it shows how to communicate

1. INTER-CULTURAL
COMMUNICATION

2. PRESENTED BY :
ASHIRA MANZOOR
BS (Hons.) MEDICAL BIOCHEMISTRY
SESSION 2017-2021 ,
MIMAS ,
MULTAN

3. PRESENTED TO :
Dr. IMRAN AHMAD KHAN DURRANI
ASSISTANT PROFESSOR

4. DEFINITION :
It is a discipline that studies
communication across different
cultures and social groups or how
culture affects communication .

5. EDWARD T. HALL :
‘One of the world’s most
significant problems is the
intercultural relations’.

6. TYPES OF CULTURE :
1. MATERIAL CULTURE
2. NON – MATERIAL CULTURE

7. MATERIAL CULTURE
DEFINITION :
It refers to the physical objects ,
resources and spaces that people use to
define their culture .
Example : Jewellery ,Dresses

8. PAKISTANI DRESSES INDIAN DRESSES

9. NON – MATERIAL CULTURE
DEFINITION :
It refers to the non-physical ideas
that people have about their culture .
Example : Folk Music , Norms and values

10. GREETING WAYS
INDIAN STYLE AMERICAN STYLE

11. ELEMENTS OF CULTURE
1. Customs and Traditions
2. Arts and Crafts
3. Attires and Dresses
4. Religion

12. IMPORTANCE OF INTER-
CULTURAL COMMUNICATION
• Increase in international business
• To cover gap between different cultures
• Increase diversity in workplace
• Understanding each other points
effectively
• Remove conflicts
• Increase interaction between people due
to globalization

13. BARRIERS DURING INTER-CULTURAL
COMMUNICATION
• Language barrier
• Negatively judging aspects of another culture
by the standards of ones culture
• Regional conflicts
• Miss- understandings in understanding others
culture
• Assuming differences instead of similarities

14. IMPORTANCE OF INTER-
CULTURAL COMMUNICATION IN
CLINICAL SCIENCES
• Recovery chances increases
• Build confidence
• Awareness about disease
• Patients can express their problem
effectively
• Acceptance of differences in people

15. THANK YOU