The Global Testing Retreat (#ATAGTR2023), scheduled for December 2, 3, 8, and 9, 2023, focuses on enhancing test coverage through improved management of test data. Challenges faced by Agile teams include the need for high volumes of test data, duplication across teams, and issues related to third-party data sharing. Successful implementation of a Test Data Management framework has led to increased velocity, reduced rework, and more consistent test results.