LEARNING OBJECTIVESAfter reading this chapter you should b.docxsmile790243
LEARNING OBJECTIVES
After reading this chapter you should be able to:
Explain how the study of consumer behaviour has evolved.
Show how consumer behaviour relates to marketing decision-making.
Explain why relationships are harder to establish in business-to-con-
sumer situations than in business-to-business situations.
Describe the scope and nature of psychology and sociology.
Describe the scope and nature of anthropology.
Describe the relationship of economics with the study of consumer
behaviour.
Explain the role of exchange in improving people’s welfare.
Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer
behaviour.
Introduction
Every day we buy things. We exchange our money for goods and
services, for our own use and for the use of our families: we choose
things we think will meet our needs on a day-to-day basis, and we
occasionally make buying decisions which will affect our lives for
years to come. At the same time, we make decisions about disposing
of worn-out or used-up possessions. All these decisions and exchanges
have implications for ourselves, our families, our friends, the environ-
ment, the businesses we buy from, the employees of those businesses,
and so on.
The key concept of marketing is customer centrality: we cannot ignore
customer decision-making. Understanding the processes involved in
making those decisions is central to establishing policy.
Consumer behaviour, and industrial buyer behaviour, have been
studied by marketers since the time before marketing itself became
CHAPTER CONTENTS
Introduction
Defining Consumer Behaviour
Consumer Behaviour in Context
Consumer Behaviour and the
Marketing Mix
Consumers and Relationship
Marketing
Consumers and Marketing Planning
Antecedents of Consumer Behaviour
Neuroscience
Psychology
Sociology
Summary
Key points
Review questions
Case study revisited: Pizza
Case study: Center Parcs
Further reading
References
CHAPTER 1
The importance of understanding
consumer behaviour
Customer Someone who makes
the decision to buy a product
01-Blythe-Ch-01-Part-1.indd 3 26/02/2013 7:46:00 PM
INTRODUCTION TO CONSUMER BEHAVIOUR4
an academic subject. The academic subjects that preceded marketing include eco-
nomics (the study of supply and demand), sociology (the study of group behaviour),
psychology (the study of thought processes), neurology (the study of brain function)
and anthropology (the study of what makes us human). Each of these disciplines has
looked at the problem from a different angle, and each will be discussed in greater
detail throughout the book. The study of consumer behaviour combines elements
from all these disciplines: as marketers.
Case study: Pizza
P izza was originally invented in Naples in the 16th century as a cheap, filling food for the poor. During the latter half of the 20th century, pizza spread throughout the world, with many regional variations: in
Australia the basic tomato and cheese topping is ...
250 Word Essay Writing - Get The Best Paper | Pro Essay Help. Phenomenal 250 Word Essay ~ Thatsnotus. Successful Techniques for 250 Word Essay That You Can Begin to Use .... 250 word essay deserve scholarship. 250 word essay example | Essay example, Essay, 500 word essay. ️ 250 essay example. free examples of 250 word essay » #1. 2019-01-22. Easy Guide To Writing A Killer 250 Word Essay (W/ Example). 10 Easy Steps: How to Write a 250 Words Essay in 2024. How To Write a 250 Word Essay? | Total Assignment Help. 250 Word essay example by Goings Debbie - Issuu. 1 250 word essay From the Best Writing Company.. Length of 250 word essay in 2021 | Essay, Double spaced essay, Notebook .... how to write a 250 word essay. Solved: Write A 250 Word Essay Summarize Up The Main Point... | Chegg.com. How to Write a Perfect 250-Word Essay With Samples and Tips – Wr1ter. Example Of A 250 Word Essay – Telegraph. 250 words essay Help with your paper.. Amazing 250 Word Essay Example ~ Thatsnotus. 250 word essay scholarships for high school. Stunning How Long Is A 250 Word Essay ~ Thatsnotus. 250 Word Essay: How to Compose It Properly. A Step by Step Instruction. 250 Word Essay Writing: Examples and Guide | Pro Essay Help. How to write a 250 word college application essay in 2021 | College .... 250 Word Essay. Free 250 Word Essay - articledatabase.web.fc2.com. Page not found - The Perfect Dress. 250 Word Essay Help | 250 Words Essay Writing Help Online. 250 word college essay example | College essay examples, College essay ....
Can You Use I In A Compare And Contrast Essayiyldyzadf
How to Start a Compare and Contrast Essay?. Writing Compare Contrast Essay - Expert Guide for Writing a Compare and .... Writing a Compare/Contrast Essay:. Compare And Contrast Essay Examples FAQ Pro Essay Help. PPT - Compare and contrast essay PowerPoint Presentation, free download .... PPT - Compare and Contrast Essay PowerPoint Presentation, free download .... What Is a Compare and Contrast Essay? Simple Examples To Guide You .... Strong Compare and Contrast Essay Examples. Good Compare and Contrast Essay Examples 5staressays. Compare And Contrast Essay Outline Mla. 014 Essay Example Compare Contrast Essays Thatsnotus. Compare and contrast essay. How to Write a Compare-Contrast Essay - ESL worksheet by ironik. Compare and Contrast Essay: Definition, Outline and Useful Examples 7ESL. How to Write a Compare and Contrast Essay Steps and Types of Compare .... How to Write Compare and Contrast Essay - EssayHub. How to Write a Compare and Contrast Essay Outline Point-By-Point With .... Sample of compare and contrast essay. Compare And Contrast Essay .... 1 Comparison and contrast essay. Homework Help Sites.. How to write a compare and contrast essay for 4th grade - Writing a .... Comparing and Contrasting - The Writing Center - How to Write a Compare .... How to Write a Compare and Contrast Essay HandmadeWriting Blog. How to Write a Compare-and-Contrast Essay 2023 - AtOnce. Example of a compare and contrast essay between two books - How to .... Compare and Contrast Essay. Compare and contrast essay examples college vs high school - Compare .... Comparison and Contrast Essay Example Topics and Well Written Essays .... How to Write a Compare and Contrast Essay Bid4Papers. How to Write a Compare and Contrast Essay Literacy Ideas. How to Write a Compare and Contrast Essay by Beckys Room TPT. A Compare And Contrast Essay Telegraph. compare and contrast essay Nature Free 30-day Trial Scribd. Compare and contrast essay sample 5th grade: Elucidation. Compare and Contrast Essay Example Topics and Well Written Essays ... Can You Use I In A Compare And Contrast Essay Can You Use I In A Compare And Contrast Essay
Online Actions in Writing - Julie Santosjosephbulls
Students will be provided feedback on two rubrics: One for the content and the other for writing.
Math Prompt 1: The prior lesson: (used for inspiration). The prompt was created by me as a continuation of the prior lesson on"Write Like a Sumerian"
6th grade Social Studies, Math
Created by Teaching with Primary Sources–MTSU
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Activity--Cuneiform.pdf
Math Prompt 2: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson on building your own historic structures using CAD.
Grades: 7-8
Subjects: Career and Technical Education: Inven-tions & Innovations, Technological Systems; and Mathematics
Author: Perry F. Louden, Jr., Rockvale Middle School, Rutherford County Schools
Math Prompt 3: Florida State Standard MAFS.8.F.2.5
Describe qualitatively the functional relationship between two quantities by analyzing a graph.
http://www.cpalms.org/Public/PreviewStandard/Preview/5502
Math Prompt 4: Florida Standard MAFS.6.EE.1.2
Write, read, and evaluate expressions in which letters stand for numbers.
http://www.cpalms.org/Public/PreviewStandard/Preview/5447
Science Prompt 1: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson on science and technology – then and now.
Grade: 8th
Subject: Science, Social Studies, English/Language Arts
Author: Rob Hooper, Daniel McKee Alternative School, Rutherford County Schools
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Plan--Science_and_Technology.pdf
Science Prompt 2: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson The Wright Brothers’ Flying Evolution
Grades: 6
Subjects: Career and Technical Education, Science, Common Core: ELA Literacy in Science and Technical Subjects
Author: Perry F. Louden Jr. Rockvale Middle School, Technology Engineering Education
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Plan--Wright_Brothers.pdf
Science Prompt 3: Florida Sunshine State Standard: SC.8.N.1.2:
http://www.cpalms.org/Public/PreviewStandard/Preview/1817
Science Prompt 4: Florida Standard SC.8.N.2.1
Distinguish between scientific and pseudoscientific ideas.
http://www.cpalms.org/Public/PreviewStandard/Preview/1818
Science Prompt 5: Florida Standard: SC.8.E.D.12
Summarize the effects of space exploration on the economy and culture of Florida.
http://www.cpalms.org/Public/PreviewStandard/Preview/1838
LEARNING OBJECTIVESAfter reading this chapter you should b.docxsmile790243
LEARNING OBJECTIVES
After reading this chapter you should be able to:
Explain how the study of consumer behaviour has evolved.
Show how consumer behaviour relates to marketing decision-making.
Explain why relationships are harder to establish in business-to-con-
sumer situations than in business-to-business situations.
Describe the scope and nature of psychology and sociology.
Describe the scope and nature of anthropology.
Describe the relationship of economics with the study of consumer
behaviour.
Explain the role of exchange in improving people’s welfare.
Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer
behaviour.
Introduction
Every day we buy things. We exchange our money for goods and
services, for our own use and for the use of our families: we choose
things we think will meet our needs on a day-to-day basis, and we
occasionally make buying decisions which will affect our lives for
years to come. At the same time, we make decisions about disposing
of worn-out or used-up possessions. All these decisions and exchanges
have implications for ourselves, our families, our friends, the environ-
ment, the businesses we buy from, the employees of those businesses,
and so on.
The key concept of marketing is customer centrality: we cannot ignore
customer decision-making. Understanding the processes involved in
making those decisions is central to establishing policy.
Consumer behaviour, and industrial buyer behaviour, have been
studied by marketers since the time before marketing itself became
CHAPTER CONTENTS
Introduction
Defining Consumer Behaviour
Consumer Behaviour in Context
Consumer Behaviour and the
Marketing Mix
Consumers and Relationship
Marketing
Consumers and Marketing Planning
Antecedents of Consumer Behaviour
Neuroscience
Psychology
Sociology
Summary
Key points
Review questions
Case study revisited: Pizza
Case study: Center Parcs
Further reading
References
CHAPTER 1
The importance of understanding
consumer behaviour
Customer Someone who makes
the decision to buy a product
01-Blythe-Ch-01-Part-1.indd 3 26/02/2013 7:46:00 PM
INTRODUCTION TO CONSUMER BEHAVIOUR4
an academic subject. The academic subjects that preceded marketing include eco-
nomics (the study of supply and demand), sociology (the study of group behaviour),
psychology (the study of thought processes), neurology (the study of brain function)
and anthropology (the study of what makes us human). Each of these disciplines has
looked at the problem from a different angle, and each will be discussed in greater
detail throughout the book. The study of consumer behaviour combines elements
from all these disciplines: as marketers.
Case study: Pizza
P izza was originally invented in Naples in the 16th century as a cheap, filling food for the poor. During the latter half of the 20th century, pizza spread throughout the world, with many regional variations: in
Australia the basic tomato and cheese topping is ...
250 Word Essay Writing - Get The Best Paper | Pro Essay Help. Phenomenal 250 Word Essay ~ Thatsnotus. Successful Techniques for 250 Word Essay That You Can Begin to Use .... 250 word essay deserve scholarship. 250 word essay example | Essay example, Essay, 500 word essay. ️ 250 essay example. free examples of 250 word essay » #1. 2019-01-22. Easy Guide To Writing A Killer 250 Word Essay (W/ Example). 10 Easy Steps: How to Write a 250 Words Essay in 2024. How To Write a 250 Word Essay? | Total Assignment Help. 250 Word essay example by Goings Debbie - Issuu. 1 250 word essay From the Best Writing Company.. Length of 250 word essay in 2021 | Essay, Double spaced essay, Notebook .... how to write a 250 word essay. Solved: Write A 250 Word Essay Summarize Up The Main Point... | Chegg.com. How to Write a Perfect 250-Word Essay With Samples and Tips – Wr1ter. Example Of A 250 Word Essay – Telegraph. 250 words essay Help with your paper.. Amazing 250 Word Essay Example ~ Thatsnotus. 250 word essay scholarships for high school. Stunning How Long Is A 250 Word Essay ~ Thatsnotus. 250 Word Essay: How to Compose It Properly. A Step by Step Instruction. 250 Word Essay Writing: Examples and Guide | Pro Essay Help. How to write a 250 word college application essay in 2021 | College .... 250 Word Essay. Free 250 Word Essay - articledatabase.web.fc2.com. Page not found - The Perfect Dress. 250 Word Essay Help | 250 Words Essay Writing Help Online. 250 word college essay example | College essay examples, College essay ....
Can You Use I In A Compare And Contrast Essayiyldyzadf
How to Start a Compare and Contrast Essay?. Writing Compare Contrast Essay - Expert Guide for Writing a Compare and .... Writing a Compare/Contrast Essay:. Compare And Contrast Essay Examples FAQ Pro Essay Help. PPT - Compare and contrast essay PowerPoint Presentation, free download .... PPT - Compare and Contrast Essay PowerPoint Presentation, free download .... What Is a Compare and Contrast Essay? Simple Examples To Guide You .... Strong Compare and Contrast Essay Examples. Good Compare and Contrast Essay Examples 5staressays. Compare And Contrast Essay Outline Mla. 014 Essay Example Compare Contrast Essays Thatsnotus. Compare and contrast essay. How to Write a Compare-Contrast Essay - ESL worksheet by ironik. Compare and Contrast Essay: Definition, Outline and Useful Examples 7ESL. How to Write a Compare and Contrast Essay Steps and Types of Compare .... How to Write Compare and Contrast Essay - EssayHub. How to Write a Compare and Contrast Essay Outline Point-By-Point With .... Sample of compare and contrast essay. Compare And Contrast Essay .... 1 Comparison and contrast essay. Homework Help Sites.. How to write a compare and contrast essay for 4th grade - Writing a .... Comparing and Contrasting - The Writing Center - How to Write a Compare .... How to Write a Compare and Contrast Essay HandmadeWriting Blog. How to Write a Compare-and-Contrast Essay 2023 - AtOnce. Example of a compare and contrast essay between two books - How to .... Compare and Contrast Essay. Compare and contrast essay examples college vs high school - Compare .... Comparison and Contrast Essay Example Topics and Well Written Essays .... How to Write a Compare and Contrast Essay Bid4Papers. How to Write a Compare and Contrast Essay Literacy Ideas. How to Write a Compare and Contrast Essay by Beckys Room TPT. A Compare And Contrast Essay Telegraph. compare and contrast essay Nature Free 30-day Trial Scribd. Compare and contrast essay sample 5th grade: Elucidation. Compare and Contrast Essay Example Topics and Well Written Essays ... Can You Use I In A Compare And Contrast Essay Can You Use I In A Compare And Contrast Essay
Online Actions in Writing - Julie Santosjosephbulls
Students will be provided feedback on two rubrics: One for the content and the other for writing.
Math Prompt 1: The prior lesson: (used for inspiration). The prompt was created by me as a continuation of the prior lesson on"Write Like a Sumerian"
6th grade Social Studies, Math
Created by Teaching with Primary Sources–MTSU
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Activity--Cuneiform.pdf
Math Prompt 2: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson on building your own historic structures using CAD.
Grades: 7-8
Subjects: Career and Technical Education: Inven-tions & Innovations, Technological Systems; and Mathematics
Author: Perry F. Louden, Jr., Rockvale Middle School, Rutherford County Schools
Math Prompt 3: Florida State Standard MAFS.8.F.2.5
Describe qualitatively the functional relationship between two quantities by analyzing a graph.
http://www.cpalms.org/Public/PreviewStandard/Preview/5502
Math Prompt 4: Florida Standard MAFS.6.EE.1.2
Write, read, and evaluate expressions in which letters stand for numbers.
http://www.cpalms.org/Public/PreviewStandard/Preview/5447
Science Prompt 1: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson on science and technology – then and now.
Grade: 8th
Subject: Science, Social Studies, English/Language Arts
Author: Rob Hooper, Daniel McKee Alternative School, Rutherford County Schools
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Plan--Science_and_Technology.pdf
Science Prompt 2: Prior lesson: (used for inspiration) The prompt was created by me as a continuation of the prior lesson The Wright Brothers’ Flying Evolution
Grades: 6
Subjects: Career and Technical Education, Science, Common Core: ELA Literacy in Science and Technical Subjects
Author: Perry F. Louden Jr. Rockvale Middle School, Technology Engineering Education
http://library.mtsu.edu/tps/lessonplans&ideas/Lesson_Plan--Wright_Brothers.pdf
Science Prompt 3: Florida Sunshine State Standard: SC.8.N.1.2:
http://www.cpalms.org/Public/PreviewStandard/Preview/1817
Science Prompt 4: Florida Standard SC.8.N.2.1
Distinguish between scientific and pseudoscientific ideas.
http://www.cpalms.org/Public/PreviewStandard/Preview/1818
Science Prompt 5: Florida Standard: SC.8.E.D.12
Summarize the effects of space exploration on the economy and culture of Florida.
http://www.cpalms.org/Public/PreviewStandard/Preview/1838
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
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2. Content
first grade standard
SS.1.E.1.1 Standard 1: Beginning Economics
• Recognize that money is a method of exchanging goods and services.
•
• Standard SS.1.E.1.2 Standard 1: Beginning Economics
• Define opportunity costs as giving up one thing for another.
•
• Standard SS.1.E.1.3 Standard 1: Beginning Economics
• Distinguish between examples of goods and services.
•
• Standard SS.1.E.1.4 Standard 1: Beginning Economics
• Distinguish people as buyers, sellers, and producers of goods and services.
•
• Standard SS.1.E.1.5 Standard 1: Beginning Economics
• Recognize the importance of saving money for future purchases.
4. Standards: CCSS
CCSS.ELA-Literacy.CCRA.R.1: Read Closely-Evidence & Inferences
CCSS.ELA-Literacy.CCRA.R.9 Analyze how two or more texts address similar topics
CCSS.ELA-Literacy.CCRA.R.4 Interpret words and phrases as they are used in a text
CCSS.ELA-Literacy.CCRA.SL.2 Integrate and evaluate information presented in diverse media and formats,
including visually, quantitatively, and orally
CCSS.ELA-Literacy.CCRA.SL.5 Make strategic use of digital media and visual displays of data to express
information and enhance understanding of presentations.
CCSS.ELA-Literacy.CCRA.W.2 Write informative/explanatory texts
CCSS.ELA-Literacy.CCRA.W.6 Use technology, including the Internet, to produce and publish writing and to
interact and collaborate with others.
CCSS.ELA-Literacy.CCRA.L.4 Determine or clarify the meaning of unknown and multiple-meaning words and
phrases by using context clues, analyzing meaningful word parts, and consulting general and specialized
reference materials, as appropriate.
CCSS.ELA-Literacy.CCRA.L.6 Acquire and use accurately a range of general academic and domain-specific
words and phrases sufficient for reading, writing, speaking, and listening
5. Investigate
Text 1- Fiction
If You Give a Pig a Pancake by Laura Numeroff
What would be the opportunity costs of the items the little pig
wanted?
The opportunity costs would be the exchange of money for the goods.
Name some of the goods and/or services presented in this
story.
Pancakes, maple syrup, bubble bath, rubber duck, shoes, clothes, music. A service would be for her pictures
to be taken. There were many, many more!
Would the little pig be considered a buyer, seller, or producer
of goods/services?
The little pig would be considered a buyer because she wanted to purchase the many goods/services.
The little pig wanted so many things! In the real world, why is
it important to save money?
It is important to save so that you have enough money for emergencies, and also for your wants and needs.
It i
6. Investigate
Other Sources
Watch these Brain Pop Jr. videos to explore the difference of needs vs. wants,
goods and services, and saving vs. spending.
http://www.brainpopjr.com/socialstudies/economics/goodsandservices/preview
Describe the difference of a good vs. a service.
Why is it important to save money for future purposes?
Identify a way people can save money.
Provide an example of a want vs. a need.
What do producers, buyers, and sellers have in common?
7. Report
1. Flocabulary: Teacher will select a beat from the site and
groups students to create lyrics that summarize what they
have learned about. Students will need to use 3 or more
words from the wordsplash (which includes all vocabulary
words).
http://www.flocabulary.com/warp-beats/
2. Groups will create a CD cover that reflects the content of
their song. They will also include their title on the cover.
http://www.readwritethink.org/classroom-resources/student-
interactives/cover-creator-30065.html