This document discusses trends in the global cloud services market and the growth of the developer infrastructure sector in India. It notes that spending on development infrastructure is one of the largest and fastest growing segments in software as a service. In India, there are now 8 unicorns and multiple growth-stage startups in the developer infrastructure sector. As these markets mature, companies are evolving their go-to-market strategies from inside sales to product-led and community-led models. For India to become a global leader in developer infrastructure, the document argues it needs to focus on building out mission-critical infrastructure, developing talent, and strengthening global ecosystems.

1. Copyright ©2004-2007 GREE,Inc. All Rights Reserved.
STRIVE Public Research
presented at SaaS-Insider
“Building global infrastructure
from India”
2022

2. 2022 SERIES OF EVENTS
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3. Copyright ©2004-2007 GREE,Inc. All Rights Reserved.
Part 1
Macro

4. Global Cloud Services Spend
3
Spending on dev infra is one of the largest and fastest growing segments in SaaS
Source: Blissfully
SaaS Spending by Department
112% NDR 135% NDR 130% NDR
$178B
Cloud Services Spend

5. Global Github Users
4
While centre of gravity for developers is shifting towards South Asia
Source: Github

6. Copyright ©2004-2007 GREE,Inc. All Rights Reserved.
Part 2:
Micro

7. bootstrapped
Indian DevInfra Companies by Funding
6
8 Unicorns and multiple Growth-stage startups in dev infrastructure sector in India
Source: STRIVE
Unicorns Raised > $20M
(or valued at $100M+)
Raised > $1M
...

8. Evolution 3: GTM
7
As markets mature, companies are evolving from Inside-Sales to Product-led to
Community-led
Source: LinkedIn, 2021
48%
32%
49%
34%
69%
8% 54%
13%
71%
4%
5%
72%
5%
15%
3507 employees 573 employees
8718 employees
320 employees 65 employees
219 employees
Sales-led
Growth
Product-led
Growth
Community-led
Growth

9. Growth of Dev Infra
8
Bottom-up global dev community adoption leading to category creation happening from India
Source: PRWeb
API Management Platform
# Developers
GraphQL API engine
32k
9M
S
e
p
-
1
8
M
a
r
-
1
9
S
e
p
-
1
9
M
a
r
-
2
0
S
e
p
-
2
0
# Docker Pulls
1M
10M
20M
M
a
y
-
1
5
N
o
v
-
1
6
M
a
y
-
1
8
N
o
v
-
1
9
M
a
y
-
2
1
25k
Github Stars

10. Copyright ©2004-2007 GREE,Inc. All Rights Reserved.
Part 3
Future

11. Dev Ecosystem – Work Ahead
10
3 areas we need to focus on if India has to become a global leader in dev infra
1. Mission-Critical Infrastructure
2. Talent Development
3. Global Ecosystems

12. 1. Mission-Critical Infrastructure
11
Dev
Environments
Data Access MLOps

13. 2. Talent Development
12
Source: Ben Frederickson (2018), LinkedIn
Open–Source Contribution
Marketing and Tech Specialization
Top 15 Emerging Jobs
#1 Blockchain Developer #6 Growth Manager #11 Cybersecurity Specialist
#2 AI Specialist #7 SRE #12 Python Developer
#3 Javascript Developer #8 Customer Success #13 Digital Marketing
#4 RPA Consultant #9 Full Stack Engineer #14 Front-end Engineer
#5 Back-end Developer #10 Robotics Engineer #15 Lead-Gen Specialist

14. India US corridor
India APAC corridor
3. Global Ecosystems
13
..

15. Copyright ©2004-2007 GREE,Inc. All Rights Reserved.
STRIVE Public Research
presented at SaaS-Insider
“Letʼs Build”