1. Cloud Solution
Case Study
for Private Clinics
Index
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Section 1 About Manhattan LASIK Center
System Migration and New ProcessesSection 2
AutomationSection 3
Infrastructure and SecuritySection 4
CLIENT: MANHATTAN LASIK CENTER

2. Founded in 1998, Manhattan LASIK
New York and New Jersey.
clinics in its sector with over
70,000 surgeries performed.
Center has four branches located in
It is one of the most prestigious

3. A GROWING OPERATION
Manhattan LASIK Center is a private clinic specializing in corrective LASIK eye surgery. Established in
1998, there are four branches located in New York and New Jersey. Its founder, Dr. Kevin Niksarli, is
one of the most recognized ophthalmologists in the United States.
With more than 70,000 surgeries since its establishment,
Manhattan LASIK needed to simplify and automate their patient
admission process. This process needed to be virtualized, so
that it would begin at their home page and continue until
surgery and the post-operative appointments.
Manhattan LASIK Center (MLC) offers free consultations for
those interested in eye corrective evaluations as a way of
obtaining new clients. The number of generated appointments
grows every day and the manual patient registration process
they had in place was not fast enough to keep up with their
growth.
In addition, MLC needed to implement a platform that allowed
them to safely store the historical information (medical records)
of their patients without falling into large infrastructure costs.
About Manhattan
Lasik Center
Four branches in Nueva York
Manhattan LASIK Center
Founded by one of the most renowned
70,000 surgeries performed.
and New Jersey.
ophthalmologists in the US.
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4. Th right platform
The historical information (medical records) of MLC’s patients was stored in their own servers with an
"in-house" CRM platform. However, keeping this information safe requires an important investment in
the database's maintenance and in the infrastructure in which it is stored.
The previous platform was suitable for storing information, but it was not possible to establish the
necessary automated workflows for internet patient registration.
After evaluating the available alternatives, the decision was made to migrate to a single system that
allowed data storing, scheduling of appointments through the internet at all four branches, and the
ability to download/receive historical information (medical records) stored in the cloud. This system
was also required to have a low infrastructure cost and to work without having to create an internal IT
department.
Because of its scalable, advanced functionalities and low cost, InterConnecta decided to implement a
cloud CRM solution and develop all the required functions from this platform.
Migration and New Processes
The first step was to prepare the new
platform to allow the importation of
thousands of historical records without
losing any of the data.
After the data migration, the next step was
to determine which data from the previous
system was going to continue to be used,
and which would be replaced with new ones.
System Migration
and New Processes
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Finally, the new commercial process and patient registration was set in the CRM. Since the
process of obtaining new patients begins on their website, their existing free consultation form
was integrated to the CRM. This means that anybody interested in a consultation enters the
system as a prospect, with a tentative date and time of consultation, along with the rest of the
information obtained on the form.
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5. One of the activities that required more time and resources at Manhattan LASIK Center was tracking
consultation appointments, operations, and post-operative checkups.
Automatic Document Generator
Custom notifications Automation
Part of the consultation process requires filling in an
admission form detailing their medical record information.
This form used to be filled out on paper at the clinic before the
appointment. MLC replaced that process with an online form
that is filled out by the patient before the appointment
allowing the clinic's staff to save significant amounts of time
the day of the consultation. It also gives the patient time to
calmly answer the questions from home and even sign the
necessary consents/releases in the same form.
Automation
This form is automatically converted
into a PDF document that is ready to
be downloaded from each patient's
profile.
We developed a notification chain for the consul-
tations/appointments, so that the patient could
receive the date, time, and branch via automated
confirmations through e-mail and text messages.
If the patient is unable to make the appointment,
they are automatically sent the option to resche-
dule on a different date.
Messages and emails are sent after surgery, as
well as for those who do not qualify for surgery
were also automated.
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6. Computer / Information Security
Managing thousands of records with sensitive
information hosted in the cloud requires a
system that meets high standards of information
security.
The CRM systems that InterConnecta
implements are safely accessed from computers
or cell phones, meeting high standards that
would be very difficult and expensive for the
clients to meet if they would host the platform on
their own servers. The system also offers
two-factor login authentication and encrypted
data transmission.
A Platform to New Initiatives
Systems created on this type of CRM allow adding new functions, integrations and automations as
companies grow. While it begins as a database, it turns into a complex work flux system oriented at
saving time and resources to both the clinic and its patients.
In short, it offers a reduced fixed cost and highly scalable system.
The CRM implemented for Manhattan LASIK Center has approximately 15 million users in small,
medium and big businesses around the world.
Infrastructure
and Security
Contact us for more information
InterConnecta
501 Franklin Avenue, Suite 200
Garden City, NY 11530
888-845-1509
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info@interconnecta.com
www.interconnecta.com