The document provides information on various topics related to technology and media including e-learning, film trailers, viral marketing, user generated content, advertising, virtual reality tours, games, digital rights management systems, data video capture, compression, streaming methods, data transfer rate, file size, aspect ratio, and media players. Examples are given for each topic to illustrate the key concepts and terms.

1. Application
E-Learning

2. E-Learning – What is it?
• E-learning is the use of technology and web
applications in education.
• E-learning can be lead inside and outside of a
classroom, you can learn by yourself or with
an instructor.
• It is a course most schools teach (sometimes
known as ICT or Computer Studies)

3. Examples of E-Learning
• The Open University is the biggest from of ELearning in Britain. It uses distant learning to
teach their students through written and
audio materials, the internet and disc based
software.

4. Film Trailers – What is it?
• Film trailers are promotional advertising for
films to be shown in the future
• Trailers feature short shots of the film and
actors that are going to be shown.
• Trailers are created to attract audiences to the
cinema.

5. Examples of Film Trailers
• The Hobbit Trailer http://www.youtube.com/watch?v=G0k3kHty
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• Man of Steel trailer http://www.youtube.com/watch?v=T6DJcgm3
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• Drive trailer http://www.youtube.com/watch?v=_nCHr9Qt
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6. Viral Marketing – What is it?
• It is an advertising scheme which uses social
media to spread branding awareness of a
product.
• It utilises internet memes to spread its
message.
• Named Viral Marketing because it “spreads”
across the internet like a virus.

7. Examples of Viral Marketing
• In 2010 Old Spice launched the fasted growing
online campaign ever, generating 6.7 million
views in under 24 hours.
• Blendtec viral videos “Will It Blend” attempts
to blend various items to show off the power
of their product.

8. User Generated Content (Web 2.0) –
What it is?
• User Generated Content allows people to
create new user experiences and platforms
• It includes the world of blogs, social media
sites.
• The shift was to because web organisations
wanted to let amateurs publish their own
content.

9. Examples of Web 2.0
• Facebook, MySpace, Google+, Reddit – All
social media sites are a part of Web 2.0
• YouTube, Vimeo, Daily Motion – Same with
web video sites

10. Advertising – What is it?
• Advertising is a business in which the
company communicates with its audience to
encourage, persuade and/or manipulate them
into taking action.
• That action usually means buy their product.
• These days advertising is mostly used for
brand awareness.

11. Examples of Advertisements
• Earliest forms of advertisements was in
Eqypt, with sales messages and wall posters
being found in Pompeii and Arabia.
• Here are some early posters for large scale
companies

12. Virtual Reality Tours – What are they?
• Virtual Reality tours usually consist of users
logging into a website and taking tours across
famous buildings
• Also used to show off houses to potential
buyers.

13. Examples of virtual reality tours
• http://www.virtualfreesites.com/museums.re
ality.html - This website lets you visit
remarkable locations from Mount St. Helens
to Egyptian Tombs
• http://www.britishtours.com/360 - This
website lets you visit locations in and around
London.

14. Games – What are they
• From board games to video games, it covers a
wide range of activities.
• Games are usually competitive activities but
some video games can be played by yourself

15. Some examples of games
• Board games - Monopoly, Risk, Dungeons and
Dragons, Game of Life, PayDay, Snakes and
Ladders, Scrabble.
• Video games – Battlefield, Fifa, Call of
Duty, Payday: The Heist, Mass Effect, Elder
Scrolls, Tomb Raider

16. Technology
Digital Rights Management Systems (DRM)

17. DRM – What is it?
• It is a controversial security feature publishers
use to attempt to stop piracy online.
• DRM enables publishers to control their
content, through restrictions and limits on
copying or viewing.
• Many companies claim that DRM is necessary to
fight online piracy, whilst consumers say it
doesn’t stop pirates and simply makes the
product inconvenient for legitimate customers.
• DRM is most common in video games.

18. Examples of DRM
• Steam is a digital platform for video games on PC, it requires a first
time setup which needs an internet connection which verifies the
game. Most game publishers use this platform as it is the most
popular amongst consumers.
• Until 2009 iTunes used to use a DRM which limited the song to be
played in iTunes only, and could only be uploaded to Apple
iPods/iPhones.
• E-Book readers use DRM that puts a limit to how many times a
book can be copied to an e-book (Usually 3-5 times).
• In one instance of controversial DRM, amazon remotely deleted a
selection of books from peoples libraries and came under heavy fire
from consumers calling the move “Orwellian”.

19. Data Video Capture – What is it?
• Data Video Capture is transferring memory of
a video from one piece of hardware to
another.
• It can be transferred in a variety of ways, from
connecting cables to transferring them
wirelessly through WiFi.

20. Examples of Data Video Capture
• Transferring a video from your phone to a
computer through a cable is an example of
Data Video capture.

21. Compression
• Compression involves taking pieces of data
and encoding them to use fewer bits than the
original, whilst keeping the data readable.
• They lower the size of the file by removing bits
of information that cannot be seen or heard
thus making the file smaller but still complete.

22. Examples of compression
• Converting a WAV file (lossless compression)
to an MP3 (lossy compression)
• WAV files tend to be a lot larger because they
contain all the original information.
• But MP3 files have pieces of information
deleted making is smaller.

23. Streaming Methods – What is it?
• To Stream refers to the process of receiving
information, such as a video or music file
before the entire file has been delivered.
• In this last mile, streaming has been possible
due to higher bandwidth.
• The most popular form of streaming is
through video games, with over 80 million
people tuning in to streaming websites view
players.

24. Examples of Streaming methods
•
•
•
•
•
Twitch tv
Netflix
Spotify
Love Film
Internet Radio

25. Data Transfer Rate – What is it?
• This is how quickly bits of data can be transferred
from one place to another
• This transfer is often expressed in kilobits or
megabits per second
1,024 bits = 1 kilobit (Kb)
8 kb = 1 kilobyte (KB)
128 KB = 1 megabit (Mb)
8 mb = 1 megabyte (MB)
1,024 KB = 1 megabyte (MB)
128 MB = 1 gigabit (Gb)
8 gb = 1 gigabyte (GB)
1,024 MB = 1 gigabyte (GB)

26. Examples of Data Transfer Rate
• Downloading a song from iTunes is a form of
data transfer, the rate in which it transfers
depends on your connection to the internet
and the traffic of the website.

27. File Size – What is it?
• File size if usually shown in kilobytes and
megabytes and shows the size of a piece of
hardware.
• The size of the file depends on how much data
is placed inside and how often it is
edited/used.

28. Examples of File Size
• Music, documents and picture files are usually
shown in kilobytes and megabytes.
• Movies, video games and microsoft products
are usually shown in gigabytes.

29. Aspect Ratio – What is it?
• Aspect Ratio of an image describes the size of
its width and height, usually separated by a
colon.

30. Example of an Aspect Ratio
• The Aspect Ratio 16:9 could be 16 inches
width by 9 inches high. Which is a common
ratio for computer screens.

31. Media Players
• Media players are software which allows the
user to view and/or listen to media they have
stored on their hard drive.

32. Examples of Media Players
•
•
•
•
iTunes
Windows Media Player
WinAmp
VLC