This document provides an overview of international business concepts including:
1. Definitions of international business and the process of internationalization from domestic to global levels.
2. Key drivers of globalization including costs, technology, government policies, and competition.
3. Common approaches to international business such as ethnocentric, regiocentric, geocentric, and polycentric orientations.
4. Important theories of international trade including absolute advantage, comparative advantage, and the Heckscher-Ohlin theory.
This document discusses international marketing and various strategies for entering foreign markets. It begins with quotes highlighting the global nature of business today. It then covers topics like the growth in international trade, differences between domestic and international marketing, factors driving firms to go global, objectives of international marketing, and common market entry strategies like exporting, licensing, joint ventures, and direct investment. Key strategies discussed in more depth include exporting, alliances, and different modes of foreign market entry.
This document discusses various concepts in international business, including definitions, approaches, drivers of globalization, and theories of international trade. It defines international business as extending business activities across national borders to target international customers. The main approaches discussed are ethnocentric, regiocentric, geocentric, and polycentric orientations. Key drivers of globalization include costs, technology, government policies, and competition. Important theories covered include absolute advantage, comparative advantage, Heckscher-Ohlin theory, and product life cycle theory.
The document discusses the World Trade Organization (WTO) and international business. It provides background on the WTO, noting that it is the most powerful international organization dealing with trade between nations. It aims to help producers, exporters, and importers conduct business. There are arguments for and criticisms against the WTO. The document also discusses what constitutes international business and different types of international firms and strategies companies use for expanding internationally.
Complete detail on International Business Dynamics first Module-1
Introduction Chapter, Contents Meaning and definition of International Business to Significance to Aid International Managers please go through it, If any inputs or queries reach me through Instagram and Facebook (allnewcrazy)
International marketing refers to marketing activities that cross national borders. It involves identifying foreign markets, selecting market entry strategies, and developing marketing mixes tailored to compete abroad. The main approaches are exporting, joint ventures, and foreign direct investment like assembly or manufacturing plants. Effective international marketing requires understanding differences in cultures, laws, and economies between countries while maintaining a consistent global brand. It presents new opportunities but also challenges of adapting to varied international consumer behaviors and business environments.
This document provides an overview of international business concepts including:
1. Definitions of international business and the process of internationalization from domestic to global levels.
2. Key drivers of globalization including costs, technology, government policies, and competition.
3. Common approaches to international business such as ethnocentric, regiocentric, geocentric, and polycentric orientations.
4. Important theories of international trade including absolute advantage, comparative advantage, and the Heckscher-Ohlin theory.
This document discusses international marketing and various strategies for entering foreign markets. It begins with quotes highlighting the global nature of business today. It then covers topics like the growth in international trade, differences between domestic and international marketing, factors driving firms to go global, objectives of international marketing, and common market entry strategies like exporting, licensing, joint ventures, and direct investment. Key strategies discussed in more depth include exporting, alliances, and different modes of foreign market entry.
This document discusses various concepts in international business, including definitions, approaches, drivers of globalization, and theories of international trade. It defines international business as extending business activities across national borders to target international customers. The main approaches discussed are ethnocentric, regiocentric, geocentric, and polycentric orientations. Key drivers of globalization include costs, technology, government policies, and competition. Important theories covered include absolute advantage, comparative advantage, Heckscher-Ohlin theory, and product life cycle theory.
The document discusses the World Trade Organization (WTO) and international business. It provides background on the WTO, noting that it is the most powerful international organization dealing with trade between nations. It aims to help producers, exporters, and importers conduct business. There are arguments for and criticisms against the WTO. The document also discusses what constitutes international business and different types of international firms and strategies companies use for expanding internationally.
Complete detail on International Business Dynamics first Module-1
Introduction Chapter, Contents Meaning and definition of International Business to Significance to Aid International Managers please go through it, If any inputs or queries reach me through Instagram and Facebook (allnewcrazy)
International marketing refers to marketing activities that cross national borders. It involves identifying foreign markets, selecting market entry strategies, and developing marketing mixes tailored to compete abroad. The main approaches are exporting, joint ventures, and foreign direct investment like assembly or manufacturing plants. Effective international marketing requires understanding differences in cultures, laws, and economies between countries while maintaining a consistent global brand. It presents new opportunities but also challenges of adapting to varied international consumer behaviors and business environments.
The document discusses Porter's Diamond Model and the Philippine IT industry. It begins with an introduction to international marketing concepts like domestic vs international marketing and stages of international marketing. It then provides an overview of Porter's Diamond Model and its theory of competitive advantage. The main body of the document focuses on the IT industry of the Philippines, including why companies choose the Philippines over India for outsourcing services. It compares the Philippines and India as outsourcing destinations and concludes that the Philippines is gaining a competitive advantage in the IT outsourcing industry.
The term globalization derives from the word globalize, which refers to the emergence of an international network of economic systems. Globalisation refers to rapid increase in the share of economic activity taking place across national borders. It goes beyond the international trade includes goods and services, delivered &sold & movement of capital.
Globalization or globalisation is the trend of increasing interaction between people or companies on a worldwide scale due to advances in transportation and communication technology, normally beginning with the steamship and the telegraph in the early to mid-1800s. With increased interactions between nation-states and individuals came the growth of international trade, ideas, and culture. Globalization is primarily an economic process of integration that has social and cultural aspects, but conflicts and diplomacy are also large parts of the history of globalization.
Unit 3 international marketing and intelligenceVipul Kumar
international marketing and intelligence
International Marketing – Nature, comparison with domestic marketing, benefits from international marketing; Major Activities - Market assessment, An overview of product decisions, promotion, decisions, pricing decisions, distribution decisions and product life cycle in international context. Marketing, Research: Information required, sources of information; International Marketing Information System.
The document summarizes the topics of an international business presentation, including:
1) The importance of international business and how it benefits materials sourcing, global opportunities, and political relations.
2) How culture influences global business through consumer behavior, communication styles, and business practices.
3) How governments can help or hinder international business through various policies and political risks.
Bontimel, bernadette joy s. international marketing (1)Sari Arciga
The document provides information about international marketing. It defines international marketing as marketing carried out across national borders. It discusses reasons why companies engage in international markets, including growth, finding new employees and resources, diversification, and ideas. It also outlines different concepts companies use when marketing internationally, such as the domestic market extension concept, multi-domestic market concept, and global marketing concept. Finally, it discusses reasons governments provide for restricting trade, such as national security, protecting infant industries, and retaliation against other countries' trade restrictions.
International business refers to commercial transactions that cross national borders, including trade of goods, services and economic resources between two or more countries. A multinational enterprise conducts business operations in multiple countries. Companies engage in international business to expand sales into new markets, access resources like labor at lower costs, and minimize risks by diversifying beyond their domestic market. The goal is typically company growth or expansion through a global business strategy.
The document discusses various aspects of globalization including:
1) Globalization refers to the increasing integration and interaction between countries through international trade, flow of capital and technology.
2) Key drivers of globalization include multinational corporations, the WTO, World Bank and IMF.
3) Firms operate globally to access new markets, raw materials, labor and gain economies of scale. However, globalization benefits are not evenly distributed.
This document discusses key concepts for doing business in global markets. It covers comparative and absolute advantage in international trade, and why countries benefit from free trade. Import/export terms and metrics like the balance of trade and balance of payments are defined. Various strategies for entering foreign markets are outlined, including licensing, exporting, franchising, contract manufacturing, joint ventures, and foreign direct investment. Forces that companies must consider in global business are also reviewed, such as sociocultural, economic, legal/regulatory, and physical differences between countries.
The document outlines the syllabus for an International Business course, covering topics such as the meaning and nature of international business, drivers of internationalization, theories of international trade, international institutions, and foreign market entry strategies. Major players in international business discussed include multinational corporations, which operate in multiple countries and maintain headquarters in a home country to coordinate global operations. Benefits and challenges of internationalization for both host and home countries are also examined.
International business strategy refers to plans that guide commercial transactions between entities in different countries. There are various methods companies use to do business internationally, such as global sourcing, exporting, importing, licensing and franchising, strategic alliances, and establishing foreign subsidiaries. While international business has occurred for over a century, new opportunities are growing for both large corporations and small businesses to expand their operations globally through approaches like strategic partnerships and online networking.
International marketing involves planning and executing marketing strategies across national borders. There are some key differences between domestic and international marketing. For international marketing, companies must consider various legal, political, cultural, economic and technological factors in different countries. When developing marketing strategies, companies segment target markets and aim to "think globally but act locally". Successful international marketing requires an understanding of cultural and structural differences between countries.
This document provides a syllabus for an International Business course offered as part of an MBA program. The syllabus outlines 4 modules that will be covered in the course: 1) Introduction to International Business, 2) International Business Theories and Trade Policy, 3) International Institutions, and 4) World Market Environment and Foreign Market Entry Strategies. Module 4 defines international marketing and discusses the political, legal, cultural, economic environments companies must consider when entering foreign markets. It also outlines various foreign market entry strategies such as exporting, licensing, franchising, and acquisitions. Suggested readings are provided at the end.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
Globalization refers to the increasing integration and interaction of economies, markets, technologies and cultures around the world. There are several key aspects of globalization, including the integration of economies and financial markets, opportunities for businesses and labor to operate internationally, and the growth of multinational corporations. While globalization can generate economic opportunities, its benefits are often unevenly distributed and can increase inequality between rich and poor. Major players in globalization include multinational firms, organizations like the WTO that negotiate trade agreements, and the World Bank and IMF that provide loans to governments. For firms to operate globally, they must consider factors like market regulations, infrastructure, government support, resources and competitors in foreign markets when deciding how to enter new countries
This document discusses various aspects of international marketing, including differences from domestic marketing. It covers reasons for firms to engage in international business, such as market saturation or trade deficits domestically. Multinational corporations play a key role through foreign direct investment and operations in other countries. Common entry strategies include exporting, contractual agreements, joint ventures, and manufacturing subsidiaries abroad.
The document discusses globalization and its benefits. It defines globalization as businesses dealing in markets around the world beyond local and national markets. Globalization promotes prosperity in countries that embrace it. Global companies operate from multiple countries and continents to cater to various markets. Industries like automobiles, consumer electronics, and commercial aircraft experience global competition. Benefits of globalization include increased foreign investments, cost reductions, cultural acceptance, and technology transfers across countries. However, globalization can also exploit cheap labor and influence political decisions.
International Business Shivaji University SyllabusIshwar Bulbule
1. The document discusses the concept of international business, which involves business transactions across national borders, ranging from small export/import firms to large multinational corporations.
2. It describes how international businesses have grown significantly with globalization and liberalization since the 1970s, dominating the global economy.
3. International businesses must balance global and local operations and considerations, such as complying with local laws while profiting in home countries. They must also manage employment responsibly across different cultures and regulations.
A multinational corporation (MNC) operates in more than one country. International marketing differs from domestic marketing in several key ways, including dealing with different political entities, legal systems, monetary systems, and trade restrictions between countries. Culture and society greatly influence business activities and decisions through changing consumer preferences, demographics, advertising techniques, and internal company policies. McDonald's primarily uses franchising as its entry model in foreign markets, which allows for rapid global expansion at relatively low cost and risk by transferring responsibilities to local franchisees. Market segmentation divides markets into distinct subsets to better target customer groups. The purpose of international market segmentation is to target segments across national borders in a standardized way to gain economies of scale while still adapting to local customer
Global management refers to how organizations manage international business activities like sales, marketing, hiring, and finance. The document discusses concepts like absolute advantage, comparative advantage, exports, imports, and protectionism. It also outlines strategies for international operations such as working through foreign intermediaries, licensing agreements, and strategic alliances. Successfully operating in a global environment requires understanding different cultures, business customs, and managing political and ethical challenges.
International marketing involves the exchange of goods and services across national borders. It refers to planning, pricing, promoting, and distributing a company's products internationally. The key aspects of international marketing are that it occurs across national boundaries, involves all marketing functions, and facilitates the flow of goods and services between countries. The overall goal of international marketing is to bring countries closer through trade to encourage globalization and economic development.
The document discusses Porter's Diamond Model and the Philippine IT industry. It begins with an introduction to international marketing concepts like domestic vs international marketing and stages of international marketing. It then provides an overview of Porter's Diamond Model and its theory of competitive advantage. The main body of the document focuses on the IT industry of the Philippines, including why companies choose the Philippines over India for outsourcing services. It compares the Philippines and India as outsourcing destinations and concludes that the Philippines is gaining a competitive advantage in the IT outsourcing industry.
The term globalization derives from the word globalize, which refers to the emergence of an international network of economic systems. Globalisation refers to rapid increase in the share of economic activity taking place across national borders. It goes beyond the international trade includes goods and services, delivered &sold & movement of capital.
Globalization or globalisation is the trend of increasing interaction between people or companies on a worldwide scale due to advances in transportation and communication technology, normally beginning with the steamship and the telegraph in the early to mid-1800s. With increased interactions between nation-states and individuals came the growth of international trade, ideas, and culture. Globalization is primarily an economic process of integration that has social and cultural aspects, but conflicts and diplomacy are also large parts of the history of globalization.
Unit 3 international marketing and intelligenceVipul Kumar
international marketing and intelligence
International Marketing – Nature, comparison with domestic marketing, benefits from international marketing; Major Activities - Market assessment, An overview of product decisions, promotion, decisions, pricing decisions, distribution decisions and product life cycle in international context. Marketing, Research: Information required, sources of information; International Marketing Information System.
The document summarizes the topics of an international business presentation, including:
1) The importance of international business and how it benefits materials sourcing, global opportunities, and political relations.
2) How culture influences global business through consumer behavior, communication styles, and business practices.
3) How governments can help or hinder international business through various policies and political risks.
Bontimel, bernadette joy s. international marketing (1)Sari Arciga
The document provides information about international marketing. It defines international marketing as marketing carried out across national borders. It discusses reasons why companies engage in international markets, including growth, finding new employees and resources, diversification, and ideas. It also outlines different concepts companies use when marketing internationally, such as the domestic market extension concept, multi-domestic market concept, and global marketing concept. Finally, it discusses reasons governments provide for restricting trade, such as national security, protecting infant industries, and retaliation against other countries' trade restrictions.
International business refers to commercial transactions that cross national borders, including trade of goods, services and economic resources between two or more countries. A multinational enterprise conducts business operations in multiple countries. Companies engage in international business to expand sales into new markets, access resources like labor at lower costs, and minimize risks by diversifying beyond their domestic market. The goal is typically company growth or expansion through a global business strategy.
The document discusses various aspects of globalization including:
1) Globalization refers to the increasing integration and interaction between countries through international trade, flow of capital and technology.
2) Key drivers of globalization include multinational corporations, the WTO, World Bank and IMF.
3) Firms operate globally to access new markets, raw materials, labor and gain economies of scale. However, globalization benefits are not evenly distributed.
This document discusses key concepts for doing business in global markets. It covers comparative and absolute advantage in international trade, and why countries benefit from free trade. Import/export terms and metrics like the balance of trade and balance of payments are defined. Various strategies for entering foreign markets are outlined, including licensing, exporting, franchising, contract manufacturing, joint ventures, and foreign direct investment. Forces that companies must consider in global business are also reviewed, such as sociocultural, economic, legal/regulatory, and physical differences between countries.
The document outlines the syllabus for an International Business course, covering topics such as the meaning and nature of international business, drivers of internationalization, theories of international trade, international institutions, and foreign market entry strategies. Major players in international business discussed include multinational corporations, which operate in multiple countries and maintain headquarters in a home country to coordinate global operations. Benefits and challenges of internationalization for both host and home countries are also examined.
International business strategy refers to plans that guide commercial transactions between entities in different countries. There are various methods companies use to do business internationally, such as global sourcing, exporting, importing, licensing and franchising, strategic alliances, and establishing foreign subsidiaries. While international business has occurred for over a century, new opportunities are growing for both large corporations and small businesses to expand their operations globally through approaches like strategic partnerships and online networking.
International marketing involves planning and executing marketing strategies across national borders. There are some key differences between domestic and international marketing. For international marketing, companies must consider various legal, political, cultural, economic and technological factors in different countries. When developing marketing strategies, companies segment target markets and aim to "think globally but act locally". Successful international marketing requires an understanding of cultural and structural differences between countries.
This document provides a syllabus for an International Business course offered as part of an MBA program. The syllabus outlines 4 modules that will be covered in the course: 1) Introduction to International Business, 2) International Business Theories and Trade Policy, 3) International Institutions, and 4) World Market Environment and Foreign Market Entry Strategies. Module 4 defines international marketing and discusses the political, legal, cultural, economic environments companies must consider when entering foreign markets. It also outlines various foreign market entry strategies such as exporting, licensing, franchising, and acquisitions. Suggested readings are provided at the end.
WTO & Trade Issues - International Trade Environment.pptxDiksha Vashisht
To better understand how modern global trade has evolved, it’s important to understand how countries traded with one another historically. Over time, economists have developed theories to explain the mechanisms of global trade.
The main historical theories are called classical and are from the perspective of a country, or country-based.
Globalization refers to the increasing integration and interaction of economies, markets, technologies and cultures around the world. There are several key aspects of globalization, including the integration of economies and financial markets, opportunities for businesses and labor to operate internationally, and the growth of multinational corporations. While globalization can generate economic opportunities, its benefits are often unevenly distributed and can increase inequality between rich and poor. Major players in globalization include multinational firms, organizations like the WTO that negotiate trade agreements, and the World Bank and IMF that provide loans to governments. For firms to operate globally, they must consider factors like market regulations, infrastructure, government support, resources and competitors in foreign markets when deciding how to enter new countries
This document discusses various aspects of international marketing, including differences from domestic marketing. It covers reasons for firms to engage in international business, such as market saturation or trade deficits domestically. Multinational corporations play a key role through foreign direct investment and operations in other countries. Common entry strategies include exporting, contractual agreements, joint ventures, and manufacturing subsidiaries abroad.
The document discusses globalization and its benefits. It defines globalization as businesses dealing in markets around the world beyond local and national markets. Globalization promotes prosperity in countries that embrace it. Global companies operate from multiple countries and continents to cater to various markets. Industries like automobiles, consumer electronics, and commercial aircraft experience global competition. Benefits of globalization include increased foreign investments, cost reductions, cultural acceptance, and technology transfers across countries. However, globalization can also exploit cheap labor and influence political decisions.
International Business Shivaji University SyllabusIshwar Bulbule
1. The document discusses the concept of international business, which involves business transactions across national borders, ranging from small export/import firms to large multinational corporations.
2. It describes how international businesses have grown significantly with globalization and liberalization since the 1970s, dominating the global economy.
3. International businesses must balance global and local operations and considerations, such as complying with local laws while profiting in home countries. They must also manage employment responsibly across different cultures and regulations.
A multinational corporation (MNC) operates in more than one country. International marketing differs from domestic marketing in several key ways, including dealing with different political entities, legal systems, monetary systems, and trade restrictions between countries. Culture and society greatly influence business activities and decisions through changing consumer preferences, demographics, advertising techniques, and internal company policies. McDonald's primarily uses franchising as its entry model in foreign markets, which allows for rapid global expansion at relatively low cost and risk by transferring responsibilities to local franchisees. Market segmentation divides markets into distinct subsets to better target customer groups. The purpose of international market segmentation is to target segments across national borders in a standardized way to gain economies of scale while still adapting to local customer
Global management refers to how organizations manage international business activities like sales, marketing, hiring, and finance. The document discusses concepts like absolute advantage, comparative advantage, exports, imports, and protectionism. It also outlines strategies for international operations such as working through foreign intermediaries, licensing agreements, and strategic alliances. Successfully operating in a global environment requires understanding different cultures, business customs, and managing political and ethical challenges.
International marketing involves the exchange of goods and services across national borders. It refers to planning, pricing, promoting, and distributing a company's products internationally. The key aspects of international marketing are that it occurs across national boundaries, involves all marketing functions, and facilitates the flow of goods and services between countries. The overall goal of international marketing is to bring countries closer through trade to encourage globalization and economic development.
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International marketing presentation.pptx
1. Chapter one
The concepts of international marketing
Introduction
The modern world is organized on the theory that each nation
state is sovereign and independent from other countries.
In reality, however, no country can completely isolate its internal
affairs from external forces.
Even the most inward-looking regimes realized the limitations of
their own resources as well as the benefits of opening up their
borders.
Today most business activities are global in scope.
2. Cont…
Whether or not a company wants to participate directly
in international business, it can not escape the effect of
the ever-increasing number of domestic firms exporting,
importing, and/or manufacturing abroad; the number of
foreign-based firms operating in most markets; the
growth of regional trade areas; the rapid growth of world
markets; and the increasing number of competitors for
global markets.
3. Cont…
Of all the trends affecting global business today, some of them
stand out as the most dynamic and as the ones that are influencing
the shape of international business:
a) The interdependence of the world economies.
b) The rapid growth of regional free trade areas such as EU,
NAFTA, ASEAN and APEC.
c) The increase in wealth and growth in most parts of the world,
causing enhanced purchasing power.
d) Availability of advanced methods of communication and
transportation due to developments in information technology
etc.
4. Cont…
These forces affecting the international business have
led to a dramatic growth in international trade and have
contributed to a perception that world has become a
smaller and interdependent place.
If we look at the Swiss Multinational Company, Nestlé,
‘The Food Company of the World’, it claims its products
are sold in every country in the world.
It has factories in more than 80 countries and it has
many brands that are recognized all over the world.
5. Cont…
The challenge of international marketing is to develop strategic
plans that are competitive in these intensifying global markets.
Strategic marketing is a method through which an organization
differentiates itself from its competition by focusing on its
strengths to provide better service and value to its customers.
Strategic marketing concerns the choice of policies aiming at
improving the competitive position of the firm, taking account of
challenges and opportunities proposed by the competitive
environment.
6. Cont…
The difficulties created by different environments and culture
are the international marketer’s primary concern.
The primary obstacles to success in international marketing
are a person’s self-reference criterion (SRC) and an associated
ethnocentrism.
The SRC is an unconscious reference to one’s own cultural
values, experiences, and knowledge as a basis for decisions.
Closely connected is ethnocentrism, that is, the notion that
people in one’s own company, culture, or country know best
how to do things.
7. Cont…
A study of international marketing should begin with an
understanding of what marketing is and how it operates in an
international context.
We hope you can remember the concepts of general marketing you
have seen in your principles of marketing.
Lets define what “marketing “means?
"Marketing is the human activity directed at satisfying needs &
wants through exchange process" (Philip Kotler).
"Marketing management is the process of planning and executing
the conception, pricing, promotion, and distribution of ideas,
goods, and services to create an exchange that satisfy individual
and organizational goals." (Philip Kotler).
8. International marketing: is the performance of business
activities that designed to plan, price, promote, and
direct the flow of a company’s goods and services to
consumers or users in more than one nation for a profit.
It is marketing across boundaries.
International marketing: can also be defined as the
process of planning and conducting transactions across
the national borders to create exchange that satisfies
the objectives of individuals and organizations.
9. The basic nature of marketing does not changed when it extends
beyond national boundaries, but international marketing, unlike
domestic marketing, requires operating simultaneously in more
than one kind of environment.
Operations in different environment must be coordinated, and the
experience gained in one country is used for making decisions in
another country.
Domestic marketing: is concerned with the marketing practices
within the researchers or Marketers home country (domestic
market).”
10. Cont…
A. Domestic Marketing
Awareness of domestic market is high, hence one can often do
without market research.
As the control is over a single set up, administration is relatively
easy
As the product is designed for the market, question of adapting
does not raise
Single market, single message, question of adaptation limited to
sub segments, media choice, known with certainty
11. Cont…
International marketing
Market research is very important
Multiple markets, multiple mix of marketing variables demand a
new set up of administrative machinery.
Product has to be adapted to every market segment
Multiple market, multiple message depending on the emphasis
demanded by each market message may be adapted to new
markets or could be universal-complex media availability etc.
There is two levels of uncontrollable uncertainity.
(Discuss the meaning of adaption &adoption)
12. Cont…
Export Marketing
This covers all marketing activities involved in exporting of
organizations product to other countries.
The primary focus of the organization is the domestic
marketing but it also tries to search market outside home
country and try to adapt the product to local requirement
through product modification.
The product is produced in the domestic market.
The management tries to sell surplus product outside the home
market.
13. Cont…
Export marketing means exporting goods to other
countries of the world as per the procedures framed by the
exporting country as well as by the importing country.
According to B. S. Rathor “Export marketing includes the
management of marketing activities for products which
cross the national boundaries of a country”.
“Export marketing means marketing of goods and
services beyond the national boundaries”.
14. International Trade Concept and Theory
International Trade: is the exchange of goods and services
between one country (and its resident) and other countries (and
their residents).
International trade is the exchange of capital, goods, and services
across international borders.
The theory, indeed form the basis from which we understand why
two nations engage in trade.
Export, In International Trade, "exports" refers to selling goods
and services produced in the home country to other countries.
15. Cont…
“Import In International Trade, “imports" refers to
buying goods and services produced in a foreign country
to other countries.
A nation trades because it expects to gain something from
its trading partner. One may ask whether trade is like a
zero-sum game, in the sense that one must lose so that
another will gain.
Discuss what does it “zero sum game and positive sum
game mean”?
16. Cont…
There are a number of factors that influence a county’s
decision to import or export certain products.
Some countries can produce items that most countries cannot.
In this case they will want to export the product since they will
be able to gain a large part of the global market.
Theories of trade: are those theories that explain why and how
international trade benefits countries involved in it. Many such
theories advanced so far.
Some that gained popularity, however, are the following ones:
17. Absolute advantage
A nation is said to have an Absolute Advantage (AA) over another
nation when its cost of production of the good is less than the other
nation’s cost of production of the good (Adam Smith 1723-1790).
Smith’s theory was that trade between countries was based on who
had the absolute advantage in producing a good or service.
Absolute advantage is defined as the ability to produce a specific
product more efficiently than any other nation.
Eg. Ethiopian climate is appropriate for coffee production and not
appropriate for the production of wheat/sinde and the reverse is
true for canada. Can they engaged in trade? How?
18. A nation is said to have a Comparative Advantage over another nation in
the manufacturing of a good when its opportunity cost in the
manufacture of that good is less than the opportunity cost of the other
nation’s manufacture of the same good (David Ricardo 1772-1823).
He believed that even if a country could produce their own goods and
services more economically than other countries they may still decide to
trade with another country.
Whenever an individual or a country decides to do one thing they are
also choosing not to do something else, since countries and
individuals have limited time and resources.
19. Cont…
Comparative advantage is the ability of a nation to produce a specific
product more efficiently than any other product
The opportunity cost is the value of the next best alternative. It is the
value you are giving up to do something else with the resource.
If the profit from growing potato would be birr 10,000 and the profit
from growing Teff would be birr 20, 000 the opportunity cost of not
growing Teff would be birr 20,000.
In this example you may choose to grow wheat only if the profit you
could make from wheat would be at least birr 20, 000 since that is the
potential profit (opportunity cost) you are giving up by not growing Teff.
20. Management orientation/outlooks
Managers consciously or unconsciously will be influenced by their
philosophy of the world in respect of international marketing.
According to Dr. Howard p. there are three stages of outlook of
international marketing.
Ethnocentric Orientation
A person who assumes his/her home country is superior compared
to the rest of the world in marketing strategy and practice as
compared to others is said to have an ethnocentric orientation. The
ethnocentric oriented personnel similarities in markets and assume
the products and practices that succeeded in the home country will
be successful anywhere.
21. Cont…
Polycentric Orientation
The polycentric orientation is the opposite of ethnocentrism. The
term polycentric describes management’s often-unconscious
belief or assumption that each country in which a company does
business is unique.
Region centric and Geocentric Orientations
The geocentric orientation represents a synthesis of
ethnocentrism and polycentrism; it is a “worldview” that sees
similarities and differences in markets and countries and seeks to
create a global strategy that is fully responsive to local needs and
wants.
22. Cont…
A regiocentric manager might be said to have a worldview on a
regional scale.
For example, a U.S. company that focuses on the countries
included in the North American Free Trade Agreement (NAFTA)—
the United States, Canada, and Mexico --- has a regiocentric
orientation. Similarly, a European company that focuses its
attention on the EU or Europe is regiocentric.
23. International marketing involvement
There are 4 phases of international marketing involvement; which
are no direct foreign marketing, infrequent foreign marketing,
regular foreign market and international marketing.
In no direct foreign marketing stage, the company may not actively
involve in international marketing. But yet there are still have
possibility of the product to sell in oversea through the distributor
or wholesaler without the knowledge of the producer. Products
reach foreign markets indirectly–Trading companies–Foreign
customers who contact firm–Wholesalers–Distributors–Web sites
24. Cont…
Infrequent foreign marketing: caused by temporary surplus.
Firm has little or no intention of maintaining continuous
market representation.
Regular foreign marketing: Firm has production capacity
devoted to foreign markets. The primary focus of operations
and production is to service domestic market needs. Based on
overseas demand.
International marketing: is a phase in which domestic
companies have the capacity to produce goods to sell abroad
on persistent basis and have the possibility to operate globally
as well.
25. International marketing information system
International marketing information system is a complex
system, within the organizational structure, focused on
information flow from a company towards the
environment and vice versa.
IMIS should integrate, lead and organize all
communications between company and the environment.
It is the system designed to capture, store, update, analyze,
and display information about worldwide business activity.
26. Cont…
The company`s environment should be widely seen, that
takes information from all or most of the world market by
various market segments, other industries, various centers of
decision‐making and the like.
The tasks of the IMIS, in addition to the above, are monitoring
of business performance of organizational units of enterprises
in various markets, as well as the transmission of ideas and
experiences from other countries and regions of the
world to the organization.
27. Cont…
Collecting and processing data and information, and submission of
processed information in decision‐making must be timely.
This provides rationality in business decisions making.
Marketing information can lead marketing manager to:
Develop new products
Improve existing products
Make changes in promotion, price and distribution
strategies and tactics etc
IMIS should take a more important position in the
organizational structure of companies that are proactive and
market‐oriented.
28. Opportunities and challenges of international marketing
Challenges
Increasing global competition
Income gap
Environmental deterioration—pollution, over flooding,
desertification etc.
Infrastructural neglect / shortage—absence of roads, telephone
and transportation services.
Rapid technological changes
Shortages of skilled man power
29. Cont…
Opportunities
It is possible to get sufficient market / expand the market
territory
Survival and growth,,,,(Volume of sale increases)
Sales and profit
Diversification and employment
Inflation and Price Moderation
30. International product life cycle
Describes the diffusion process of an innovation across national
boundaries.
Products go through a cycle during which high income and mass
consumption countries initially export, then they gradually loss
their export market position and finally become importers of new
products from the country of invention and then shift from the position of
importers to exporters.
Finally, least developing countries shift from being importers to
exporters of the product. These shifts correspond to the stages in the
product life cycle.
Advanced nation becomes a victim of its own creation.
32. Concept of foreign exchange and Balance of payment
Foreign exchange transactions involve the purchase or sale of
one national currency against another.
Purchase of foreign goods and services can be thought of as
involving two sequential transactions: purchase of foreign
currency and purchase of foreign goods. Purchase of foreign
currency is made through the foreign exchange rate.
Thus, an exchange rate is the rate at which one currency is
converted into another, or a ratio that measures the value of one
currency in terms of another currency. The foreign exchange
rate is simply a price: the price of one national currency as
expressed by the value of another.
33. Cont…
The balance of payments is the record of all international trade
and financial transactions made by a country's residents.
The balance of payments (BOP) is the method countries use to
monitor all international monetary transactions at a specific
period of time. Usually, the BOP is calculated every quarter and
every calendar year.
A balance of payments deficit means the country imports more
goods, services and capital than it exports.
A balance of payments surplus means the country exports more
than it imports.
34. Trade barriers: are restrictions on free flow of goods and service by
government. We can classify trade barriers in two:
a. Tariff barrier
b. Non-Tariff barrier or administrative barrier.
There are various reasons site by government why they are imposing
measures to restrict free flow of goods and services in their
boundary.
To Protect infant home industry from advanced foreign competitors
35. Cont…
To conserve foreign currency: Uncontrolled import might result
in shortage of hard currency
To protect national economy from dumping; Dumping is selling
products below production cost. This is done by multinational
companies to get out domestic manufacturers from competition;
governments are imposing various fines to curb this situation.
To make economy self-reliant: Governments are protecting
domestic industry to give time and opportunity for the industry
so that they could compete in the future when the economy is
open.
36. Tariffs are taxes imposed on goods crossing one country. There
are various classification of tariffs based on various criteria.
Based on Direction
a. Import Tariff- is tariff imposed on imported goods to the country.
Tariff is levied on products which are entering in the country.
b. Export Tariff- is tariff levied on export of scarce resource to other
countries.
This is levied on products which are going out of the country
when there is insatiable demand in the home market.
37. Cont…
Based on Purpose
a. Protective Tariff- the purpose of the tariff is to protect home
country industry from foreign competitors heavy tariff will be
levied to make that product more expense as compared to domestic
competitors.
b. Revenue Tariff- the purpose is to generate tax revenue’s for the
government. Compared to a protective tariff it is relatively low.
Based on length
a. Tariff Surcharge- is protective tariff which is temporarily imposed
for short period of time to stabilize local economy.
38. Cont…
Countervailing Duty- a permanent surcharge, imposed on certain
imports when products are subsidized by foreign governments until the
foreign government stop its subsidy.
Based on Rates
a. Specific duties-are duties which are charged fixed amount of money per
volume or per weight. The duty is calculated based on standard physical
unit of a product. Product cost or price is not used to calculate this tariff.
b. Ad valorem duties- in this duty the tariff is calculated based on the
invoice value of the product. The percentage is fixed.
c. Combined rates- are a combination of specific duty and ad valorem.
39. Cont…
Based on Production, Distribution, Consumption
a. Single Stage sales tax- a tax is collected only at once in the supply
value chain. Tax is not collected until the product is sold by final
consumer.
b. Value added Tax (VAT) is a multistage, non-cumulative tax on
multiple channels. At every stage the product is sold to other party
tax is charged on the added value by deducting the tax already
paid. This is applied to any type of firms which have more than
ETB 500,000 turnover transaction.
c. Excise tax- a one time tax levied on sale of specific type of product
E.g. on alcohol.
40. Cont…
d. Cascade Tax- are collected at each stage in the manufacturing
and distribution chain and tax is calculated on the total value of a
product including taxe paid earlier in the value chain.
Types of Non-Tariff Barriers/administrative tarrifs
Non-tariff: barriers include all measures, other than traditional
tariffs, that are used to distort international trade flows.
There are various types of Non Tariff barriers the most common
includes:
a. Quotas: are restricting the amount of product imported in the
country to protect the local firms from fierce competition.
41. Cont…
b. Customs and entry procedures: like inspection, valuation etc
c. Financial Control: like
Exchange control: limiting the amount of hard currency
Multiple exchange rates- For encouraging export for
manufacturers the national bank sale hard currency to import raw
materials. To discourage import the banks sale hard currency at
higher rate.
Credit restrictions etc
THE END OF CHAPTER ONE
THANK YOU