EVAM is a real-time event processing engine that can respond to complex event sequences and produce real-time actions. It processes enriched event data within defined scenarios and executes selected scenarios and relevant actions. EVAM allows users to design scenarios without scripting through a drag and drop interface. It can be used for applications like real-time offer management, fraud detection, monitoring and alert generation.

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INT_Tech

2. A Real-Time Event Processing Engine
Operational Intelligence
www.intellica.net - www.evam.com.tr
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3. Why Real-Time?
Business Event
EVAM
Business Value
Data Traditional Business
Intelligence
Knowledge
Gather Data
Action
Analyze
Action Decision
Time

4. Why Event Driven Solution

5. Event – Scenario - Action
Event
Any detectable occurrence in a particular system
or domain indicating a change in the state of the
business. Evaluation of the impact of this change
to the services is significant.
Event Patterns (Scenario)
Complex series of interrelated events.
Action
Response on something done or occurred.
An action may also be an event.

6. Event Processing
Concept of processing all events, identifying the most meaningful pattern of events
within the event cloud, analyzing(monitoring) their impact, and taking right action in
real time.

7. What is EVAM?
EVAM (Event & Action Manager) is a
real-time event processing engine
capable of responding to complex event
sequences and produce real-time actions
based on the current event and historical
data.

8. EVAM Event Processing
Web
DB or File Opr DB Opr
EVAM
Applications
Event Processing Engine Another
System
Invoke
Dealer
Applications
Web Services
Send SMS
Mediation
Device (CDR’s) - Event Catalog
- Data Catalog Send Mail
- Action Catalog
- Scenarios
Billing Systems
Smart
Actions

9. EVAM Event Processing
Pull/Push methods for event listening from event source systems
EVAM has several listeners for text files, databases, TCPIP Port, MQ etc.
With Goldengate it is possible to capture events from database logs
Sync/Async event pushing

10. EVAM Event Processing
Pull/Push methods for event listening from event source systems
EVAM has several listeners for text files, databases, TCPIP Port, MQ etc.
With Goldengate it is possible to capture events from database logs
Sync/Async event pushing
Get relevant events
Parse and prepare event data for engine
Complex parsing with high performance

11. EVAM Event Processing
Pull/Push methods for event listening from event source systems
EVAM has several listeners for text files, databases, TCPIP Port, MQ etc.
With Goldengate it is possible to capture events from database logs
Sync/Async event pushing
Get relevant events
Parse and prepare event data for engine
Complex parsing with high performance
Enrich incoming event data with required data from
anywhere such as datawarehouse, datamarts,
operational systems etc.
Enrichment data can be customer segment, churn
score, LTV, blacklist etc.

12. EVAM Event Processing
Process enriched event data within defines Scenarios
Define which scenario(s) is suitable with that event and scenario key
Run prioritization for selecting most important scenarios to execute if there are
more than one eligible scenario
Execute selected scenario and do relevant actions

13. EVAM Event Processing
Process enriched event data within defines Scenarios
Define which scenario(s) is suitable with that event and scenario key
Run prioritization for selecting most important scenarios to execute if there are
more than one eligible scenario
Execute selected scenario and do relevant actions
Do any action defined such as send SMS, send
Email, Invoke web service, do db operations etc.
Fake actions can be used to test scenarios
Actions can be restricted with percentage such as do
this action for %30

14. EVAM Event Processing
Monitor real-time event and action counts in the scenarios via EVAM dashboards
Get detail list of keys in the scenario steps
EVAM logs are in database and open, it can be used for any reporting purposes

15. EVAM Scenario Designer
Don’t need to know any scripting
Business oriented
Drag/Drop from catalogues
(events, actions, transition
conditions, enrichment data etc.)
Monitoring scenario execution in
real time
Auto layout
Quick fixes

16. Real Time Monitoring
It is possible to
monitor all events,
actions and state
distributions in real-
time

17. What Can You Do With EVAM?
Real-Time Offer Outbound Offer Fraud Detection Monitoring & Alert
Management Management Generation
• Fraud scenarios can • Generation of alerts
• Offer creation across be created using for specific events or
multiple channels • Scheduled actions predefined business event sequences
based on real-time can be done to rules based on predefined
customer event data selected target • Events that indicate scenarios
customer group potential fraud are • Event and alert
• Leverages current
and historical • Following to immediately detected generation at the
customer information outbound actions, and flagged moment something
as well as analysis inbound actions can • Generated alert can goes wrong
results be processed initiate workflow and/
or other process

18. EVAM Features Overview
Real Time/Event driven Offer Management
Inbound-Outbound offer management together
Real Time campaign monitoring
Optimization / Prioritization of scenarios
Decision Engine capabilities (deterministic &
undeterministic actions)
No need to populate any proprietary data model, EVAM
can read data from any data source (blacklist, detailed
analytics such as segmentation, churn scores etc)

19. Key points to remember
Business oriented, easy to use GUI
interface
Proven performance
Easy and seamless integration
Centralized and externalized logic
Financial results within weeks

20. www.evam.com.tr – www.intellica.net
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