Interesting stats from the social media landscape & getting the basics right
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Interesting and visual presentation covering some of the most incredible Social Media stats from 2014 which seasoned professionals will find interesting. (Fully Sourced) Including some very entry level considerations for social engagement in general which beginners might find useful.
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Interesting stats from the social media landscape & getting the basics right
- 1. WE ARE THE ADVOCACY AGENCY TALK TO US: hello@testifydigital.com @testifydigital @Digitalbarton Testifydigital.com SOCIAL MEDIA IN 2014 (START WITH THE BASICS)
- 2. SOCIAL COMMUNICATIONS AGENCY FOUNDED: 2011 FOUNDERS: MARK JOSEPH, JOHN BARTON CHAIRMAN: JOHN APPLEBY - FOUNDER SALESFORCE.COM EMEA OFFICES: LONDON, DUBLIN – INTERNATIONAL VIA SPLASH WORLDWIDE PASSION INNOVATION ACCOUNTABILITY
- 3. CLIENTS & COVERAGE We work with a diverse client base across all major sectors including: Entertainment, Fashion, Telecoms, FMCG, Comparison and the Public sector. Testify are also well regarded as thought leaders in the industry with regular media coverage as well as winning multiple accolades in categories such as Best use of social, Best use of social data and Best innovation.
- 4. SOCIAL MEDIA IS HERE TO STAY
- 5. GROWTH AND CONNECTION 1. CHINA 2. INDIA 3. FACEBOOK 4. TENCENT 5. WHATS APP 6. UNITED STATES OF AMERICA 7. GOOGLE + 8. INDONESIA 9. LINKED IN 10. TWITTER Welcome to a truly Social world… 1 in 4 people are connected to a social network… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 6. 1/4 Facebook users login at least 5 TIMES PER DAY The average UK & IRELAND internet user spends 13 MINUTES PER HOUR on Social Media
- 7. GRANDPARENTS …are the FASTEST GROWING DEMOGRAPHIC on Twitter… SOURCE -‐h2p://www.forbes.com/sites/sap/2013/05/20/the-‐overlooked-‐ social-‐media-‐markeLng-‐for-‐senior-‐ciLzens/
- 8. 1/5 STRAIGHT COUPLES... meet on social dating apps… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 9. 3/5 GAY COUPLES... meet on social dating apps… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 10. 1/5 DIVORCES... Involve SOCIAL MEDIA… SOURCE -‐ h2p://www.dailymail.co.uk/news/arLcle-‐1334482/The-‐marriage-‐killer-‐ One-‐American-‐divorces-‐involve-‐Facebook.html
- 11. TECHNOLOGY IS THE CATALYST FOR CONNECTIVITY AND GROWTH
- 12. 53% Of 14-16 year olds would rather LOSE THEIR SENSE OF SMELL than their TECHNOLOGY… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 13. More people own a MOBILE DEVICE... than a TOOTHBRUSH… SOURCE – GOOGLE
- 14. and this year, social content shared on MOBILE overtook DESKTOP…
- 15. …WEARABLE TECHNOLOGY means that we are ALWAYS ON…
- 16. + = ITS A SOCIALLY CONNECTED WORLD
- 17. BUT HOW DO BRANDS FUNCTION IN SOCIAL CHANNELS…
- 18. 93% Of MARKETERS use social media to drive REVENUE… SOURCE h2p://www.fastcompany.com/3021749/work-‐smart/10-‐surprising-‐social-‐ media-‐staLsLcs-‐that-‐will-‐make-‐you-‐rethink-‐your-‐social-‐stra
- 19. FACEBOOK is now the 2nd largest referrer of traffic to brand sites after GOOGLE
- 20. SO, HOW DOES YOUR BUSINESS BECOME MORE SOCIAL …
- 21. WELL, THIS GUY STILL HAS AN IMPORTANT JOB...
- 22. HIS JOB IS TO CONVINCE YOU TO BUY HIS CLIENTS PRODUCTS…
- 23. HE USES CLEVER IDEAS TO MAKE YOU REMEMBER…
- 24. BUT… ONLY 14% OF CONSUMERS TRUST ‘THE MAD MEN’... SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐ consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html
- 25. SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐ consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html 90% OF CONSUMERS TRUST THESE GUYS
- 26. WORD OF MOUTH DOESN’T HAPPEN BEHIND CLOSED DOORS…
- 27. 53% Of people on TWITTER RECOMMEND products and services in their tweets… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 28. 93% Of consumers buying decisions are INFLUENCED BY SOCIAL MEDIA… SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
- 29. THE MODERN CUSTOMER IS SOCIAL… … BRANDS MUST BE SOCIAL... GET THE BASICS RIGHT...
- 30. So how can brands join the SOCIAL PARTY?
- 31. DON’T BE ‘THAT’ GUY
- 32. Unwittingly parodying an actual plane disaster
- 33. ‘Hit the hay’ during the horsemeat scandal?
- 34. BE THIS GUY
- 35. He is interested in what you have to say…
- 36. UNDERSTAND THE AUDIENCE THE WHAT: THE WHERE: THE WHEN THE WHO – INFLUENCERS VS. AUDIENCE 6,270 – TOTAL POSTS THE SOCIAL DATA EDGE: Testify’s experienced analysts interpret the conversation to inform: - IDEATION - CONTENT PLANNING - HERO/CAMPAIGN MESSAGING - MEDIA PLANNING & LONG TAIL KEYWORDS - INFLUENCER HIT LIST CONSTRUCTION TESTIFY PROFILE MONEYSUPERMARKETS ENTIRE SOCIAL MEDIA COMMUNITY
- 37. He’s got great stories that you actually want to listen to…
- 39. He tells them with charisma and CONFIDENCE…
- 41. YOU WANT TO INTRODUCE HIM TO YOUR FRIENDS AND FAMILY…
- 42. 350,000 organic+ views via Social Advocacy
- 43. 23,000 Re-Tweets… 4,784,000 organic reach
- 44. EVERYONE WANTS TO BE FRIENDS WITH THIS GUY… KNOW YOUR AUDIENCE. BE BOLD. BE RELEVANT. BE HUMAN.
- 45. WE ARE THE ADVOCACY AGENCY TALK TO US: hello@testifydigital.com @testifydigital THANK YOU