1. Creative Proposal for Cairns Regional Council
Interactive Video Walls
Updated Version for 2016
NEW: Shield Street & Esplanade
© Proposal by Albert Jindra

2. © Proposal by Albert Jindra Page 2Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Interactive Video Wall is not a giant telly!
This is like comparing an iPad with an ordinary television…
Introduction

3. © Proposal by Albert Jindra Page 3Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Technology 360º videos and 3D-360º videos, Virtual-reality (VR)
devices are top hits in 2016; VR device sales will hit
14 million units worldwide in 2016
Mobile phones Share of mobile phones that are smart phones in
Australia in 2016 is 81%
Tourism Tourism Australia Unveils $40 Million Campaign With VR
Industry is hungry for new technologies and innovations
Cairns Missing modern platform for promoting tourism in
Cairns City
Key facts

4. © Proposal by Albert Jindra Page 4Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Interactive Video walls
virtual experiences, theme games, informations,
social media engagement; Making the borders
between Art, Science, and Technology, more Ambiguous
Reef Theme @ Esplanade Lagoon
Rainforest Outback Theme
@ Shield Street
Solution

5. © Proposal by Albert Jindra Page 5Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Interactive Video Walls
1. Attention People walking pass can see that are followed by fish/butterflies
- drawing attention to the interactivity will increase curiosity to
discover more, to join the digital installation.
2. Interaction Users can join with any smart mobile phone web app and can
change “channel” and discover more options for interaction
by choice (without installing any app, just using standard web
browser)
3. Social Media User can directly share video wall content via social media,
personalise animated models, etc. Their friends around the world
can continue playing and sharing dynamic pages, with links to
Cairns and sponsors.

6. © Proposal by Albert Jindra Page 6Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
• Original concept using state of the art technologies (Augmenter Virtual Reality, Computer
Vision, 3D animation, …)
• Open System: Web Based Technologies = Easy to develop update content with wide range
of media, opportunity for digital artists
• Spot for broadcasting local information:
- Cyclone Warning, Weather forecast
- Event programs
- Sport Events (Ironman, etc), live video broadcasting
• Platform to connect local users with users around the world (social media, multiuser games)
• Utilisation of the Free Internet Accesses
Cairns City Smart Innovative

7. © Proposal by Albert Jindra Page 7Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Platform for Cairns Info channels
- Cairns events calendar
- Ads/short video jingles for activities in Cairns (water aerobic, etc)
- Botanic Gardens, Cairns Aquarium
- Weather info forecast, Cyclone warning
- Live video broadcasting (sports events)
Platform for all ages
- Pre-school children: colouring pictures then display on the video wall
- School children: little simple games (multiuser packman style) with a quiz
- Teenagers: Selfies creating an animated avatar, sharing via social media
- Adults: all above plus enjoy local information, art
- Multilingual for overseas tourist
Versatile Usage Examples

8. © Proposal by Albert Jindra Page 8Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Option A: Two small size of Video walls with combination of single screens.
Option B: Shape of the wall close to a question mark character: one side
LED on the other side a painting with an indigenous theme of the
“Rainbow Serpent” from Aboriginal mythology
Rainforest Outback
@ Shield Street

9. © Proposal by Albert Jindra Page 9Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Video wall that fits into the front room of the building next to the lagoon.
Video Wall protected by glass from vandalism and weather.
Reef Theme
@ Esplanade Lagoon

10. © Proposal by Albert Jindra Page 10Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Using computer vision the seascape will react to the motion of
a user and fish will scatter.
http://youtu.be/CdzuH5ZMffc?t=12s
Body motion changing view of 360º underwater panorama
http://youtu.be/CdzuH5ZMffc?t=1m
Interaction Example
1. Movement Responsive

11. © Proposal by Albert Jindra Page 11Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Using computer vision and marks on foot path or web applica-
tion, users control movement of fish in maze, avoid jellyfish.
The collision is penalize by answering quiz.
Interaction Example
2. Little Maze Game for two
?

12. © Proposal by Albert Jindra Page 12Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Using face recognition and tracking movement screen will mix
real live stream video with over layer of fish, snorkel mask, etc
Interaction Example
3. Augmented Reality

13. © Proposal by Albert Jindra Page 13Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Computer Vision recognise Natural Interaction and convert
into dynamic abstract art. Users and internet community can
rate Art via Facebook Twitter or Web App.
Open Source of system will attract new media artists to
develop new art. The new theme for arts could be every couple
of months.
Cairns Schools could be engaged in education campaign based
around a children’s art competition for Great Barrier Reef.
Exposition on big screen with Users and internet community
rating Art via Facebook Twitter or Web App.
Interaction Example
4. Abstraction Art / Creativity

14. © Proposal by Albert Jindra Page 14Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
User will have control of installation via Web Application for
all Smart Phones, Tablets and Laptopts (Apple iOS, Androids,
Windows Mobile)
Web Application has option for translation to many languages
and removes barrier for foreigners.
http://youtu.be/CdzuH5ZMffc?t=3m31s
Interaction Example
5. Remote Control via Web Application

15. © Proposal by Albert Jindra Page 15Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Installation could run on multiple screens on different location
and be connected via Internet. Users from other location can
share screen or join multiuser games or collaborative artwork.
Without language barrier (thanks to multi language support)
this could be used for promoting Cairns in other than English
speaking countries.
Portable version of full interactive presentation that contains
small Apple Mac Mini, High Definition Webcam, USB extension
cable and HDMI video cable could be carry in backpack and
connected to any projector or any size and format. This option
can be use for travel trade show or promoting Cairns region.
Other option is use portal supported website iReef.tv for fully
global access to some part of interactive installation or games.
Interaction Example
5. Multiple Screen and Multiple Location Option

16. © Proposal by Albert Jindra Page 16Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Benefits
New Technology Attract young generation, high interest with visitors from Asia
Flexibility Theme and content could be flexible changed without interruption from basic video,
broadcasting web content to computer vision interaction
Open Source Attract new developers artists, independence on one development company
Secure Without physical interaction, screens are behind glass and high resolution camera for
night security, vandal proof
Remote Access System will be controlled maintained via internet
Statistics System can generate statistics about visitors interest
Viral Integration connection to social media

17. © Proposal by Albert Jindra Page 17Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Business proposition
Cairns Regional Council to cover just the cost of preparation to install the video walls (i.e.
single glass window at lagoon, base wall for Shield Street with electrical circuits, Internet
access)
Cairns Regional Council will permit advertisement on video wall - advertisers will pay for
developing software and hardware (Possible restriction that advertisers must be from
TTNQ members only)
Cairns Regional Council will agree on lease for 5 years (with option to renew contract)
AugRea Pty Ltd will cover cost of video walls screens, all running cost (managament of
programs, maintenance for internal external servers, on-site computers, monitoring,
cameras, etc)
Benefits for council:
- Free broadcasting of Cairns info channels
- Free space for events - live video broadcasting, programs, result tables, etc
- Free content management system and statistic tools
- Free non-profit charity announcements

18. © Proposal by Albert Jindra Page 18Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Supporters Materials
Ross Isaacs Port Douglas based underwater cameraman with state
of art high definition 3D underwater camera for IMAX
http://www.ocenplanet3d.com
Richard Vevers Project Director of Catlin Seaview Survey - A unique
scientific expedition to reveal the Great Barrier Reef to
the world - 360º underwater panoramas for Google.
http://www.catlinseaviewsurvey.com/
Bob Halstead Local resident, significant contributions to scuba diving,
photographer, author of many diving books
http://www.halsteaddiving.com/

19. © Proposal by Albert Jindra Page 19Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
About Albert Jindra
Information Technology and Services specialist and founder of
AugRea Pty Ltd (Augmeted Reality Company), which specializes in
development of online and interactive tools and presentations for
companies in Australia, United States and Europe.
Albert lives in Cairns region for 16 years.
Areas of expertise:
– interactive applications development
– 360° virtual reality
– website optimisation development
- multimedia
Achievements:
– Senior Software Engineer @ KBC Technology HealthGrades (6 years)
– part of production of Pink Floyd Concert in Prague
- multimedia CD ROM Praga Virtualis
– working for film crews as interactive designer

20. © Proposal by Albert Jindra Page 20Creative Proposal for Cairns Regional Council – Interactive Video Wall – iReef.tv
Contact
Albert Jindra
AugRea Pty Ltd
ABN 81 162 410 335
@ albert@ireef.tv