This document discusses international mall trends and describes malls evolving into social and cultural hubs. It outlines several key trends for these hubs, including being large mixed-use destinations that are connected through free WiFi and technologies like Big Data, serve as delivery and distribution platforms, and focus on safety, environmental sustainability, and interconnected social communities and cultural events. Emerging hubs are described in Dubai, the Philippines, France, and the United States as examples.

1. International
Mall trends
Social & cultural
HUBS
Edouard DETAILLE
President @ FCE
Consulting company
We advise board members

2. DECEMBER 2013 – ON FOX NEWS

3. NOVEMBER 2015 – IN REAL

4. NOVEMBER 2015
It’s not only about what you get
It’s about what you leave
It’s where the digital meets the physical
It’s a
TODAY – THE MAIN INTERNATIONAL
MALL TREND
Social & cultural
HUBS

5. HUB
BIG IS BEAUTIFUL
MIXED ZONE (for workers, shoppers, tourists & leasures)
CONNECTED (free wifi, cloud hosting, BigData,…)
DELIVERY PLATFORM (distribution, click&collect,…)
SAFETY (physical security and cyber-security)
ENVIRONMENT (green)
SOCIAL
COMMUNITIES INTERCONNECTED
ENTERTAINMENT
PERSONNALISATION (bigdata is beautiful,…)
SERVICES
CULTURAL
CULTURAL TRENDS (pop up stores, artistic events, conventions…)
INTERNATIONAL (languages, tourism activities…)
CO-WORKING ZONES (new way to work start-up, rental offices…)
TECHNICS (IoT, AI, recycling energies, environmental solutions…)
INTERNATIONAL MALL TRENDS

6. HUB – BIG IS BEAUTIFUL
The MoW (Mall of the World) in Dubaï ($6.8b project) by 2020
9 times The Mall Of America, 180 million visitors a year, 48 million square feet of space

7. SM Seaside City Cebu in Philippines
470 000 sqm for $8.5 billion project
Opened last November 2015 for the 1st part
HUB – BIG IS BEAUTIFUL

8. HUB – CONNECTED
IS BEAUTIFUL

9. HUB
BIG IS BEAUTIFUL
MIXED ZONE (for workers, shoppers, tourists & leasures)
CONNECTED (free wifi, cloud hosting, BigData,…)
DELIVERY PLATFORM (distribution, click&collect,…)
SAFETY (physical security and cyber-security)
ENVIRONMENT (green)
SOCIAL
COMMUNITIES INTERCONNECTED
ENTERTAINMENT
PERSONNALISATION (bigdata is beautiful,…)
SERVICES
CULTURAL
CULTURAL TRENDS (pop up stores, artistic events, conventions…)
INTERNATIONAL (languages, tourism activities…)
CO-WORKING ZONES (new way to work start-up, rental offices…)
TECHNICS (IoT, AI, recycling energies, environmental solutions…)
CROSS INTERNATIONAL MALL TREND

10. E-Valley is a trifecta of
7 532 000 sq ft
Biggest logistic parc in Europe
Shopping/Offices/Services…
with
E-Valley is located near Lille in the North of France, where tech and retail
marketplaces converge.
Phase 1 for 2018
HUB – DELIVERY PLATFORM

11. MALL OF AMERICA
Recycles more than 60 percent of its waste
Sources it current power through Xcel Energy Minnesota Wind Source
program
Gets the largest LED parking garage lighting conversion project in the
nation, which reduced electrical consumption by 7 million KWH annually
Works on using water efficient plants and irrigation techniques to reduce
the use of potable water techniques by 50 percent
HUB – ENVIRONMENT

12. LES TERRASSES DU PORT
Located in Marseilles in the South of France, where tech and retail
marketplaces converge.
61 000 square meters with 190 shops
SOCIAL – ENTERTAINMENT

13. Morning Day time Evening Night
Social wall
SOCIAL – ENTERTAINMENT
LES TERRASSES DU PORT

14. DATA is the competitivity
DATA is the main part of the added value
Personal DATA Protection is a Fundamental Right
CYBER SECURITY is key
SOCIAL – PERSONALISATION& SERVICES

15. SOCIAL – PERSONALISATION& SERVICES
Source: We Are Social 2016
Social & Mobile connectivity
The world is connected

16. 50 billion
of connected objets within 2020*
$7 100 billion
for the market of the IoT within 2020*
$300 billion
for the potential market coming from smart buildings within 2022*
*Sources: Machine Research, IDC & CISCO 2016
CULTURAL – TECHNICS

17. Bespoke is a trifecta of
Coworking
Demo
Event spaces
Located at Westfield San Francisco in the epicenter of downtown, where
tech and retail marketplaces converge.
Opened in May 2015
CULTURAL – CO-WORKING ZONES

18. NOVEMBER 2015
International Mall trends
are about what you leave
where the digital meets the physical
They are all included in a
Social & cultural
HUBS

19. Fundraising Consulting Expertise
3 rue d’Anjou 75008 Paris FRANCE
‫مرسي‬