This document discusses systematic intelligence gathering. It explains that intelligence comes from various sources like reports, feedback, tweets, and discussions with colleagues. It then poses a series of questions about how to effectively gather intelligence, including having clear goals, finding timely and relevant information while filtering out irrelevant data, properly storing and organizing intelligence for easy retrieval, ensuring the intelligence is reliable, making sense of it to identify key insights, and reporting findings to others in an engaging way. The overall aim is to provide guidance on effectively gathering, analyzing, and communicating intelligence to inform decisions.