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INTERNATIONAL BROADCASTING
International broadcasting aims programming at foreign audiences for several reasons: 1) Ideological or propaganda reasons, such as promoting a positive national image or countering negative portrayals from other nations. 2) Advancing foreign policy interests and agenda by disseminating a nation's views on international affairs or regional events. 3) Providing news to populations experiencing repression or unrest that otherwise lack access to non-government sources. Religious broadcasters also use it for religious education and worship.
INTERNATIONAL BROADCASTING
- 1. NITHIN NATH, NEENA,SIVA, VINEETH INTERNATIONAL BROADCASTING GROUP NO. 6
- 2. International Broadcasting International broadcastingis broadcasting that is deliberately aimed at a foreign, rather than a domestic, audience.
- 3. International broadcasting Broadcasters inone country have several reasons to reach out to an audience in other countries
- 4. Reasons for international broadcasting IDEOLOGICALOR PROPAGANDA REASONS Many government-owned stations portray their nation in a positive, non-threatening way. This could be to encourage business investment and/or tourism to the nation. Another reason is to combat a negative image produced by other nations or internal dissidents, or insurgents Eg: Radio RSA broadcast news and opinion programming, which was often propaganda aimed at defending the apartheid regime and demonizing its opponents, like the African National Congress A third reason is to promote the ideology of the broadcaster Eg: A program on Radio Moscow from the 1960s to the 1980s was What is Communism?
- 5. Reasons for international broadcasting FOREIGNPOLICY INTERESTS AND AGENDA To advance a nation's foreign policy interests and agenda by disseminating its views on international affairs or on the events in particular parts of the world Eg: During the Cold War the American Radio Free Europe and Radio Liberty broadcasted news from "behind the Iron Curtain" that was otherwise being censored and promote dissent and occasionally, to disseminate disinformation. Currently the US operates similar services aimed at Cuba and the China.
- 6. Reasons for international broadcasting TheBBC World Service, the Voice of America, All India Radio and other western broadcasters have emphasized news broadcasts, particularly to countries that are experiencing repression or civil unrest and whose populations are unable to obtain news from non-government sources. In the case of emergencies, a nation may broadcast special programs overseas to inform listeners what is occurring. During Iraqi missile strikes on Israel during the 1991 Gulf War, Kol Israel relayed its domestic service on its shortwave service.
- 7. Reasons for international broadcasting Manystations are run by religious broadcasters and are used to provide religious education, religious music, or worship service programs. For example, Vatican Radio, established in 1931, broadcasts such programs. Another station, such as HCJB or Trans World Radio will carry brokered programming from evangelists. PROVIDE RELIGIOUS EDUCATION
- 8. Reasons for international broadcasting Tokeep expatriates in touch with the home country many broadcasters often relay their national domestic service on shortwave . Other reasons include teaching a foreign language. Eg: Radio Exterior de España's Spanish class or the Voice of America's broadcasts in Special English. CULTURAL REASONS In the case of major broadcasters such as the BBC World Service or Radio Australia, there is also an educational outreach.
- 9. Reasons for international broadcasting Anumber of international services such as the original BBC Empire Service, Radio Netherlands, France's Radio France International and others were founded in part with the goal of helping draw overseas empires closer to the mother country and provide closer cultural and communication connections between the home country and its colonies, a role that became largely obsolete due to decolonization.
- 10. SAME NEWS….DIFFERENT PERSPECTIVES Let ussee the different perspectives of three various international news channels about the capture and death of Muammar Gaddafi
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