolate Bar, Tropical Maui Jam, Chocolate covered Kona
coffee beans, Tea, Kona Coffee BBQ rubs, Big Island Bees Honey.
• Premium
Pricing
Strategy
• Downtown,
Vancouver
•Coffee based drinks
•Speciality coffee
beans
•Freshly baked goods
with local ingredients
•Gourmet food and
merchandise
•Promotion through
PR
•Word of mouth
•In-store promotion
and branding
•Media - digital,
radio, out of home PROMOTION PRODUCT
PRICEPLACE
10. PLACE: Downtown, Vancouver, right next to Nelson Square which houses executive’s offices
suggesting it's a high end area.
Vancouver, being a coffee loving city, people are always open and willing to experiment new
beverages from other cultures that is the reason why other coffee companies also selected
Vancouver for starting their business in Canada(*Starbucks)
PRICE: Price being one of the most important factors in the marketing mix has to be well thought
off. It has to reflect the brand image and what it stands for. Honolulu coffee being a brand that
sells exclusive coffee namely 100% pure Kona coffee it has adopted a premium pricing strategy.
The reason being it is the only coffee outlet that sells 100% pure Kona coffee (not blended) that
they farm and most importantly roast themselves. They would like to cater to a niche market and
keep an exclusive image hence going with this particular pricing strategy. Furthermore, the
demand for our product will be elastic demand in nature.
PROMOTION: Honolulu coffee is already making their presence among customers through the
use of social media like Instagram, Twitter and Facebook. They are very popular from these
media. In Canada, they will promote their brand in following ways:
Promotion through PR
Word of mouth
In-store promotion
Media -radio, out of home
Digital
Prom
otion
• Souveniers
• Free Shipping for
Special occasions
• Free gifts for certain
purchase
• In - store
promotions
Socia
l
Media
• Facebook
• Instagram
• Twitter
Averti
sing
• Out of Home
• Radio
PR • Special events
11. COMMUNICATION MIX
CHANNEL STRATEGY
Honolulu coffee has a direct channel strategy as they own the entire channel that starts
from growing the beans to selling them in stores as beans or as a beverage.
One can also order Honolulu Coffee. 100% Kona beans from any corner of the world and
get it delivered to your doorstep. Domestic shipments are sent via either the United States
Postal Service (USPS) or United Parcel Service (UPS). Shipping costs are calculated at
check-out at Honolulu Coffee Company’s commercial shipping rate. International
shipments are sent via U.S. Postal Service Express Mail or UPS.
When they arrive in Vancouver we would propose the use of an Omni-channel strategy
on their existing strategy. Omni-channel strategy needs a high digital presence especially
in Vancouver. The Omni-channel customer experience begins with generating awareness
through advertising. Interested consumers will then look up the product online. The
customer can research all of the product attributes on the website and other digital fronts.
They can find the store location for an experience or order coffee beans online and getting
it delivered through domestic logistics and supply chain. The purchase package will
prompt the customer to share the in-store Hawaiian experience on social media and create
personal profiles. Special coupons, offers and new products ranges can be sent as emails
to these new customers who created their profiles. This way, products are supplied with
ease and a good customer base is built.
FINANCIAL ANALYSIS
Market analysis Summary
The Canadian coffee market during 2015 saw a moderate growth in terms of volume (4%) but a
comparatively stronger value growth (16%) reaching sales of 83,590 tonnes and C$2.7 billion.
The current coffee drinker trend shows that there is an increase in popularity of fresh ground
coffee pods and a wider demand for product variety and speciality coffees. The two coffee market
leaders currently are Keurig Canada and Kraft Canada Inc. with shares of 33% and 25%. Honolulu
coffee company will enter the North American market by establishing its first ever outlet in
Vancouver. Vancouver being a market which is very receptive to experimenting and trying out
new beverages from different cultures proves to be a fertile market to enter from. Honolulu coffee
will try and establish a strong loyal, unique customer base.
12. Sales forecast
Honolulu coffee will try and establish a strong customer base by pulling in customers who have
already expressed a demand for the product and new customers who enjoy speciality coffee. The
company will try and capture 0.45% of market share in Vancouver in the first five years. As the
Market is growing by a value of 16% we are assuming that Honolulu coffee will grow by a
maximum of 6% per annum.
Pro Forma Cash flow
Pro Forma Cash flow 2016 2017 2018 2019 2020
Cash Sales CAD
500,000
CAD
580,000
CAD
672,800
CAD
780,448
CAD
905,320
Expenditures
Cash spending CAD
150,000
CAD
174,000
CAD
201,840
CAD
234,134
CAD
271,596
Bill payments CAD
250,000
CAD
290,000
CAD
336,400
CAD
390,224
CAD
452,660
Subtotal spent on
operations
CAD
400,000
CAD
464,000
CAD
538,240
CAD
624,358
CAD
724,256
Repayment of
borrowing
CAD
3,500
CAD
3,500
CAD
3,500
CAD
3,500
CAD
3,500
Long term liabilities CAD - CAD
3,585
CAD
3,961
CAD
3,961
CAD
3,961
Purchase long term
assets
CAD - CAD
3,000
CAD
3,000
CAD
3,000
CAD
3,000
Subtotal cash spent CAD
403,500
CAD
474,085
CAD
548,701
CAD
634,819
CAD
734,717
Net Cash Flow CAD
96,500
CAD
105,915
CAD
124,099
CAD
145,629
CAD
170,603
Cash carry forward CAD - CAD
96,500
CAD
202,415
CAD
326,514
CAD
472,143
Cash balance CAD
96,500
CAD
202,415
CAD
326,514
CAD
472,143
CAD
642,746
13. Market share forecast
Market Share % 2015 2016 2017 2018 2019 2020
Honolulu Coffee 0% 0.25% 0.30% 0.35% 0.40% 0.45%
Kraft Canada Inc. 32.50% 33% 33.50% 33.70% 34.75% 34.80%
Keurig Canada Inc. 25.40% 25.30% 25.30% 26% 24.70% 25.00%
Starbucks coffee Canada
Inc.
4.90% 4.60% 4.30% 3.90% 3.90% 3.85%
Nestle Canada Inc. 4.40% 4.20% 4.20% 4.00% 4.00% 4.00%
JM Smucker Canada Inc. 4.20% 4.20% 4.05% 3.90% 3.90% 3.90%
Kicking Horse coffee
Co Ltd
3.60% 3.60% 3.40% 3.50% 3.40% 3.42%
Tim Hortons Inc. 2.80% 2.70% 2.50% 2.90% 3.20% 3.21%
Others 22.00% 22.00% 22.30% 21.00% 21.00% 21.37%
Breakeven analysis
Honolulu coffee might have average monthly fixed costs of CAD30,000 per month and with a
contribution margin of 65% (as they have high prices and several articles suggest that they have
one of the highest profit margin), then the company will have to have a sales volume of around
CAD 46,152 per month to break even.
CONTINGENCY PLAN
A contingency plan comes into play when the primary marketing plan fails. In this case, Honolulu
coffee’s success in the Canadian market is heavily focussed on the communication mix that the
company will use.
In case the primary communication is not effective,
1. There will be heavy focus on experiential marketing around the brand. 100% Kona is the
brand’s USP.
2. The unchanged quality, exclusivity and luxurious attributes of the Kona beans would be
heavily focussed on Sampling in the name of the taste and aroma.
3. Increased communication strategy would be added to the already existing mix in order to
increase brand awareness. Targeting a niche customer base won’t be easy thus the
communication and marketing mix needs to evolve every time it fails.
14. REFERENCES
BPlan. (n.d.). Retrieved from
http://www.bplans.com/coffee_shop_business_plan/financial_plan_fc.php
CAD. (n.d.). Coffee Association of Canada. Retrieved from http://www.coffeeassoc.com/coffee-
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