INTERFACE, by apidays - APIs: the next 10 years June 8, 9 & 10 2022 API as Products - Best Practices for Implementing an API Program Alex Walling, Field CTO at RapidAPI Kyle Riordan, Sr. Product Marketing Manager at RapidAPI ------------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. APIs As Products
Best Practices For APIs To Achieve Your Digital Goals

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3. Speakers
Alex Walling
Field CTO,
RapidAPI
Kyle Riordan
Sr. Product Marketing
Manager, RapidAPI

4. RapidAPI - Trusted by Leaders and Millions of Users
Millions of
Developers
Tens of Thousands
of APIs
Trillions
Of API Calls
Empower Developers Everywhere to
Create Transformative Software Applications

5. Agenda
Building a Rollout Plan
4
Monetization
5
Digital Transformation Relies on APIs
1
Defining APIs as Products
2
Resourcing and Tooling
3
Demo
6

6. Digital Transformation Relies on APIs
Bring Products to Market Rapidly
Create Powerful Partner Ecosystems
Accelerate Innovation

7. Defining APIs As Products
Leverage feedback to improve
the product
Developers are now your target
audience
API Design and Experience is of
critical importance
Requirements Document

8. Resourcing People and Tech

9. Structuring The API Team
Single Team Ownership
Accountability and Autonomy
Hybrid Model
Best of Both Worlds
Cross-Organizational
Investment and Support

10. Choosing An API Hub
One place for all APIs
Open platform
Governance for every API
World-class developer experience

11. Launching The API Program

12. Building A Rollout Plan
Align on an API Hub Select Initial API Set Outline User Journeys
Establishing a single source
of truth for all of your APIs
Choosing an initial subset of
APIs enables focus and
insights
Provides the foundation for
an effective communication
plan
Communication Plan: Value and Direction

13. GTM Plan For External APIs
Communication Plan
Audience
Goal
Objectives
Preview
Trusted Partners
Private
Beta
Early Adopters
Private/Public
GA
Target Market/s
Public
EA
Internal
Developers
● Validate function
● ID bugs
● ID functionality
gaps
Private
Test Functionality Test Scale Validate Markets
Widespread
Adoption
● Test performance
at scale
● ID bugs
● ID functionality
requirements
● Test Market
Assumptions
● Validate workflows
and docs
● Test increased
scale
● Acquire user base
● Scale users
● Drive Revenue (if
appropriate)
● Track against
metrics

14. Monetization Models
Free Paid Indirect
No financial transaction or
requirement for use
Directly attributed revenue
on pay-per-use or
subscription basis
Revenue is attributed or
realized by another product
or initiative
Mix and Match

15. Internal API Programs
Supporting All Use Cases
External API Programs

16. Demo